London-based Cru Wines was founded by Gregory Swartberg in 2013, as a platform for wine connoisseurs and collectors. Today its team includes sommeliers, engineers, and financial advisors, and using a digital-first approach. Cru caters mainly to private individuals at the high end of the market, where the average bottle price is £200-plus. Pauline Vicard, CEO of Areni Global, spoke to Rostislav Petrov, Associate Director and Matthew Small, Senior Portfolio Manager. A wine investment podcast.
