The Mandate for Building Brand Platforms and Programming - Brandingmag
Your brand platform is your brand's universe, an ownable space that invites audiences to experience what you offer in many different ways.| Brandingmag
Your brand platform is your brand's universe, an ownable space that invites audiences to experience what you offer in many different ways.| Brandingmag
What are the brand imperative, practical execution, and market validation of a strategic sonic branding project? Join us for an open discussion between a professor, a brand expert, an agency leader, and a market researcher on both the quantifiable and qualifiable science behind a coherent sonic brand. Attend a visionary and scientific conversation, expertly analyzing: […]| Brandingmag
"Sound is different from visual stimuli in that it can reach us from anywhere and we don’t have to turn our heads towards the sound source or consciously devote attention to it."| Brandingmag
ESG efforts are more important than ever. Learn how to approach ESG as a branding professional by understanding your role in the process.| Brandingmag
Explore how the greenwashing backlash could be the opportunity that your brand is looking for.| Brandingmag
For many years, growth without limitation has been the goal of every brand. Learn how reevaluating your values can help build sustainable brand value.| Brandingmag
Society looks to brands to intentionally improve this world for future generations and we, as their creatives, are in the perfect position to help.| Brandingmag
Improve your brand strategy, marketing, and experience by accessing practical and exclusive content from some of our industry's best minds.| Brandingmag
"First and foremost, the focus on brand valuation has led to the recognition that brands make up a substantial part of the intangible value of companies."| Brandingmag
"Your brand management system has to work hard for your people, not the other way around."| Brandingmag
The postmodern consumer's search for authenticity has become a challenge that companies of various industries are facing in the race for authenticity.| Brandingmag
Brand valuation services have sprung up over the past quarter-century. The question is, do they accurately assess the marketplace worth of brands?| Brandingmag
If you search for ‘marketing trends’ you will find an endless sea of articles about ‘hyper-personalization’, ‘artificial intelligence’, and ‘brand purpose’ being the key to successful marketing today. This is a problem.| Brandingmag
Rather than using the two concepts as interchangeable, it can be useful to consider whether you are trying to achieve Clarity, Simplicity, or both.| Brandingmag
Too many brand leaders make the error of thinking brand tonality doesn't apply to them until they finally decide to get strategic about it.| Brandingmag
"The impact of writing – good or bad – goes even deeper. It works at an operational level, helping make companies more or less efficient."| Brandingmag
Tone of voice promised to differentiate brands, put an end to formal writing and jargon, and usher in a new era of conversational language in business.| Brandingmag
“Are we growing the value of that relationship? Yes! Then both branding and performance are tools. Their order [in terms of time sequence] matters much less here.”| Brandingmag
The importance of personal branding is undeniable. Find out how to pick the right personal brand for yourself, and your business.| Brandingmag
"There can be a lot of emphasis around cracking the idea within a short space of time, with a low budget, but with a massive expectation of having ideas similar to Nike, Apple, or Oatly."| Brandingmag
"Researchers found that self-reflective job titles brought self-verification, psychology safety, along with a reduction in stress."| Brandingmag
Authenticity falls on a spectrum. Learn how authentic storytelling can help your brand get more miles out of its brand narrative.| Brandingmag
What do you do when the sea of sameness is sonic? Learn how AI Voice Branding is the future of branding.| Brandingmag
“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.”| Brandingmag
Let’s start with a moment that wasn’t supposed to matter. I was in Guitar Center Hollywood with a client. It was loud and slightly chaotic, as one might expect. It smelled like old tube amps and 50 shades of ambition. My client beelined to where his brand’s products were on the shelves and handed me […]| Brandingmag
Here’s what happens to the concept of manually crafting something of value (aka, authenticity) if no one cares who made it.| Brandingmag
For as long as I can remember, business-to-business (B2B) marketing communication has rested on the assumption that decision-makers are rational. We now know this assumption to be a fallacy, seemingly stemming from the notion that a procurement manager (or any other B2B professional, for that matter) replaces his or her brain as soon as they […]| Brandingmag
Why are value propositions so undervalued in B2B when they're known for establishing the legitimacy of a product, service, or entire brand?| Brandingmag
You don’t have to launch a brand to have a tone. You don’t even need a business. Or a well-paid marketing team. You just need to open your mouth. Ship a landing page. Send an email. Write a single sentence and hit publish—and boom, you’ve said something. But, wait, did it sound like you? Every […]| Brandingmag
"The extent to which brands generate more preference, loyalty, or ultimate value, is referred to as brand equity."| Brandingmag
Most people think B2B branding is completely rational, but in the end, there are emotional humans making all the decisions.| Brandingmag
I trust we can all agree now that branding doesn’t center around logos, advertising, and whatever else Mad Men conveyed to our friends and families. Branding is everything a business is and does, its reason for existing, and most important for our conversation here, the contribution it makes to society. And I don’t mean the […]| Brandingmag
Still think your personal brand is made up of LinkedIn headlines and fancy job titles? Well, think again because it's so much more than that.| Brandingmag
The real power of a brand narrative is that it gives people a place to enter your story. Learn how to create a more powerful narrative for your brand.| Brandingmag
How can you craft a brand story that resonates? Here's a hint: It involves self-scrutiny, non-marketers, evolution, and day-to-day alignment.| Brandingmag
If you were to closely follow the sports world (as I do), you’d often hear podcast and radio hosts blurt out, “According to The Athletic…”. It’s an amazing achievement, considering the publication’s organic roots and the fact that ESPN is still the titan of that industry. Yet, The Athletic owns a disproportionate amount of sourcing, […]| Brandingmag
In his 2019 book, Narrative Economics, Nobel Prize-winning economist Robert J. Shiller argues that popular stories—not just data or rational analysis—can directly shape financial markets. For example, he explores how the rise of Bitcoin wasn’t just about technology, but about the story that governments are inherently untrustworthy, and that money should be decentralized. Shiller isn’t […]| Brandingmag
With AI in full swing, consumer research is changing more than ever. But is this tech really helping us better understand people's behaviors?| Brandingmag
Linear storytelling is a traditional narrative approach where a story unfolds chronologically, guiding the audience through a clear beginning, middle, and end. It’s widely used in books, films, and traditional advertising but can face real challenges in the modern (digital) world. Linear storytelling is dying, and we’ve bloodied our knives. As our already limited attention […]| Brandingmag
The growth of media networks is one of the hottest stories in marketing, with more than 200 networks emerging in recent years in the retail space alone. The media network landscape is constantly changing, too, as niche networks proliferate and the industry incorporates different advertising formats such as livestreams. The evolution of networks offers advertisers […]| Brandingmag
If you want your brand to stand out, then put down your industry report and grab your detective hat instead.| Brandingmag
“The fast-moving changes that are going on globally, at the moment, emphasize the urgency to reposition and rebrand.”| Brandingmag
Find out how getting back in touch with your customers can build a more efficient brand.| Brandingmag
What’s better, a commercially-oriented sponsorship that you can track or focusing on activities that build your brand’s community relations?| Brandingmag
This is the tenth installment in a series that unpacks the decision-making factors behind shopper and consumer behavior. A series that focuses on the four drivers of behavior and five barriers that hinder decision making—all factors based on a wealth of knowledge from the worlds of psychology and behavioral science. Together, these foundational WHYs provide […]| Brandingmag
If you want to build a brand voice that is trusted, authentic, and inspiring, be a thought leader—not an influencer.| Brandingmag
If you want to build a "real brand" that's considered authentic, trustworthy, and successful, then these are the steps to take.| Brandingmag
What is AI’s role in the customer service sector? Does automation alone work, or should AI be combined with human emotions?| Brandingmag
“Train employees well enough so they can leave, but treat them well enough so they don’t want to."| Brandingmag
Brandingmag | Did Apple's "Think Different" campaign help Apple grow to become one of the biggest tech companies in the world?| Brandingmag
"Employee attitudes to and perceptions of an organization are just as influential as those of its customers and its external stakeholders."| Brandingmag
Explore a new approach to branding that embraces mortality, moving away from “human” branding and making space for the next great idea.| Brandingmag
Sonic designer Phoebe Ohayon discusses her approach to creating custom neural brand voices.| Brandingmag
"The researcher Wendy Wood has found that fully 43% of our behavior is habitual, made up of repetitive actions that occur regularly and outside our awareness."| Brandingmag
See if your brand activations are really taking into account the underlying social factors affecting your consumers' purchasing behavior and decision-making.| Brandingmag
To be a successful thought leader, you must learn how to turn an opinion into actionable insights for your audience, and then write about it.| Brandingmag
Brand marketers must challenge their assumptions about what brand really is, and the additional value it can create when viewed through a more commercial lens.| Brandingmag
For employer branding to be taken seriously, you must speak the languages of talent acquisition, marketing, communications, human resources, and leadership.| Brandingmag
Unlocking brand impact requires that you combine these two seemingly disparate disciplines to produce communications that are both emotional and practical.| Brandingmag
Why aren’t you leveraging language, tone, and messaging when they (ironically) color your brand more distinctly than your typical creative elements do?| Brandingmag
How do you build a personal brand that is both true to yourself and resonates with your audience? You use Carl Rogers' theory of self to build a roadmap.| Brandingmag
If you're not providing Gen Z with owned sonic assets for your brand, then you're missing out on one of the most collaborative experiences on social media.| Brandingmag
EVPs are meant to make it easy for candidates to choose their next employer, but without depth and differentiation, an EVP does its brand more harm than good.| Brandingmag
The cost of an employer brand can be measured in lost time, lost money, lost trust, and lost opportunities–all things your company can’t afford to pay.| Brandingmag
Data shows that employees not only know what a brand's purpose is, but they're paying more attention to how the brand delivers on that promise—especially in ESG.| Brandingmag
Most brand leaders feel they have to choose between alignment and authenticity, but turns out there's a content strategy that allows your marketing to do both.| Brandingmag
Was Apple’s “Think Different” campaign as successful as brand marketers lead us to believe? In-depth analysis suggests it wasn’t even close.| Brandingmag
For decades, marketers have touted Apple's 1997 commercial as the epitome of effective brand advertising, but do the financial results prove otherwise?| Brandingmag
Inside the creative industry, award-winning work feels like the pinnacle of advertising success. But what about our target market? Do our customers even care?| Brandingmag
Companies continue to jump into rebranding projects without considering whether doubling down on their current brand would have been better for the business.| Brandingmag
While people debate whether brand advertising works or not, many misconceptions around what brand and advertising are (and how they relate to sales) remain.| Brandingmag
Brand campaigns are a byproduct of practical efficiencies, modern competition, and business culture. And this battle goes back much further than people think.| Brandingmag
Today's most successful CMOs challenge long-standing internal perspectives and cultivate more desirable brand experiences rooted in consumer insight.| Brandingmag
The term 'brand campaign' is thrown around all the time, but when asked, most marketers had no idea how to describe what it was—or why that even mattered.| Brandingmag
In today's business landscape, brands have become key drivers of financial success. And for board members of large organizations, understanding this is crucial.| Brandingmag
Explore the world of cool brands with former Ozzy Osborne bassist and current entertainment marketing overlord at Liquid Death, Rob Blasko.| Brandingmag
