Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still figuring out exactly which key performance metrics signal success among the gaming audience. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is.| Digiday
There are still no clear answers in Google’s protracted third-party cookie phase-out.| Digiday
When it comes to multicultural strategies, agencies are now thinking beyond communities, languages and age – as well as striving internally to shape their organization's workforce representation and culture.| Digiday
AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies speed ahead with AI.| Digiday
Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have been forged around different parameters: what many in the industry refer to as “AI grounding.”| Digiday
Estée Lauder’s $14 billion turnaround is underway, driven by AI, e-commerce expansion and a strategic brand reset. Here’s what’s working — and what’s still at risk.| Digiday
It broadens Best Buy’s lineup of technology products, adding custom controllers, gaming chairs and desks, keyboards and mice, monitors and headsets.| Digiday
The platform wants to remain a key tool for organic activity of brands like McDonald's and Poppi, even as it helps to draw paid investment.| Digiday
Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out, and the U.S. business still […]| Digiday
Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing.| Digiday
For now, the overwhelming majority of CTV creator channels simply repurpose content that is also available on other platforms such as YouTube. FAST channel operators using pre-existing creator content as their inventory need to convince advertisers of the value of showing up alongside creators on connected TVs, rather than the already-popular social platforms that have long been part of brands’ marketing mixes.| Digiday
The creator market’s search for proof.| Digiday
Michael Fiddelke, Target’s chief operating officer, has been with the company for more than two decades in different leadership positions.| Digiday
Marketers and media agencies are monitoring CPCs, referral rates and search traffic – and beginning to think bigger in their response to the zero-click challenge.| Digiday
This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.| Digiday
The editor in chief of Esquire represents something of a paradox: a digital native who came up through the ranks of online journalism.| Digiday
The limited-edition can will be sold at retail nationwide. It will also still be available throughout the grounds of the U.S. Open.| Digiday
The Pringles and Pop-Tarts maker wants more effective creative -- and more accountable agencies. How will fees end up being affected?| Digiday
Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. We round up the biggest trends of the year, based on the data that resonated the most with our readers.| Digiday
Since buyers can only audit vendors they work directly with, they can't verify if other platforms in the ad supply chain covertly alter auction structures.| Digiday
This effort isn’t about airtight enforcement. It's about building enough leverage to make ignoring publishers no longer worth it.| Digiday
A collection of resources from our trusted Digiday partners| Digiday
Business Insider's Katie Friedman shared how her team refreshed the publisher's subscription paywall strategy with the help of artificial intelligence.| Digiday
The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.| Digiday
As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.| Digiday
While expected by many, years of strategic planning now needs recalibration.| Digiday
Investment in Google's privacy sandbox has stalled as the industry waits on further clarification around Chrome's third-party cookie policy.| Digiday
Google has updated Performance Max with new Channel Performance reporting in an attempt to address marketers frustrations.| Digiday
The cookie is the best-known method for identifying and tracking people online. But it’s not the only one. Here's a primer on device fingerprinting.| Digiday
Advertisers recognize the challenge but believe it's crucial to understand and address rather than solely relying on Google's guidance.| Digiday
Shopify now includes a warning in the code that powers merchant storefronts, telling bots what they can and can’t do.| Digiday
This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.| Digiday
Direct-sold ads are publishers' major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce.| Digiday
Discrepancies with Nielsen’s latest ratings system mega clients shifts across the agency holding companies have been a drag on deal making.| Digiday
CMOs at Best Buy and Lowe’s launched these programs in response to the growing importance of influencers in recommending products to shoppers.| Digiday
Discover how third-party data in advertising supports CTV, retail media and emerging channels by unifying identity, targeting and measurement.| Digiday
Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren't experiencing the same boost.| Digiday
Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.| Digiday
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.| Digiday
2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing.| Digiday
Publishers' Q1 earnings show some promise in the digital ad market.| Digiday
Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.| Digiday
While Pharma brands aren’t subject to the tides of consumer sentiment like other sectors, they’re not ignoring current affairs.| Digiday
Progresso Soup and Harmless Harvest brands tap senior influencers to boost brand awareness, sales with more shoppers.| Digiday
Podcasters view YouTube’s latest announcement to soon add podcasts to its YouTube Music app as an opportunity to find more listeners at a time when listenership has slowed.| Digiday
Supply path optimization has recently taken on renewed importance. Here’s an explainer on what it is.| Digiday
Fraud-busting tool ads.txt has been a welcome addition to the industry, but it's not bulletproof. Enter its upgrade, ads.cert. But WTF is it?| Digiday
The original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away at the end of the year.| Digiday
LinkedIn has been making a concerted effort to woo video creators since March 2024, when the company began testing a dedicated vertical video feed on its mobile app. Since then, video consumption on LinkedIn has grown consistently, with the company reporting 34 percent year-over-year growth in video uploads in Q4 2024 and 36 percent year-over-year growth in total video viewership in Q1 2025.| Digiday
It’s been a tough three months for publishers, with a downward pressure on CPMs and reduced demand for custom and branded content.| Digiday
Amazon’s ad business reported that it was now worth almost $2.2 billion in its second-quarter earnings, a year-over-year change of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services.| Digiday
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world -- the latest boogeyman being MFAs| Digiday
Some DTC companies that have been experimenting with TV ads are seeing them pay off in website traffic and sales.| Digiday
Jesse Boskoff, Chief Operating Officer, Status Labs In 2022, being familiar with how a business or brand appears in search results is only the first step in managing online reputation, which is quickly becoming a defining — if not the defining — aspect of managing the overall reputation of a business or brand. Online reputation […]| Digiday
To get why this is a big deal, it's important to know what Google’s actually planning for third-party cookies.| Digiday
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.| Digiday
With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating.| Digiday
Amidst Twitter’s recent controversy, Threads has emerged as a sanctuary for both social media users and marketers.| Digiday
In the past two years, 39 of Comscore’s top 50 news publishers set up a TikTok account, but there’s still no hard and fast rule to be successful on the app.| Digiday
Google announces it will not phase out third-party cookies in Chrome, introducing new privacy options instead.| Digiday
Forbes's subdomain scandal has the buy-side asking a lot of questions when it comes to programmatic reporting.| Digiday
TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business.| Digiday
For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies.| Digiday
Recent research into mobile video consumption behavior illustrates a change in human behavior that has implications for the shifting media landscape.| Digiday
Amidst the ensuing chaos, there’s been a medley of trial and error, wild guesses, and enough pontificating to fill a library.| Digiday
Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to a recent survey, that prediction might be coming true.| Digiday
Amid heightened interest among advertisers, some podcast publishers are seeing strong renewal rates for branded shows.| Digiday
Budgets on the platform are set to rise as much as 25% for next year.| Digiday
There's an influx in DTC brands spending on TV ads or marketing, particularly with brands like Peloton, Chewy, Smile Direct Club and Purple.| Digiday
A majority of video views for publishers and advertisers on Facebook happen with the sound off -- the result of embracing the platform's unique features.| Digiday
