Audience Is Everything®
A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.| Nielsen
A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.| Nielsen
There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.| Nielsen
Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.| Nielsen
NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,...| Nielsen
Gain a strategic edge in 2025. Understand global marketing trends, balance brand with performance, and measure media holistically with data-driven insights.| Nielsen
For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.| Nielsen
Discover the latest Nielsen insights based on our robust data and analytics to connect and engage with today’s audiences.| Nielsen
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.| Nielsen
Streaming surges past 40% of TV usage in June 2024 according to Nielsen's The Gauge.| Nielsen
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning...| Nielsen
Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.| Nielsen
Overall TV usage was up just slightly from June, but streaming usage hit a new record, grabbing 38.7% of total TV usage.| Nielsen
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.| Nielsen
Consumer trust in online, social and mobile advertising grows according to Nielsen.| Nielsen
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of...| Nielsen
