Have I ever told you that I don’t know my birth time? My mom has a ballpark guess — but I’m a third kid, so no one really remembers. And no, it’s not on my birth certificate. I could track it down, I guess? But I haven’t. And I joke sometimes that “that’s what keeps […] The post I Don’t Use Brand Archetypes in My Work — Here’s Why first appeared on STATEMENT PIECE STUDIO.