One fascinating thing about coming from a non-visual creative discipline (copywriting) and growing into a visual one (creative direction) is that the way your taste level and eye develops is almost exactly the same. It’s pattern-spotting, mostly. You notice small details of course (“oof that transition was clunky”/“ouch that lighting really took the bite out […] The post Hot Take: You Can’t Outsource True Creativity – AI Versus the Human Touch first appeared on STATEMENT PIECE S...| STATEMENT PIECE STUDIO
My all-time favorite music video is the 2009 maximalist masterpiece known as Lady Gaga’s “Telephone”, ft. Beyoncé. It’s 9 minutes and 30 seconds long, and features a Sexy Lady Prison, a disturbingly crisp soundscape, a long-forgotten Virgin mobile phone, a pair of smoking lit-cigarette sunglasses, a brawl, diet coke cans for curlers, a queer makeout, […] The post Opulent Artist or Whip-Smart Editor — Who Makes the Call? first appeared on STATEMENT PIECE STUDIO.| STATEMENT PIECE STUDIO
It’s a funny feeling, isn’t it? You’re SO GOOD at what you do, and you’re passionate about it. You know who you’d love to work with. You’ve got an approach that gets results (whether you can name it yet or not), and your offers are solid. You may even have new visuals you like. But […] The post Here’s How an Umbrella Concept Simplifies Business for You and Your Ideal Clients first appeared on STATEMENT PIECE STUDIO.| STATEMENT PIECE STUDIO
I’m sometimes asked, “Where do you get your writing inspo these days?” And my honest reply is: “I reach down and peel off the story stuck to my shoe.” It’s a little Dickensian, maybe. And not the complete answer, of course. (The longer answer is: I’ve committed to treating my social media like a workshop […] The post Creativity IS the Long Game Where Endurance Equals Inspiration first appeared on STATEMENT PIECE STUDIO.| STATEMENT PIECE STUDIO
At least three times in the last week, on sales calls, and with my private clients, I’ve referenced this banger of a quote from Jurassic Park: “Your scientists were so preoccupied with whether they could*, they didn’t stop to think if they* should*.*” And, while none of my crew is in the business of resurrecting […] The post Escaping the Curse of Competence: The Entrepreneur’s Dilemma first appeared on STATEMENT PIECE STUDIO.| STATEMENT PIECE STUDIO
Man, idk what it is, but we’ve gotta start explaining harder to folks that that it’s REAL tough to get to ✨ passive income ✨ before you’ve mastered, uh, active income. I keep having casual conversations with folks throwing around the term like they know what it means with no audience, ad budget, or sales […] The post The Ideal vs. the Real: Steps You Must Take Before You Get to Passive Income. first appeared on STATEMENT PIECE STUDIO.| STATEMENT PIECE STUDIO
Have I ever told you that I don’t know my birth time? My mom has a ballpark guess — but I’m a third kid, so no one really remembers. And no, it’s not on my birth certificate. I could track it down, I guess? But I haven’t. And I joke sometimes that “that’s what keeps […] The post I Don’t Use Brand Archetypes in My Work — Here’s Why first appeared on STATEMENT PIECE STUDIO.| STATEMENT PIECE STUDIO
So let’s start by acknowledging: It’s OK to have body/appearance insecurities my friend. After all, there are profit-driven forces trying to MAKE us insecure all day every day, so we buy more stuff. For that reason, all humans — but especially my woman and femme-identifying clients — can (reasonably) struggle to feel confident in front of […] The post Got a Brand New Photo Shoot Scheduled? Here’s What Actually Matters for Your Big Day first appeared on STATEMENT PIECE STUDIO.| STATEMENT PIECE STUDIO
At the crossroads of basically every major change in my business or life, the strangest thing happens. First, I commit. “OK, enough. I have to stop saying yes to this type of project/client/pattern. Even if it’s scary, I know I need to move on, and make space for something new.” I stand at the fork […] The post Making the Right Choice at the Crossroads of Major Change first appeared on STATEMENT PIECE STUDIO.| STATEMENT PIECE STUDIO
I don’t want a capsule anything. The worshipful admiration of reduction as a status symbol bores me to death. Soft, blank woods and all-white bedsheets and neutral beiges and entire closets all in one color and blank marble slabs where a kitchen counter should be, all with exactly one fern in the mix are sterile| STATEMENT PIECE STUDIO
