Avatar A name created for your Ideal Client. Brand The entire tangible and intangible experience of your product or company is condensed into something recognizable. Read more about the Definition of Brand and Branding and 13 Definitions of Brand and Branding. Branding Actively creating a unified story and visuals to represent your product or service. Brand strategy A plan for how a company will develop its brand in a holistic way by clarifying positioning, differentiators, ideal clients, b...
