Francesca Gargaglia, COO & CBO at marketing tech platform Amity looks at why brands are increasingly adding social-features to their own apps. If the last year has taught us anything it’s that connecting with people is vital to our wellbeing. Whether it is family, friends, or strangers with similar interests, connecting has never been more ... [Read more...] The post Investing in in-app social features is a must in a world that is crying out to be connected appeared first on Netimperative.