The Fulcrum continues to grow, thanks to a redesign of their website that improves technical SEO and an editorial focus on establishing itself as an authority on a key trending topic in U.S. politics. Just a few months after we shared how this publisher is following a digital media playbook for growth, we collaborated with their team to launch a redesign on July 1, 2024 and made a concerted effort on a “Project 2025” content series. In the four weeks since, they’ve seen remarkable growt...