Liking is the pleasure you experience from something. The source of that pleasure is the liking—or Here and Now—neurochemicals released in your brain: serotonin, oxytocin, endorphins and other endogenous opioids, and endocannabinoids. The same pleasure-generating areas in the brain are activated for all pleasures, from gustatory and sensual to musical, artistic, and altruistic. Life’s intense […]
