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In a Fragmented Streaming Environment, Culturally Relevant Content is Key to Engagement for Black Audiences, New Horowitz Study Shows - Horowitz Research
https://www.horowitzresearch.com/all/culturally-relevant-content-is-key-to-engagement-for-black-audiences/
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The availability of culturally relevant content plays a major role in which platforms and services Black TV content viewers decide to use, according to Horowitz Research’s new annual report, FOCUS Black Volume I: Subscriptions 2024.
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