Experts revealed the most important growth strategies, beyond profits and numbers. The post 5 Strategies to Grow a Fine Wine Business appeared first on Areni Global.| Areni Global
A podcast to explore how success can no longer be measured by profit and growth alone| Areni Global
Does AI signal the death of wine writing? Felicity Carter doesn't think so. Read on for the impact of AI on wine writing.| Areni Global
The term ‘sense of place’ has been used in many different ways and is widely studied in sociology. In this podcast, we explore the concept in the context of wine with celebrated keynote speaker, educator and wine writer Elaine Chukan Brown.| Areni Global
Why our ecosystem needs more meaningful chat and how to create powerful conversations.| Areni Global
There’s been plenty of chatter around blockchain in the fine wine community over the past decade, because the technology holds out the promise of protecting fine wine from fraud. But what about other digital assets like non-fungible tokens (NFTs) or cryptocurrencies?| Areni Global
Drunken male rats under the microscope. Irish health warnings delayed. And the Areni team gave keynotes and organised major events. It was a big month. The post 5 Things We Learned in July 2025 appeared first on Areni Global.| Areni Global
Artificial Intelligence promises efficiency, prediction, and personalisation. But can a culture built by hand survive a world run by machines?| Areni Global
For this very first episode of the Areni Live Sessions, we share an important conversation: the changing regulatory environment around alcohol and health.| Areni Global
Noted author and wine critic Jane Anson speaks to Areni Global CEO Pauline Vicard and Editorial Director Felicity Carter about the function of La Place de Bordeaux, the distribution system that is growing in international importance. (Bordeaux with Jane Anson)| Areni Global
Tap into the genius of one of the great creative minds of advertising.| Areni Global
Areni Global convened a series of round tables to discuss the weighty matter of Gen Z and fine wine consumption.| Areni Global
Good news about alcohol recommendations from the US, mixed with bad news about luxury spending, while the Ghana Drunks Association goes on the march.| Areni Global
Collecting objects gives enormous pleasure to approximately one third of the population, providing such benefits as intellectual stimulation, the thrill of the chase, and leaving a legacy. On the other hand, the same pursuit can engender pain; for example, paying too much for an object, unknowingly buying a fake, or dealing with the frustrations of collection dispersal. Until recently, there was no objective way to enhance the positive (pleasure) aspects of collecting and minimize the negativ...| Areni Global
Areni Global set out to understand how the next generation of New Yorkers relates to wine. Here are five things we found. The post New Consumers, New Narratives, and New York appeared first on Areni Global.| Areni Global
An unfiltered look at the price of integrity in Burgundy — and what it means to build a legacy in a region that’s both tradition-bound and in flux. The post Farming, Fame, and Futureproofing the Market: In Conversation With Charles Lachaux appeared first on Areni Global.| Areni Global
Charles Lachaux’s rise from sixth-generation winemaker to Burgundy disruptor has come with bold decisions — from limited yields to NFTs. The post Charles Lachaux’s Radical Wine Strategy, From Burgundy to Blockchain appeared first on Areni Global.| Areni Global
Polly Hammond, founder and CEO of wine marketing agency 5forests, has joined Areni Global as Executive Advisor, Member Relations.| Areni Global
Gut bacteria, French politicians behaving badly, and Champagne parades in Miami. The post 5 Things We Learned in May 2025 appeared first on Areni Global.| Areni Global
TEXT TBC “Miami is the most important city in America,” Joel Stein wrote in the Financial Times in 2022.... The post Miami’s Wine Boom: What the Industry Can Learn From America’s Hottest Luxury Market appeared first on Areni Global.| Areni Global
London reimagines fine wine for a new generation. The post How Young Professionals and Millionaires Are Transforming London’s Wine Culture appeared first on Areni Global.| Areni Global
From the male-to-female ratio to how demographics drive growth, here are five key takeaways from our conversation with Laurence Whyatt, Barclays’ Head of European Beverages Equity Research. The post Barclays Predicts Global Alcohol Trends: Why Demographics Hold the Key appeared first on Areni Global.| Areni Global
Areni speaks to Laurence Whyatt, Head of European Beverages Equity Research at Barclays.| Areni Global
Drunken monkeys, layers of flavour and GenZ’s digital sophistication debunked. There was a lot of news in April.| Areni Global
What do we need to future proof the vineyards of tomorrow? ARENI spoke with António Graça, Head of Research and Development at Sogrape in Portugal, and Secretary for Sustainable Development and Climate Change Group at the OIV.| Areni Global
New breakthroughs in the endless quest to appeal to young people, and what to do with that clifftop mansion.| Areni Global
A new signifier for luxury, the value of invented traditions, and an economic warning.| Areni Global
From fun events to understanding motivation, Hamish opens the door to a new demographic.| Areni Global
Key data and insights to understand the Denmark fine wine market and its influencing consumers. Fine Wine Consumer Report Denmark.| Areni Global
Key data and insights to understand the Singapore fine wine market and its influencing consumers. Understanding the fine wine consumer in Singapore.| Areni Global
Become a member Whether you are producing or selling fine wine, you need reliable, specific data to make informed decisions. When you join Areni Global, you get access to insights and events to help you navigate the increasingly complex global environment, analyse political, social and economic developments, forecast economic trends, and understand the changes in...| Areni Global
There is a major mismatch between what wine professionals want to study and what the trade needs to thrive, especially in these increasingly challenging times. This report offers a roadmap to solving some of the wine trade’s most pressing problems.| Areni Global
Instead of one more formal wine tasting, consider a fourth space event.| Areni Global
This interview comes from our ground-breaking podcast series New Consumers, New Narratives, which asks how the wine trade can invite new audiences into wine.| Areni Global
The Responsibilities Series allow us to explore the specific responsibilities of those who work in fine wine, as we strongly believe that fine wine can no longer be defined solely by its taste or its terroir, but also by its leadership values and ethos. This very special series has been possible thanks to the support of Moët Hennessy and their programme Living Soils, Living Together. Episode 2: Wine & Health| Areni Global
We meet Rebecca Hopkins, founder of A Balanced Glass, who is on a mission to help wine professionals stay safe and healthy while navigating a career in alcohol. We look at the pitfalls and problems of working with wine, and ask what role fine wine plays when it comes to questions of health and wellbeing for both employees and consumers.| Areni Global
Is wine good for your health? And if it is or isn’t, what are the consequences? The wine trade has certainly always embraced the message that moderate drinking is part of a healthy diet. But wine is now under attack by the European Parliament’s Special Committee on Beating Cancer – which has stated that there is no alcohol consumption without health risks. This could lead to serious consequences, including cutting funds from alcohol production. On this episode, we spoke to psychiatrist ...| Areni Global
Wha is the difference between ‘fine wine’ and ‘luxury wine’. To answer the question, we turned to Peter Yeung and Dr Liz Thach MW, authors of Luxury Wine Marketing.| Areni Global
This publication pulls together some of the most illuminating conversations we had with experts and thought leaders while preparing our podcast series Inside La Place de Bordeaux, and gathers the major takeaways of a six-months in-depth exploration.| Areni Global
He’s one of the advertising world’s living legends, the man behind some of the most iconic campaigns ever devised. But Sir John Hegarty also owns a vineyard and is passionate about wine. He talks to Areni Global about the power of creativity, and it takes to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way.| Areni Global
The Luxury Strategies: In Conversation With Jean-Noël Kapferer an Emeritus Professor of Marketing at HEC Paris. He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Japan. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and most recently on prestige and luxury management. He is the ...| Areni Global
How do luxury brands cope with growth, given that their desirability stands on their inaccessiblity? Jean-Noël Kapferer and Pierre Valette-Florence wanted to know if international growth would hurt the image of luxury brands, so they analysed how 3,200 luxury consumers across six countries felt about 60 major brands.| Areni Global
Understanding fine wine’s future consumers to build tomorrow Any sector that wants to stay relevant must invest in their...| Areni Global
by Pauline Vicard The city of Arles in Southern France has everything: it’s picturesque, bucolic and in October features...| Areni Global
Earlier this year, Areni Global ran a series of roundtables on how to attract a younger generation to wine. Top professionals came together to share their ideas about Gen Z and fine wine.| Areni Global
Areni Global brought key figures from the Nordics and Baltics together to discuss the future of fine wine. Here's what they discussed. The Future of Fine Wine Helsinki.| Areni Global
Could wine lose its social license to operate? Join us for a crucial conversation on the future of our industry. While the wine sector is committed to supporting the elimination of the harmful use of alcohol, and while the scientific consensus is supportive of moderate drinking, there is an increasing concern in the wine community that wine may cease to be considered a cultural product, to be seen as just another alcohol. The issue will be on the agenda of multilateral organizations and gover...| Areni Global
Mathieu Jullien is the Marketing and Sales Director at LVMH’s Vins d’Exception, which consists of four top estates, in Burgundy, Bordeaux and California. Previously he was General Manager, Europe for the Wine Source Group, and before that he spent five years at Enotria & Coe in London. Working With Diverse Wine Distribution Models: In Conversation With Mathieu Jullien of Vins d’Exception| Areni Global
In this sixth episode, hosts Felicity Carter and Pauline dive into the archives and talk to historians, to help them better understand the origins of La Place de Bordeaux.| Areni Global
In this fifth episode, hosts Felicity Carter and Pauline Vicard explore the concept of branding in relationship to fine wine and review the steps to build successful, desirable and recognised fine wine brands, decoding cultural differences along the way.| Areni Global
In this fourth episode, hosts Felicity Carter and Pauline Vicard explore the origins of the Beyond Bordeaux category and explore the impacts of this growing category on the future of the Place.| Areni Global
How does a bottle of Bordeaux end up on a collector's table? What will its journey be, from the châteaux to the world? Who decides who gets access to highly allocated wines? And the most fascinating question of all: who is currently making money (or not) in the fine wine supply chain? With what consequences? Are current margins enough to sustain a complex system? Keep reading for more from our La Place de Bordeaux Podcast.| Areni Global
Hosts Felicity Carter and Pauline Vicard tell the tale of the En Primeur campaign, through speaking to producers, négociants, courtiers, buyers and critics. Listen to La Place de Bordeaux Podcast.| Areni Global
What is La Place de Bordeaux? Does la Place only deal with fine wines? What's the relationship between la Place and the En-Primeur system? How transparent is La Place. Listen to the Inside La Place de Bordeaux Podcast for more.| Areni Global
London-based Cru Wines was founded by Gregory Swartberg in 2013, as a platform for wine connoisseurs and collectors. Today its team includes sommeliers, engineers, and financial advisors, and using a digital-first approach. Cru caters mainly to private individuals at the high end of the market, where the average bottle price is £200-plus. Pauline Vicard, CEO of Areni Global, spoke to Rostislav Petrov, Associate Director and Matthew Small, Senior Portfolio Manager. A wine investment podcast.| Areni Global
On Tuesday December 5th, Areni Global hosted an Insight Series webinar about scaling up fine wine. Our expert panelists had so much to share that we’ve decided to run a second session in January. Part one, which we analyse below, focused on why scaling up is needed.| Areni Global