Clearly explaining what you're selling and why it's beneficial is at the heart of marketing your business. Once you know what's most important to your buyers, you can ensure that message is included in your website headlines, your introduction or elevator pitch, and your other marketing materials. When you create one succinct way of describing this, it's called a Unique Value Proposition. How to write a Unique Value Proposition Think of your UVP as a summary of what's most important about y...
