The hidden credit system keeping the ad industry afloat
Nearly six in ten invoices (58%) in the sector were paid late in the first half of the year, according to payment data form OAREX. A| Digiday
Nearly six in ten invoices (58%) in the sector were paid late in the first half of the year, according to payment data form OAREX. A| Digiday
As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.| Digiday
The platform’s data aims to identify the points of conversion for brands, physically and digitally.| Digiday
Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.| Digiday
AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging.| Digiday
Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe| Digiday
Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow.| Digiday
We explore recent data illustrating the search dilemmas facing marketers -- and the potential solutions.| Digiday
This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.| Digiday
While 75% of men believe career development opportunities are equal, only 60% of women share that view.| Digiday
The Sun is building an AI agent for its programmatic advertising business, spurred by recent developments from the buy-side.| Digiday
As AI content continues to rise, the industry is trying to define the best strategies to manage risk around it.| Digiday
The Financial Times is building an AI that doesn’t just know who will pay -- it’s learning who will stay.| Digiday
This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving […]| Digiday
When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.| Digiday
As the use of header bidding has become more widely adopted, there have some unintended long-term consequences.| Digiday
It seeks to tap open web legacy to bridge third parties’ knowledge gaps as Google sticks to its cookieless deadline.| Digiday
Some execs feel Google is weeks, if not days, away from finalizing how it will ask Chrome users whether they want to be tracked by third-party cookies.| Digiday
This is what happens when uncertainty looms: prudence takes the spotlight.| Digiday
Google Ads vp Dan Taylor claims third-party cookie replacements won't sacrifice performance for privacy.| Digiday
"GDPR has caused brands to reset, to reassess the value their audience targeting is providing against the risk that it might not comply."| Digiday
World-weary consumers are growing increasingly cynical of efforts to win them over, especially if you don’t mean what you say.| Digiday
Google released a document that proposes how businesses should give users more control over their data privacy settings when serving ads.| Digiday
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Publishers aren't ready to press play yet on dedicated Privacy Sandbox tests.| Digiday
Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it difficult for businesses to find available, appropriate and memorable online addresses. That’s why domain strategy is becoming a core component of brand identity and a key point […]| Digiday
Agency folk tell of over reliance on the AI's tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy| Digiday
Amy Kapolnek, founder of the Fwrd Group, sheds light on the marketing strategies she advises clients to employ for the 2025 holiday season.| Digiday
While marketers are happy to continue committing ad dollars for now, they are thinking twice about their 2026 budgets.| Digiday
AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility -- but not traffic.| Digiday
"Tariffs and all the beautiful things the world has thrown at us" has left buyers scrambling to understand 2026 budgets.| Digiday
Challenges to IP norms mean agencies' legal brains are in higher demand among brands.| Digiday
Walmart’s search results now mirror Amazon’s, with sponsored ads dominating top spots as its retail media business surges under former Amazon exec Seth Dallaire.| Digiday
The youngest generation in the workforce has found a new career coach: social media.| Digiday
L'Oréal's is building a data layer beneath its creator economy push.| Digiday
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.| Digiday
AI video tools like OpenAI’s Sora are edging into mainstream culture, leaving marketers with burning questions.| Digiday
Omnichannel orchestration helps marketers solve signal loss, unify fragmented strategies and drive measurable performance outcomes.| Digiday
TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck speed. And so, too, must the way advertisers reach those viewers. Earlier this year, Nielsen reported that, for the first time, […]| Digiday
Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels and formats to reach consumers, and people engage with ads in more varied ways than ever before. This raises questions: Should ads optimize for clicks, views, likes or something else? The consumer […]| Digiday
From the frenetic pace of consolidation taking place mainly across independents to the constant win-and-lose battle for clients, there’s been so small amount of change impacting the industry| Digiday
A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption.| Digiday
The old model of brand building - - rooted in time, headcount and budget - - is being outpaced by one defined by speed, automation and access.| Digiday
Discover how curation in programmatic advertising is boosting performance and addressability for brands, agencies and publishers.| Digiday
Midway through the year, ad execs say CPMs are down. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year.| Digiday
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on brand differentiation and breaking one-size-fits-all playbook.| Digiday
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs on brands.| Digiday
While TV has taken the top spot in terms of time spent on YouTube, mobile remains the main screen when it comes to view counts..| Digiday
Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.| Digiday
As OpenAI moves into shopping, marketers see a small step with big implications for discovery, measurement, and retail media.| Digiday
Explore how advertisers connect retail media and CTV to enhance targeting and personalization, creating ad experiences that drive results.| Digiday
An early Discord Quest performance measurement test has revealed positive numbers, including a 99 percent reward completion rate.| Digiday
TikTok Shop is working to onboard a greater variety of brands and help them grow through the platform.| Digiday
The rise of AI scraping creator content has forced creators to take steps to defend themselves against bots.| Digiday
As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers.| Digiday
Former Substack writers who exited the platform in early 2024 are making more money on Beehiiv and Ghost thanks to their fixed pricing models.| Digiday
In the months following the Trump inauguration, Substack's ideological shift is pushing a second wave of writers to leave the platform.| Digiday
Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.| Digiday
The platitudes are well documented, but ad tech insiders fear a more complex game is unfolding.| Digiday
Brands that are looking for conversion rather than awareness on Instagram should collaborate with “micro-influencers.”| Digiday
Why publishers are finally facing programmatic’s hard truths.| Digiday
While Pharma brands aren’t subject to the tides of consumer sentiment like other sectors, they’re not ignoring current affairs.| Digiday
Google reassures ad execs about changes to third-party cookie controls in Chrome, but details remain unclear.| Digiday
Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still figuring out exactly which key performance metrics signal success among the gaming audience. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is.| Digiday
There are still no clear answers in Google’s protracted third-party cookie phase-out.| Digiday
When it comes to multicultural strategies, agencies are now thinking beyond communities, languages and age – as well as striving internally to shape their organization's workforce representation and culture.| Digiday
AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies speed ahead with AI.| Digiday
Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. We round up the biggest trends of the year, based on the data that resonated the most with our readers.| Digiday
Since buyers can only audit vendors they work directly with, they can't verify if other platforms in the ad supply chain covertly alter auction structures.| Digiday
This effort isn’t about airtight enforcement. It's about building enough leverage to make ignoring publishers no longer worth it.| Digiday
Business Insider's Katie Friedman shared how her team refreshed the publisher's subscription paywall strategy with the help of artificial intelligence.| Digiday
The independent has crafted bespoke tools for its clients that enable innovation and local execution – and it just hired a chief product officer to oversee them.| Digiday
Investment in Google's privacy sandbox has stalled as the industry waits on further clarification around Chrome's third-party cookie policy.| Digiday
The cookie is the best-known method for identifying and tracking people online. But it’s not the only one. Here's a primer on device fingerprinting.| Digiday
Discrepancies with Nielsen’s latest ratings system mega clients shifts across the agency holding companies have been a drag on deal making.| Digiday
CMOs at Best Buy and Lowe’s launched these programs in response to the growing importance of influencers in recommending products to shoppers.| Digiday
Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren't experiencing the same boost.| Digiday
It’s been a tough three months for publishers, with a downward pressure on CPMs and reduced demand for custom and branded content.| Digiday
Amazon’s ad business reported that it was now worth almost $2.2 billion in its second-quarter earnings, a year-over-year change of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services.| Digiday
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world -- the latest boogeyman being MFAs| Digiday
Some DTC companies that have been experimenting with TV ads are seeing them pay off in website traffic and sales.| Digiday
Jesse Boskoff, Chief Operating Officer, Status Labs In 2022, being familiar with how a business or brand appears in search results is only the first step in managing online reputation, which is quickly becoming a defining — if not the defining — aspect of managing the overall reputation of a business or brand. Online reputation […]| Digiday
To get why this is a big deal, it's important to know what Google’s actually planning for third-party cookies.| Digiday
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.| Digiday
With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating.| Digiday
Amidst Twitter’s recent controversy, Threads has emerged as a sanctuary for both social media users and marketers.| Digiday
In the past two years, 39 of Comscore’s top 50 news publishers set up a TikTok account, but there’s still no hard and fast rule to be successful on the app.| Digiday
Google announces it will not phase out third-party cookies in Chrome, introducing new privacy options instead.| Digiday
Forbes's subdomain scandal has the buy-side asking a lot of questions when it comes to programmatic reporting.| Digiday
Recent research into mobile video consumption behavior illustrates a change in human behavior that has implications for the shifting media landscape.| Digiday
Amidst the ensuing chaos, there’s been a medley of trial and error, wild guesses, and enough pontificating to fill a library.| Digiday
Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to a recent survey, that prediction might be coming true.| Digiday
Amid heightened interest among advertisers, some podcast publishers are seeing strong renewal rates for branded shows.| Digiday
Budgets on the platform are set to rise as much as 25% for next year.| Digiday
There's an influx in DTC brands spending on TV ads or marketing, particularly with brands like Peloton, Chewy, Smile Direct Club and Purple.| Digiday
A majority of video views for publishers and advertisers on Facebook happen with the sound off -- the result of embracing the platform's unique features.| Digiday
