With many new readers in recent months, and with summer kicking off (ahead of my beloved August Hiatus) - I thought it useful to organise some of the writing, and provide food for summer thought!| Front of Mind
Building on something I wrote for industry a month ago, plus the current nihilism out there, I wanted to surface a couple of evergreen things worth discussing/celebrating!| Front of Mind
Reflecting on 5 years of my business, and as part of this playing with my brand, it has made me reflect on the importance of showing up, distinctive assets and creating memory structures!| Front of Mind
As many of us head into a new FY24/25, I thought I would share my own learning and experiences to help ensure that your activities’ commercial impact is understood and funded accordingly.| Front of Mind
Many of the reflections below you may know (or have experienced) already, and this absolutely isn't dogma, but more what I have seen/done/now know which may (or may not) help.| Front of Mind
We bring the 2nd full year of Front of Mind to a close. ICYMI - I look back at the letters shared each month and in the lens of today. Bar August - I had an excuse!| frontofmind.substack.com
...in its entirety. It is one of the last parts to consider, believe me.| frontofmind.substack.com
As we take time to reflect & plan ahead for the year, now is the perfect time to hold a mirror up to ourselves and ask, how well equipped are we for the challenges ahead? Let's draw some inspiration!| frontofmind.substack.com
2.5 years ago I shared some of my favourite contextual ad observations to reinforce the importance of media and creative acting in unison early doors. Now I have more!| frontofmind.substack.com
I do love marketing textbooks, evidence, fundamentals & case studies, but they always cite market leaders or well funded 'start-ups' who can acquire customers at a loss. But what about the small ones?| frontofmind.substack.com
As I sit here having ran my own consultancy for 6 years, with the last few months being by far the toughest, I thought I'd share some thoughts and hopefully, find kinship and hope to both you and I!| frontofmind.substack.com
April. The season of the new tax year, and with it comes the review of the income received and payment due. Marketing, with ‘income’ and ‘outgoings’, should also be reviewed. Complete your return!| frontofmind.substack.com
From this month, Front of Mind will occasionally have conversations with the best in the business. Ones who know and respect the fundamentals. March with Markey, what a starting point!| frontofmind.substack.com
Aware that 'principles' or 'fundamentals' can be, to the wrong ears, construed as rigid and laggard; I am here to say it need be anything but that. So many parts of marketing stages can really be fun!| frontofmind.substack.com
A word and topic that is at times misunderstood, feared, overused & conflated with tactics, and land-grabbed by gatekeepers wishing to co-opt it as their world. But you can do a simple strategy today.| frontofmind.substack.com
As we reflect on a tumultuous year in this 3rd Annual wrap, it makes it even more pertinent to reflect on the covered areas, and with it, renew our considerations of the evergreen.| Front of Mind
With recent events in our world of critiqued rebrands, a surge of popularity on twitter/X alternatives, and fit-for-purpose media considerations, it felt like time to address the system we're in!| Front of Mind
By talent I am talking about you, your colleagues in your organisation, your partners, your clients. The HR-esque term aside, it's the HUMANS who are important here in delivering great marketing work!| Front of Mind
We all need to check the focus of our activity, myself included, and knowing more about who you are selling/speaking to and the market is better than not knowing.| Front of Mind
Almost always. There is no one-size-fits-all in marketing and advertising; one cannot expect unique output if the input is so rule-booked, dogmatic and formulaic. Read on…| frontofmind.substack.com
A word that means different things in our own lives, how can we expect to have a cover-all definition in the pursuit of selling more to our 'customers'? Let's get comfortable with the differences...| frontofmind.substack.com
As we head into the new calendar year, obviously with reinvigorated with eternal optimism and plans of growth (right?), it may be useful to check out a couple of these bits...| frontofmind.substack.com
By now you know that Product Place Price & Promotion are the core 4 'Ps' comprising the marketing discipline. But 'tis the season of sales and peak consumerism, so let's focus on the latter 2...| frontofmind.substack.com
Most are bluster, becoming yesterday's news. Others endure. From Artificial Intelligence to unethical clients. Let's review some recent industry articles I added and ask ourselves some real questions.| frontofmind.substack.com
The all encompassing function of using creative, brand, media and products to sell more stuff. Great. It's for the buyer, it’s for the seller, but most importantly, what's in it for you, the marketer?| frontofmind.substack.com
Allegedly we are changing, AI is the end of our jobs & the economy is killing consumerism. But be honest with yourself about your own previous trend 'reactions' - I'd bet not much has changed at all!| frontofmind.substack.com
I'm a big fan and avid reader of ancient philosophy, particularly the Stoics. They really knew the drill on mindset, humans and strategy years ago. From a Roman Emperor to a slave, they taught us well| frontofmind.substack.com