Recently read BadgerHammer’s blog on video game marketing. Like them, I’ve been pressing all the marketing buttons prescribed by industry “conventional wisdom”, yet getting nowhere. This spurred me to write down some ideas I’ve had mulling in my head for a while now about indie game marketing. Marketing is usually referred to as something game developers do during and/or after game development. As if it’s a parallel process to the nuts and bolts of making a game. It isn’t. Way b...
