We used to speak a lot about “metaphors” in interaction design but as we’ve settled on so many archetypes, now, this seldom enters the conversation. We simply assume the dominant paradigm and dress it up differently—if at all. But, the reality of mental models and metaphors is that there are always many more opportunities than the ones we’re “used” to. It’s been years since the famous Apple v Microsoft “look and feel” trial, in which courts just decided that everything was...