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Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals | Nielsen
https://www.nielsen.com/insights/2023/streaming-grabs-a-record-38-7-of-total-tv-usage-in-july-with-acquired-titles-outpacing-new-originals/
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Overall TV usage was up just slightly from June, but streaming usage hit a new record, grabbing 38.7% of total TV usage.
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