Valentine’s Day is almost upon us, so, to get you feeling loved-up, we have assembled six of the best recent romantic ads, with a digital twist. Teleflora embraces the power of female complements in the USA Floral delivery service Teleflora partnered with Emmy Award-winning host, comedian, and author Loni Love to encourage women to #LoveOutLoud. ... [Read more...] The post Top six Valentine’s Day ads for 2022 appeared first on Netimperative.| Netimperative
Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun. After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021. In many countries, the event is now the third-biggest retail spending event after Christmas and Easter. In the US alone, ... [Read more...] The post 2021 Halloween: digital marketing campaigns we loved this year appeared first on Netimperative.| Netimperative
Maggie Schroeder, principal product marketing manager at Acquia, explores how a successful employee experience can ultimately result in a positive customer experience. Improving and optimising customer experience (CX) has long been a key focus for consumer-facing brands. Accelerated by the rapidly-changing demands of the market during the pandemic, and led by the gold standard of ... [Read more...]| Netimperative
Francesca Gargaglia, COO & CBO at marketing tech platform Amity looks at why brands are increasingly adding social-features to their own apps. If the last year has taught us anything it’s that connecting with people is vital to our wellbeing. Whether it is family, friends, or strangers with similar interests, connecting has never been more ... [Read more...] The post Investing in in-app social features is a must in a world that is crying out to be connected appeared first on Netimperative.| Netimperative
Thanks to the revival and adoption of QR codes we are starting to see growing adoption in OOH, turning stagnant billboards into immersive AR, video or digital shopping experiences with just a scan. James Lane, MD, Redbus Media discuss the power of interactive outdoor campaigns in helping brands create an emotional and memorable impact. There ... [Read more...]| Netimperative
Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research. Retailers are being forced to push boundaries in the hope of capturing customers’ attention through advertising in 2021. Research conducted ... [Read more...] The post Ad regulation: Which brands breached advertising rules the most? appeared first on Netimperative.| Netimperative
Consumers spent $10.32bn on mobile games in the first half of 2021 up from 23.88% from a similar period in 2020, according to new global data. Mobile gaming has continued to gain prominence with massive growth powered by factors like the pandemic and innovations in the sector. The consumer spending on various titles highlights this ... [Read more...]| Netimperative
The research, from Cartwright and Butler aimed to uncover which industries are the most giving, it has been revealed that marketing professionals have an average of £1,179.56 spent per person per year. This is followed by financial/professional service employees (£1,091.60 p/y) and construction workers (£967.39 p/y). The industry with the least money spent on workers ... [Read more...] The post Perks of the job: Marketing employees have the most money spent on them in perks per year appear...| Netimperative
The latest IMRG Capgemini Online Retail Index tracks the online sales performance of over 200 retailers. Key findings: • Online retail sales fell by -9.6% Year-on-Year (YoY) last month – compared to June’s -14.1% • Combined with a better-than-average Month-on-Month (MoM) dip of just -4.4% despite the end of restrictions, this could signal a return ... [Read more...] The post Reaching stability? Online retail sales drop eases in July appeared first on Netimperative.| Netimperative
In-game advertising delivers an uplift in purchase intent of up to 12 percentage points – demonstrating that exposure to in-game advertising correlated with a positive influence on future purchase considerations, according to new research. Broadband provider TalkTalk, commissioned the research, supported by agency partner m/SIX, programmatic advertising partner and Outcome Media Company Xaxis, and in-game ... [Read more...]| Netimperative
