In March 2020, most states across the U.S. implemented stay-at-home orders as concerns about the novel coronavirus (COVID-19) pandemic swept across the country. And many Americans stuck at home turned to streaming content to fill their time. New Nielsen data shows that streaming trends varied across markets, age groups and times of day during the first month of living restrictions in the U.S.| Nielsen
Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.| Nielsen
The report illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.| Nielsen
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media measurement—and business—objectives as the landscape evolves.| Nielsen
A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.| Nielsen
There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.| Nielsen
Gain a strategic edge in 2025. Understand global marketing trends, balance brand with performance, and measure media holistically with data-driven insights.| Nielsen
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.| Nielsen
