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Buyer Persona Institute
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The Branding Journal Features BPI Article on How to Define Accurate Buyer Personas for Strategic Branding - Buyer Persona InstituteThe Branding Journal Artic...
https://buyerpersona.com/blog/the-branding-journal-article-on-buyer-personas
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The Branding Journal, an independent digital publication with an international scope, providing insights and resources about strategic branding, published the following article written by BPI President, Jim Kraus.
