More than Logo Design | Build your Brand | Branding Compass
Branding Compass helps small businesses and startups build a brand. Discover the right words and visuals to attract customers.| Branding Compass
Branding Compass helps small businesses and startups build a brand. Discover the right words and visuals to attract customers.| Branding Compass
Branding Compass will help you find the best colors, fonts and brand voice. These assets can be easily used in Canva, as well as other creative tools. What is a brand kit? A brand kit is a set of guidelines and files that will help you maintain your brand standards. Is a brand kit the… Continue reading »| Branding Compass
It can feel good to know that you have a large target market, but it's much easier to define your brand position and market yourself if you have a focus.| Branding Compass
Your ideal customer or client is a person who is eager and ready to buy from you right now. This blog will help your ideal client profiles.| Branding Compass
How do you find your ideal client? Answering these 5 questions will help you get started in finding your ideal client.| Branding Compass
What is an ideal customer profile vs buyer persona? And what is an avatar? Read on to learn about how these terms are different.| Branding Compass
You are more likely to successfully attract customers when you develop a clear and specific profile of your customer base.| Branding Compass
Your Ideal Client Profile should include the common pains they are trying to avoid and the gains they are trying to acquire from you.| Branding Compass
Learn how to conduct ideal client research so you know how to attract your best customers and guide your marketing strategy.| Branding Compass
The ultimate guide on how to find your ideal client and build customer profiles so you can improve your brand reach.| Branding Compass
Learn about 6 reasons why branding matters for small businesses, not just large corporations, and how to quickly establish a strong brand.| Branding Compass
Can you use AI for branding your small business? Learn about how best to use AI tools, and what AI can't help with.| Branding Compass
Read this brand voice guide to learn all about what a brand voice is and how to develop a brand voice that attracts the right customers.| Branding Compass
Learn about how to use the psychology of branding to attract the right customers and leave an impact with your brand.| Branding Compass
Here is a branding checklist of 10 critical items to start thinking about for your brand when you launch your new business.| Branding Compass
Do new businesses need branding right away? Yes! Read on to learn why, and how new businesses can build a brand without a big investment.| Branding Compass
Starting a new business takes courage, but you can start today! Read about how to start your solopreneur brand the right way, and right now.| Branding Compass
Deciding whether to create a personal brand vs. business brand on social media is an important decision. Read about which one is best!| Branding Compass
Here's everything your small biz website needs. 75% of people judge a company’s credibility based on its website, so it's important.| Branding Compass
Emily Brackett, Founder of Branding Compass, put together a quick video (1 minute) compiling the top three issues in small business websites.| Branding Compass
Good branding creates credibility for your business. Branding may be the missing link to promoting yourself more effectively.| Branding Compass
You may be considering using your name for your business. Remember to think about your long-term goals when you make this critical decision.| Branding Compass
When you pick a stock theme or pre-designed template for your website you could be making a big mistake in terms of your company’s branding.| Branding Compass
If you don’t have the time or the money to hire a designer, here are a few tips for working with fonts so your materials look professional.| Branding Compass
Creating a more valuable brand for your business involves looking inward and outward. Your brand should reflect your capabilities.| Branding Compass
Consistent branding is great advice. But why is brand consistency important for a new business in particular? Read to find out!| Branding Compass
As you build your brand identity, it is critical that you create a cohesive system across media. From your logo design to your web design to your printed sales and marketing materials, etc. Here are 4 smaller items that when done right, can have a big impact. 1-Social media backgrounds or cover images With Facebook, LinkedIn, and Twitter, you can use a custom background image to adjust the colors on your profile page. The amount of background showing depends on the viewer's screen size, so ke...| Branding Compass
There’s more to naming your business than a catchy name, here are the key things to think about when picking a name.| Branding Compass
Business cards are still an important marketing tool for small businesses and entrepreneurs. Sure, the world has changed, but many people like to have something tangible to hold onto when they’re introduced to someone new, and personal and local connections are often the easiest way to get a business started. When you launch your business, there are a lot of details to juggle, and a budget that can only stretch so far. But when you neglect your calling card, you are showing others that y...| Branding Compass
In a world where trends come and go faster than you can say "Branding Compass," it's more important than ever to maintain a timeless branding strategy that keeps your business relevant and engaging. Updating your branding can be essential to staying competitive and building customer loyalty. Understanding the importance of timeless branding and how you can update your branding without losing the essence of what makes your brand unique is essential. There are many benefits of a consistent bran...| Branding Compass
It’s helpful to think about building your brand in four steps. This will have you ready to take on your target market with cohesive branding.| Branding Compass
Congratulations, you’re finally getting your small business launched! A question many entrepreneurs and new business owners have is: When should I invest in branding? Is it too early? Will I look unprofessional, and lose potential sales or investors by waiting? The answer, like so many things in life, is it depends. Different types of businesses can develop their branding on different timelines. Some businesses need complete branding in place before launching, while other types of businesse...| Branding Compass
A key consideration as you create your brand is your brand perception. An investment in branding will have a financial return.| Branding Compass
As the owner of multiple businesses, you must decide if they all run under one brand or if each business needs its distinct brand.| Branding Compass
Creating consistent branding can be a challenge. Luckily there is Canva, a graphics tool, that makes creating consistent branding easy.| Branding Compass
Avatar A name created for your Ideal Client. Brand The entire tangible and intangible experience of your product or company is condensed into something recognizable. Read more about the Definition of Brand and Branding and 13 Definitions of Brand and Branding. Branding Actively creating a unified story and visuals to represent your product or service. Brand strategy A plan for how a company will develop its brand in a holistic way by clarifying positioning, differentiators, ideal clients, b...| Branding Compass
Branding Compass can help. Get recommendations on at least five Google Fonts that would be ideal for your branding and marketing.| Branding Compass
Branding Compass can make recommendations on the best corporate fonts for your brand based on what you tell us about your business.| Branding Compass
“Primary Brand Colors” are the key colors that help make up your brand identity. These can also be called your corporate colors.| Branding Compass
Clearly explaining what you're selling and why it's beneficial is at the heart of marketing your business. Once you know what's most important to your buyers, you can ensure that message is included in your website headlines, your introduction or elevator pitch, and your other marketing materials. When you create one succinct way of describing this, it's called a Unique Value Proposition. How to write a Unique Value Proposition Think of your UVP as a summary of what's most important about y...| Branding Compass
Branding Compass helps you define your Value Proposition to set your business apart from the competition and explain why you’re the solution.| Branding Compass
The most successful brands have the most recognizable visuals and messaging. They achieved this through consistent branding.| Branding Compass
Until you can answer these ten questions, you’re not ready to build your brand. Focus on your business and how it’s better than anything else.| Branding Compass
Creating a successful brand that is an asset for your business should reflect your inner vision and be attractive to prospective buyers. It would help to consider internal and external factors as you create your brand. This might remind you of how you might pick out what to wear to an important event. Imagine you’re getting ready to go to a wedding, a job interview, or a promising first date. You want to find an outfit that shows off your style and fits you well, and you also want somethi...| Branding Compass
A strong brand reflects the unique qualities of your business. The most successful brands work from an internal and external point of view.| Branding Compass
You should be clear about your vision for your brand first and then turn that into brand assets for your a website.| Branding Compass
Your website is one of the most crucial brand assets for your business. Whether you have an e-commerce site or if your website is only for information purposes, it’s still critical to your brand.| Branding Compass
If you are a solopreneur, consultant, coach, or freelancer, your headshot may be your personal brand's most important visual asset.| Branding Compass
Many people talk about branding and marketing like they are the same thing. Branding and marketing are related, but they are distinct.| Branding Compass
People use the words ‘brand’ to mean so many different things. Here are four ways the word is used and a definition for branding.| Branding Compass
Marketing can have a more direct effect on your business, but if you invest in your brand first, you’ll save time and money on your marketing.| Branding Compass
High-quality, eye-catching photography for your brand creates critical first impressions. You’ll want to think about how to customize them.| Branding Compass
Photography is undoubtedly the most common form of a Brand image, but there are many other options you might try.| Branding Compass
Whether you are taking your photos or selecting pre-made stock photos, the quality of your images will quickly reflect the quality of your brand.| Branding Compass
If you need help creating your Unique Value Proposition Branding Compass makes it easy. Let's see how we can turn it into a website copy.| Branding Compass
We’ve put together a list of a few places where you can find free or low-cost images for your brand to get you started.| Branding Compass
Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room’. But the perception that branding is something out of your control leads many small business owners astray. Hear what Emily Brackett, founder of Branding Compass, says about this quote. Video transcript There are many ways to define the word brand. Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say ab...| Branding Compass
Words are essential to your marketing. Branding Compass helps your words make your product more understandable and appealing.| Branding Compass
While visual elements are an essential part of your brand, the words that you use are more critical to get right.| Branding Compass
An important part of your brand is reviewing your competition. To be successful it is essential to know what your competitors are doing.| Branding Compass
The Branding Compass workbook listens to your answers to make personalized recommendations that will be ideal for your business.| Branding Compass
Your brand should bring to mind the most distinct and memorable things about your business, product, or service. For example, imagine you have developed a new line of popsicles. If you describe your popsicles as delicious, it’s not going to be very memorable. Most likely, all the frozen treats out there are delicious (at least to someone!). But maybe there’s a unique way they taste or some other distinct feature you want to remind people of. For example, your popsicles might be unusually ...| Branding Compass
Personal Voice and Corporate Voice. Why both are important and how to get the most out of both voices to help your branding and marketing| Branding Compass
Branding Compass will help you find the best words and the right tone to use when writing, speaking, and building your brand image.| Branding Compass
A brand’s voice plays a large role in how your audience perceives and engages with your brand. A brand’s voice should be a reflection of its personality| Branding Compass
Here are five ways you can develop your brand voice to help make it distinctive and to better attract customers and clients.| Branding Compass
If you have a new business that needs branding, you may be reviewing online options for developing your logo and other elements of your brand. Two online services to consider are Tailor Brands and Branding Compass. Let's look at how the two compare and which will be better, based on your skills and needs. Tailor Brands What is Tailor Brands? Tailor Brands is an online logo maker. It uses AI (Artificial Intelligence) to help guide you through the process of creating a logo. What does Tailor Br...| Branding Compass
To build a quality branded website everything should be customized: colors, fonts, images, and the copy to match your brand identity.| Branding Compass
Create a Weebly website and use it's custom design options to build a great-looking site with strong branding components.| Branding Compass
We are excited to announce big upgrades to the Branding Compass platform! Better UI: We've improved the user interface making the workbook easier to complete, even on your phone. Faster: You can get initial recommendations on fonts, colors, and visuals in as little as ten minutes. Better picture of your ideal client: Easily create a highly visual Ideal Customer Profile. More advice on messaging: Learn more about the best words to use in your marketing. Get Visual Recommendations Faster Get yo...| Branding Compass
Wix is a website builder that uses pre-built designs. These pre-build options may not be the best option for a new business website.| Branding Compass
Branding and marketing are related but distinct processes. Good branding supports effective marketing and strong branding makes your marketing easier, but branding is not enough to grow your business.| Branding Compass
How to design the best e-newsletter template As a small business owner, you want to know how to create a newsletter that reflects your visual identity. Watch this video to understand why you should be using consistent fonts and colors in your emails. Wondering how to make a branded newsletter in Mailchimp?Read a detailed description of how to choose the right template and then use the colors, fonts and visuals that match your brand identity. Video Highlights & Transcription: Watch the video o...| Branding Compass
Knowing your brand, and how to use the Mailchimp editor will help you create on-brand emails and e-newsletters.| Branding Compass
Looking for the best Squarespace web design? Read our step-by-step guide to using the templates and creating a great website for your brand.| Branding Compass
Defining your brand look and choosing the right design and logo style is essential to communicate who you are to potential customers. What's right for you?| Branding Compass
If you’re looking to embrace minimalist logo design, think about extending the style to your site, social media and other marketing.| Branding Compass
Vintage logo design works well for brands that want to feature traits like service or high quality materials. Learn about vintage design style.| Branding Compass
Modern logo design is the most requested style by our customers. Learn about characteristics that make up modern design and how to apply them to your brand| Branding Compass
With a combination of online marketing tools and easy to follow branding guidelines, effective AND affordable branding for your small business is possible. Read 5 tips to get started.| Branding Compass
We analyzed the logos and names of the most valuable brands, according to the BrandZ report. Read more insights to put into practice for your brand today.| Branding Compass
Color is a key part of visual identity but choosing brand colors can be tricky. Learn the 5 mistakes to avoid to determine the best colors for your brand.| Branding Compass
Visual identity plays an impactful role in branding. Understand how many colors a brand should have to maximize your impact and improve your marketing.| Branding Compass
Color is a critical component of creating your brand identity. Read about color psychology, color choice and what to consider for your logo and branding.| Branding Compass
The color black is used for luxury, atheletic and rebellious brands and logos. Understand the color theory of black to learn if its right for you.| Branding Compass
Understand the color theory of purple to find out the associations with the color and the psychology of purple. It could be a great way to stand out.| Branding Compass
Blue is a commonly used color in branding and marketing. Understand the color theory of blue and the different associations to make the right choice.| Branding Compass
Color theory of green suggests nature, the environment, luxury and finance. Find out how to make green work for your branding and marketing.| Branding Compass
Yellow logos can be perceived as cheerful, warm or rugged. Understand the color theory of yellow and how to use it successfully in marketing.| Branding Compass
Understand the color theory of orange. For the right product or company, it just might be the right color to make your brand stand out.| Branding Compass
The color theory of pink is tightly connected to female brands and products. But it might be a unique way to make your brand stand out!| Branding Compass
Branding expert on color theory for red as a branding and marketing color. View red logo examples and understand cultural and psychology associations.| Branding Compass
The new feature provides wordmark logos rooted in brand insights and designed to attract a business’ ideal customer. PORTLAND, ME — Branding Compass, a web-based app that helps small businesses and startups with their branding, is now offering professionally designed wordmark logos for as little as $249. While many online logo design companies have little understanding of a customer’s business or brand, Branding Compass’ logo design service includes a robust and comprehensive brand di...| Branding Compass
Many businesses would be better served investing in a simple text-only or wordmark logo, rather than having a logo with a graphic icon. Learn more about wordmark logos.| Branding Compass
A two-step approach to test your logo or see if your branding is effective.| Branding Compass
Online logo design websites allow you to make your own logo. Learn how to use these tools to create a high-quality logo that will represent your brand.| Branding Compass
Fiverr's logo design service is cheap and fast, but understanding how it works will help you get the best logo design from their freelance sellers.| Branding Compass
We're excited to announce that we've completed a series of upgrades to Branding Compass. Now your personalized branding report is easier to use and more helpful for you as you develop your brand and create marketing materials. Here are the highlights of what's new. 1. Immediate results! No waiting; your personalized branding report will now be ready to download as soon as the online workbook is complete. That means virtually instantaneous recommendations within a custom 10-20 page report for ...| Branding Compass
Branding Compass joins tools like SquareSpace and MailChimp in giving small businesses more control of their marketing PORTLAND, ME (May 13, 2019) — Branding Compass, a web-based branding app for small businesses, has announced the launch of their fully-automated branding process. By guiding users through an insightful and self-reflective discovery process, Branding Compass instantly provides an auto-generated Unique Value Proposition and a 15+ page report that includes a Brand Alignment ch...| Branding Compass
Branding Compass autogenerates a Unique Value Proposition for you. Try it out have your UVP ready in less than hour—it's easy!| Branding Compass
