Persona Validation & Segmentation | Buyer Persona Institute
At Buyer Persona Institute, we use quantitative survey research to confirm and provide additional insight into your persona's buying decision.| Buyer Persona Institute
At Buyer Persona Institute, we use quantitative survey research to confirm and provide additional insight into your persona's buying decision.| Buyer Persona Institute
Our buying experience research maps the personas and messages that matter.| Buyer Persona Institute
Do the best marketing strategies come from market research or buyer persona research? It’s not a trick question—these are completely different approaches,| Buyer Persona Institute
Leverages Buyer Personas to Launch a New Division Challenge: Build a GTM strategy based on data Since 1951, our client has become a leading data and| Buyer Persona Institute
Our buying experience research maps the personas and messages that matter.| Buyer Persona Institute
Since 2010 we've been trusted to work with over 200 global companies and thousands of marketing professionals.| Buyer Persona Institute
A modern buyer persona comprised of the 5 Rings of Buying Insight™ reveals what your prospective buyers need to know and experience to have confidence| Buyer Persona Institute
DM Magazine, a leading authority focused on data-driven marketing, recently featured an exclusive interview with BPI President, Jim Kraus. Known for their| Buyer Persona Institute
In their revealing new book, The JOLT Effect, Mathew Dixon and Ted McKenna partnered with dozens of companies across a... Read more The post How Marketers Can Help Sellers Overcome Their #1 Hurdle – Buyer Indecision appeared first on Buyer Persona Institute.| Buyer Persona Institute
Many buyer personas fall short of their potential impact, often limited to surface-level details like job titles and demographics. But... Read more The post Want to Increase the Value of Buyer Personas? Here’s 5 Ways. appeared first on Buyer Persona Institute.| Buyer Persona Institute
This post is contributed by Gordana Stok, a Certified Practitioner of the Buyer Persona Institute methodology. Last year I decided to learn how to develop| Buyer Persona Institute
MarketingProfs, a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better,| Buyer Persona Institute
CustomerThink is a digital publication that aids business leaders in developing and innovating their customer-centric enterprises and business strategies. The journal published the following article written by BPI President, Jim Kraus.| Buyer Persona Institute
Buyers involved in an important purchase decision want to feel confident before they purchase. There are three things to consider.| Buyer Persona Institute
Marketing strategies constantly evolve around fresh ideas and new tactics. Done correctly, buyer personas serve as guardrails to keep you from veering off| Buyer Persona Institute
The Marketer’s Challenge In the simplest of terms, marketing’s role is to increase awareness, consideration, and preference for an organization’s| Buyer Persona Institute
The close of 2019 and dawning of 2020 marks several important events, in addition of course to the holidays. Tis the season to be insightful, as the| Buyer Persona Institute
Buyer Persona Masterclass 2.0 Learn the industry’s #1 method and become a buyer persona expert Are you ready to build your buyer persona expertise and be| Buyer Persona Institute
Our buying experience research maps the personas and messages that matter.| Buyer Persona Institute
We are shocked to hear anyone say that buyer personas are fictional. Why would anyone rely on fiction for important decisions? And although simple| Buyer Persona Institute
Learn how to develop effective buyer personas. Discover insights and tools to improve your marketing strategies and connect with buyers on a deeper level.| Buyer Persona Institute
The Branding Journal, an independent digital publication with an international scope, providing insights and resources about strategic branding, published the following article written by BPI President, Jim Kraus.| Buyer Persona Institute
Chief Marketer, an online publication dedicated to providing marketing professionals with information on marketing strategies, tactics, and techniques for consumer and business-to-business brands, published the following article written by BPI President, Jim Kraus.| Buyer Persona Institute
For modern marketers, understanding the mindset of buyers as they search and evaluate their options and make a buying decision is pivotal.| Buyer Persona Institute
The newly revised and expanded version of the groundbreaking new business book, Buyer Personas, provides a fresh look into understanding prospective customers’ buying decisions so they choose you rather than a competitor or the status quo.| Buyer Persona Institute
Creating an authentic Buyer Persona is pivotal in understanding your buyers' decisions — their goals, concerns, decision criteria, and journey. It informs how to best influence them towards choosing your solution over competitors or the status quo. While various methods exist for gathering the necessary insights none are as effective and insightful as conducting one-on-one interviews with recent buyers.| Buyer Persona Institute
By leveraging these buyer persona best practices, you’ll virtually guarantee that everyone in the organization uses your buyer personas as the foundation for all your marketing and sales activities.| Buyer Persona Institute
Surveys are one of the most popular forms of market research and a great way to validate and enhance Buyer Persona insights.| Buyer Persona Institute
An actionable buyer persona can provide incredible value to you and your company. However, there's one change you can implement to increase that value.| Buyer Persona Institute
What is a buyer persona? Discover why personas matter and how to create yours easily. Drive more sales and make smarter marketing decisions.| Buyer Persona Institute
