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15 years of startup marketing in one post, or how ideas are useless
https://purde.net/2021/08/15-years-of-startup-marketing-ideas-are-useless/
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A summary of my recent talk at a marketing conference about things I’ve learned about tech marketing and growth over 15 years. Namely, how and why ideas are useless, or rather, what are the things that are more important than having good ideas.