Cross-Channel Engagement with Segment + Braze + Amplitude
Discover how Segment + Braze + Amplitude work together to power real-time cross-channel campaigns to boost engagement and customer retention.| McGaw
Discover how Segment + Braze + Amplitude work together to power real-time cross-channel campaigns to boost engagement and customer retention.| McGaw
McGaw specializes in streamlining marketing technology stacks to optimize customer journeys and drive revenue growth. Our services include tech stack integration, marketing analytics, funnel optimization, and product analytics.| McGaw
Don’t just wing it with your Segment implementation. McGaw offers Segment integration consultancy, strategy, planning, and Segment analytics.| McGaw
CDP definition by tech stack consultants. Learn the types, popular solutions, the data CDPs can handle, who needs one, and how to implement.| McGaw
Google is set to phase out third-party cookies by late 2023. Apple's already blocked many third-party cookies with updates to its (ITP) feature.| McGaw
Lead scoring once required extensive human attention, but now you can automate it. This adds massive value. Learn how in our in-depth guide.| McGaw
Marketing attribution gives directional data for ROAS decisions. Who needs it and why? What are lookback and look-forward windows? How do the different MTA models work? Which attribution tools are best? Does attribution help with ad optimization? What are the alternatives? | Answers by Dan McGaw, CEO at McGaw.| McGaw
Stacks don’t get bloated because marketers are careless. They get bloated because someone’s trying to solve the problem right in front of them.| McGaw
Today, businesses need a Customer Data Platform (CDP) to manage their customer information. A good CDP should fit easily with your current tools, make customer experiences better, and be simple to set up. When picking a CDP, Segment and Hightouch are the top two contenders. Our CDP guide takes a closer look at these platforms, explaining how they solve customer identity, track user actions, create customer groups, and move data around.| McGaw
Build a perfect martech stack using our visual generator! Easily visualize and find new ways to optimize your entire marketing tech stack, all in one place.| McGaw
Ready to grow? Contact us at 415-757-7429| McGaw
Dive into the benefits of data warehouse integration and dispel the hype around “composable CDPs.” We’ll provide a clear comparison between warehouse-first CDPs and hybrid solutions like Segment. Learn the pros and cons of each approach across core CDP functions to help you choose the right option.| McGaw
Struggling with tech debt in your MarTech stack? See how a CDP can save you time and money by easing integrations and curbing costly rework.| McGaw
Is your business adding a CDP to its tech stack? If so, you need a Segment Owner to ensure results and accountability. A Segment Owner can help you discover business objectives and translate them into technical requirements, and they can also help you align your team on implementing a CDP. Does this sound like a lot to take on? Don't worry, we can help! Read this article to learn more about the Segment Owner role and how to set your organization up for success.| McGaw
Discover how to build a lean, mean, ROI-generating growth stack for 2025 with expert martech guidance from CEO Dan McGaw.| McGaw
Apple created Intelligent Tracking Protection (ITP) to make it harder to track user behavior across sites. iOS 17 devices and Macs with Safari 17 have even tougher restrictions, shortening the life of cookies and effectively blocking 3rd party cookies. Learn how ITP has changed marketing data tracking and what you can do to overcome the challenges in a privacy-focused world.| McGaw
SumoQuote's unique trial and demo formula leads to a 33% conversion rate from free trials to new customers. Dan McGaw and Brandon Healey, VP of Sales & Marketing at SumoQuote, discuss the company's journey from an internal tool to a recently acquired SaaS company. Listen in to learn how Brandon uses tools like Webflow, Close CRM, Customer.io, and Zapier and about the importance of partner integrations.| McGaw
Understanding B2B attribution can be intimidating. With so many tools, platforms, and models available today, it’s challenging to determine which is right for your business. Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founder and CEO of Attributa, and Steffen Hedebrandt, Co-founder and CMO of Dreamdata, will share insights on B2B attribution strategies for 2024 to help you drive growth and ROI.| McGaw
Mallory Lee, VP of Revenue Operations at Nylas, shares her approach to product-led growth (PLG) and why they don't use product-qualified leads (PQLs), focusing on user engagement and identifying high-return users to drive adoption. Mallory discusses their KPIs, the importance of net revenue retention (NRR), and their stack, including tools like MadKudu and Inflection.| McGaw
In this episode of The Stack, host Dan McGaw is joined by Aaron Bird, Laura Schaefer, and Francis Brero to discuss the rise of product-led growth (PLG) and its impact on the sales process. They explore how PLG can be a powerful tool for driving growth and expanding customer adoption, but caution that it may not be suitable for all companies. The panelists share insights on leveraging product analytics, segmenting users, and tailoring the PLG approach to fit the unique needs of each business.| McGaw
