A comprehensive list of 49 different ecommerce cart abandonment rate statistics, and large-scale qualitative survey results on why people abandon.| Baymard Institute
In Baymard's latest benchmark of 130+ leading e-commerce sites, 65% performed "mediocre" or worse in Checkout UX. Here are 11 common Checkout UX pitfalls and strategies for improving Checkout UX.| Baymard Institute
Complex password-creation requirements place the burden of account security on users — which will result in abandonments (up to 18% for returning users). See our latest Checkout test findings on password requirements.| Baymard Institute
42% of users will try to grasp the size of a product by looking at its product images — yet this is almost impossible without "In Scale" images (which 28% of sites fail to offer).| Baymard Institute
UX case study of Etsy based on an exhaustive UX review across 923 design elements comparing Etsy against 279 other sites.| Baymard Institute
UX case study of Sephora based on an exhaustive UX review across 1120 design elements comparing Sephora against 279 other sites.| Baymard Institute
Our UX testing found that providing only a shipping speed forced users to extrapolate when their order would arrive — risking them abandoning their order. See our latest Checkout test findings.| Baymard Institute
With Baymard Premium you’ll get full access to 150,000+ hours of UX research findings, all distilled into 650+ design guidelines and 275,000+ UX performance scores — insights already used by most of the world’s leading e-commerce sites.| Baymard Institute
Checkout optimization: the average number of form fields in checkout is 11.3 — and 22% of users have abandoned due to checkout complexity. See how to reduce form fields to optimize checkout.| Baymard Institute
Based on the findings from Baymard Institute’s 150,000+ hours of User Experience (UX) research, Baymard will conduct an in-depth UX audit of your site.| Baymard Institute
Requiring CAPTCHAs during checkout results in a 8.66–29.45% failure rate — yet 16% of sites require them anyway. See our latest test findings and what to avoid if CAPTCHAs must be implemented.| Baymard Institute
We've collected 15 Product Page UX best practices that are particularly valuable for helping shoppers find items they want to purchase.| Baymard Institute
At Baymard we’ve tracked the global average cart abandonment rate for 14 years, and it currently sits at 70.19%.| Baymard Institute
68% of all e-commerce visitors abandon their shopping cart. Why? That's the question we try to answer in a new and completely revised version of our Checkout Usability study.| Baymard Institute
See the ranked UX performance of the 319 leading ecommerce sites in the US and Europe. The chart summarizes 100,000+ UX performance ratings.| Baymard Institute
The length of text lines substantially impacts their readability — yet this is often overlooked in e-commerce. See our latest test findings on line length readability.| Baymard Institute
In this article we share our research findings on how users perceive security in a checkout flow, and provide updated results for our "site seal" study (incl. testing a fake seal).| Baymard Institute
