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Digiday
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News publishers are flocking to TikTok as they continue to search for new audiences
https://digiday.com/media/news-publishers-are-flocking-to-tiktok-as-they-continue-to-search-for-new-audiences/
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In the past two years, 39 of Comscore’s top 50 news publishers set up a TikTok account, but there’s still no hard and fast rule to be successful on the app.
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