Discover how curation in programmatic advertising is boosting performance and addressability for brands, agencies and publishers.| Digiday
Midway through the year, ad execs say CPMs are down. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year.| Digiday
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on brand differentiation and breaking one-size-fits-all playbook.| Digiday
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs on brands.| Digiday
While TV has taken the top spot in terms of time spent on YouTube, mobile remains the main screen when it comes to view counts..| Digiday
Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.| Digiday
The tech giant’s Connected Intelligence framework represents a fundamental shift in how employees will work — not just with each other but alongside AI agents.| Digiday
The future of social media is synthetic. The future of branding is unclear.| Digiday
The Trade Desk faces rising competition and market pressures as rivals like Amazon and Google advance.| Digiday
The key question are: whether the medicine will be worse than the illness, and is the a case of too little too late?| Digiday
Here's what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances.| Digiday
Unfortunately, Digiday wasn’t in the courtroom (we’ve got day jobs) but we’ve been trading notes with people who were.| Digiday
Adelaide’s AU attention metric is being folded into Nielsen ONE to help customers get closer to determining outcomes — the measurement rallying cry of 2025.| Digiday
Live in-flight advertising is evolving, and so is what it means for brands aiming to reach audiences on the move this holiday season.| Digiday
Trusted Media Brands is in talks with big tech on AI licensing, but delaying signing deals to avoid giving away content without clear terms.| Digiday
As Meta and OpenAI go all-in on AI content, creators say brands may follow — but authenticity still sells.| Digiday
Lavazza is using AI audience personas to drive its media strategy. The tech shouldn't be trusted totally, agency execs warn.| Digiday
For many of the 20,000-plus attending AWNY, this year feels like Q4’s ceremonial kickoff — and pulse check.| Digiday
As OpenAI moves into shopping, marketers see a small step with big implications for discovery, measurement, and retail media.| Digiday
The publisher is investing in formats that are more difficult for machines to mimic, like video and audio, while holding a hard line against licensing deals with AI firms it views as competitors.| Digiday
LG Ad Solutions is rolling out a tool that repurposes paid social and influencer ads for its TV inventory. Will the tactic catch on?| Digiday
Explore how advertisers connect retail media and CTV to enhance targeting and personalization, creating ad experiences that drive results.| Digiday
An early Discord Quest performance measurement test has revealed positive numbers, including a 99 percent reward completion rate.| Digiday
TikTok Shop is working to onboard a greater variety of brands and help them grow through the platform.| Digiday
The rise of AI scraping creator content has forced creators to take steps to defend themselves against bots.| Digiday
As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers.| Digiday
Former Substack writers who exited the platform in early 2024 are making more money on Beehiiv and Ghost thanks to their fixed pricing models.| Digiday
In the months following the Trump inauguration, Substack's ideological shift is pushing a second wave of writers to leave the platform.| Digiday
Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.| Digiday
The platitudes are well documented, but ad tech insiders fear a more complex game is unfolding.| Digiday
Brands that are looking for conversion rather than awareness on Instagram should collaborate with “micro-influencers.”| Digiday
Why publishers are finally facing programmatic’s hard truths.| Digiday
While Pharma brands aren’t subject to the tides of consumer sentiment like other sectors, they’re not ignoring current affairs.| Digiday
Google reassures ad execs about changes to third-party cookie controls in Chrome, but details remain unclear.| Digiday
Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still figuring out exactly which key performance metrics signal success among the gaming audience. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is.| Digiday
There are still no clear answers in Google’s protracted third-party cookie phase-out.| Digiday
When it comes to multicultural strategies, agencies are now thinking beyond communities, languages and age – as well as striving internally to shape their organization's workforce representation and culture.| Digiday
AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies speed ahead with AI.| Digiday
Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. We round up the biggest trends of the year, based on the data that resonated the most with our readers.| Digiday
Since buyers can only audit vendors they work directly with, they can't verify if other platforms in the ad supply chain covertly alter auction structures.| Digiday
This effort isn’t about airtight enforcement. It's about building enough leverage to make ignoring publishers no longer worth it.| Digiday
Business Insider's Katie Friedman shared how her team refreshed the publisher's subscription paywall strategy with the help of artificial intelligence.| Digiday
The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.| Digiday
As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.| Digiday
While expected by many, years of strategic planning now needs recalibration.| Digiday
Investment in Google's privacy sandbox has stalled as the industry waits on further clarification around Chrome's third-party cookie policy.| Digiday
Google has updated Performance Max with new Channel Performance reporting in an attempt to address marketers frustrations.| Digiday
The cookie is the best-known method for identifying and tracking people online. But it’s not the only one. Here's a primer on device fingerprinting.| Digiday
Advertisers recognize the challenge but believe it's crucial to understand and address rather than solely relying on Google's guidance.| Digiday
Shopify now includes a warning in the code that powers merchant storefronts, telling bots what they can and can’t do.| Digiday
This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.| Digiday
Direct-sold ads are publishers' major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce.| Digiday
Discrepancies with Nielsen’s latest ratings system mega clients shifts across the agency holding companies have been a drag on deal making.| Digiday
CMOs at Best Buy and Lowe’s launched these programs in response to the growing importance of influencers in recommending products to shoppers.| Digiday
Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren't experiencing the same boost.| Digiday
It’s been a tough three months for publishers, with a downward pressure on CPMs and reduced demand for custom and branded content.| Digiday
Amazon’s ad business reported that it was now worth almost $2.2 billion in its second-quarter earnings, a year-over-year change of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services.| Digiday
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world -- the latest boogeyman being MFAs| Digiday
Some DTC companies that have been experimenting with TV ads are seeing them pay off in website traffic and sales.| Digiday
Jesse Boskoff, Chief Operating Officer, Status Labs In 2022, being familiar with how a business or brand appears in search results is only the first step in managing online reputation, which is quickly becoming a defining — if not the defining — aspect of managing the overall reputation of a business or brand. Online reputation […]| Digiday
To get why this is a big deal, it's important to know what Google’s actually planning for third-party cookies.| Digiday
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.| Digiday
With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating.| Digiday
Amidst Twitter’s recent controversy, Threads has emerged as a sanctuary for both social media users and marketers.| Digiday
In the past two years, 39 of Comscore’s top 50 news publishers set up a TikTok account, but there’s still no hard and fast rule to be successful on the app.| Digiday
Google announces it will not phase out third-party cookies in Chrome, introducing new privacy options instead.| Digiday
Forbes's subdomain scandal has the buy-side asking a lot of questions when it comes to programmatic reporting.| Digiday
Recent research into mobile video consumption behavior illustrates a change in human behavior that has implications for the shifting media landscape.| Digiday
Amidst the ensuing chaos, there’s been a medley of trial and error, wild guesses, and enough pontificating to fill a library.| Digiday
Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to a recent survey, that prediction might be coming true.| Digiday
Amid heightened interest among advertisers, some podcast publishers are seeing strong renewal rates for branded shows.| Digiday
Budgets on the platform are set to rise as much as 25% for next year.| Digiday
There's an influx in DTC brands spending on TV ads or marketing, particularly with brands like Peloton, Chewy, Smile Direct Club and Purple.| Digiday
A majority of video views for publishers and advertisers on Facebook happen with the sound off -- the result of embracing the platform's unique features.| Digiday