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Interview: How Motivation Theory Can Build Brand Loyalty, with Aline Holzwarth, Behavioral Scientist
https://www.brandingmag.com/2021/02/26/interview-how-motivation-theory-can-build-brand-loyalty-with-aline-holzwarth-behavioral-scientist/
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"The researcher Wendy Wood has found that fully 43% of our behavior is habitual, made up of repetitive actions that occur regularly and outside our awareness."
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