Pay-per-click advertising, also known as PPC or Google Adwords, can be an effective way to draw prospects to your site. People are there looking for the exact product or service you sell! Many small business owners make the mistake of thinking they can turn on this type of paid advertising and they will have new customers instantly. In addition to setting up the ads themselves, a ton of foundational work […] The post 16 Overlooked Steps that Can Make or Break your PPC Campaign appeared firs...
