“Vaatame, et sõidate siin üsna kenasti Eesti pool. Jätkake nii ja olge ettevaatlikud, sest teile sõidab järgi Vene piirivalve hõljuk üsna suure kiirusega.” Sellise kõne sain Eesti piirivalvelt, kui olin parasjagu paadiroolis keset Narva jõge kümmekond meetrit Vene Föderatsiooni piirist. Samal ajal pidin jälgima meie asukohta digitaalsel kaardil, kärestikulist jõge ennast ja sel päeval pirtsakaks…| Marketing, startups, etc.
Someone said the other day that it was a pity that I had stopped blogging. While this was certainly flattering it was also untrue. I have been blogging, just mostly on the Outfunnel blog. Here's a list of my best (if I say so myself) posts there: B2B marketing attribution: 9 things we learned from…| Marketing, startups, etc.
A summary of my recent talk at a marketing conference about things I’ve learned about tech marketing and growth over 15 years. Namely, how and why ideas are useless, or rather, what are the things that are more important than having good ideas.| Marketing, startups, etc.
As a martech CEO, I think about emails a lot. Too much, probably. Here’s the thing about email marketing: it’s such an established practice, that many of the “best practices” are now outdated. Also, a lot of content about email marketing out there is unnecessarily wordy. So, I’ve created a “less is more” type resource. […]| Marketing, startups, etc.
The world needs four things right now. First, medical doctors and scientists to bring us the vaccine against COVID-19. Second, we all need to stay home and keep eating all those rolls of toilet paper. Third, we need doctors, paramedics and nurses to keep doing their heroic jobs, saving lives even if many of the […]| Marketing, startups, etc.
I’ve built 3 marketing teams, hired more than 30 marketers, made a couple of colossal recruiting mistakes, been hired as the first marketer in a high-growth startup (Pipedrive), spent 5 years at the marketing team of global tech company (Skype) and founded a mar tech startup and found someone to hand marketing over to (Outfunnel). I […]| Marketing, startups, etc.
There are several ultimate guides available for running ads, and I have no ambitions to create another one. So here’s a penultimate one, containing only six pieces of advice. But the advice is practical, to-the-point and based on more than 10 years and several million dollars of ad investments, as well as several million dollars […]| Marketing, startups, etc.
I’ve been working on a marketing automation tool (more on that at the end of the post). Or rather, I’ve been working on an idea for a marketing automation tool as I don’t want a single line of code written before I’d experienced a notable pull from target customers. (This may sound like I am clever/ […]| Marketing, startups, etc.
This post leaped out of my head as I’m wrapping up my six or so years of heading marketing of Pipedrive and I’ve started to reflect on the good, the bad and the ugly. There might be more posts like this, you sign up to receive notifications in the right sidebar. Q: What moron pays […]| Marketing, startups, etc.
It seems we have product-market fit. What marketing channels should we invest in? This is probably the most common question in the startup community (right after “should we do an ICO?”). After answering it a couple of dozen times in one-on-one sessions and workshops I now think I have a solid answer, the equivalent of…| Marketing, startups, etc.