Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room’. But the perception that branding is something out of your control leads many small business owners astray. Hear what Emily Brackett, founder of Branding Compass, says about this quote. Video transcript There are many ways to define the word brand. Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say ab...
