SumoQuote's unique trial and demo formula leads to a 33% conversion rate from free trials to new customers. Dan McGaw and Brandon Healey, VP of Sales & Marketing at SumoQuote, discuss the company's journey from an internal tool to a recently acquired SaaS company. Listen in to learn how Brandon uses tools like Webflow, Close CRM, Customer.io, and Zapier and about the importance of partner integrations.
