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From:
McKinsey & Company
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The three Cs of customer satisfaction: Consistency, consistency, consistency | McKinsey
https://www.mckinsey.com/industries/retail/our-insights/the-three-cs-of-customer-satisfaction-consistency-consistency-consistency
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It may not seem sexy, but consistency is the secret ingredient to making customers happy. However, it’s difficult to get right and requires top-leadership attention.
