Your brand should bring to mind the most distinct and memorable things about your business, product, or service. For example, imagine you have developed a new line of popsicles. If you describe your popsicles as delicious, it’s not going to be very memorable. Most likely, all the frozen treats out there are delicious (at least to someone!). But maybe there’s a unique way they taste or some other distinct feature you want to remind people of. For example, your popsicles might be unusually ...
