Even the best branding work doesn’t always launch, but that doesn’t mean it lacks value. See how our work on the EMSTAR initiative shows the lasting impact of smart strategy and creative problem-solving.| Visible Logic
Get insights and expert tips on logos, branding, web design and marketing from Visible Logic, an award-winning Portland Maine based branding firm.| Visible Logic
Visible Logic has been honored with four awards in the 25th annual GDUSA Digital Design Awards, placing us among the top 10% of over 3,000 entries in this prestigious competition. The GDUSA Digital Design Awards recognize the power of design to enhance online and interactive experiences across websites, social media, email marketing, digital ads, publications, video, and more. Our work for UNAR Labs, Maine Technology Institute (MTI), and Aspen Systems showcases our ability to transform comp...| Visible Logic
After trying many platforms, we've decided that WordPress is the best choice for client web sites. Here are the top 5 reasons why they love it, and so do we.| Visible Logic
Stop losing prospects to confusing jargon. Learn how clear, benefit-focused messaging turns browsers into buyers for B2B brands.| Visible Logic
Category: Positioning and Messaging| Visible Logic
Category: Business| Visible Logic
Discover 10 features software company websites need to convert visitors into customers.| Visible Logic
When you're in a tech or highly specialized business, your Unique Value Proposition (UVP) or Unique Sales Proposition (USP) needs special adjustments.| Visible Logic
Visible Logic has earned the prestigious Award of Excellence at the 31st Annual Communicator Awards. This award, presented by the Academy of Interactive & Visual Arts (AIVA), represents the highest honor in one of the most competitive programs celebrating the best work in marketing and communications. The post Visible Logic Wins Award of Excellence at 31st Annual Communicator Awards appeared first on Visible Logic.| Visible Logic
Discover how integrating branding, content, and SEO can create a compounding effect for your B2B brand—turning every marketing effort into long-term growth.| Visible Logic
Learn how to create digital letterhead templates that reinforce your brand identity across every document. Explore tools, tips, and when to work with a design professional.| Visible Logic
When your brand colors appear inconsistently across different media, it creates subtle confusion for your audience. For businesses with complex products or services, the last thing you want is to add cognitive friction through inconsistent visuals. Every element of communication should be precise and intentional—including your colors. Consistent color use is a fundamental part of that clarity. The post CMYK, RGB, PMS: Color Systems Defined appeared first on Visible Logic.| Visible Logic
What is the best shape for a logo? Is it OK to have multiple versions of your logo? How to balance consistency with necessary variations.| Visible Logic
Typography mistakes can undermine your brand's credibility. Learn how to properly use dashes, quotation marks, and other punctuation to enhance professionalism and elevate your business communications.| Visible Logic
Discover how integrated design and messaging can transform your brand communication, and how Visible Logic can help.| Visible Logic
Are blogs still a thing? Discover why blogs remain crucial for B2B success and how to make your blog work for your business.| Visible Logic
Discover why DIY content writing and AI tools might be hurting your brand and when to invest in professional content writing services.| Visible Logic
This commemorative anniversary book design captures Maine Technology Institute's 25-year legacy of empowering innovation across Maine. The publication artfully weaves impactful testimonials, and data visualization into a cohesive narrative celebrating $372M+ in deployed funds and 4,000+ supported projects.| Visible Logic
Aspen Systems provides specialized Enterprise Resource Planning (ERP) software for food processors and distributors through their flagship platform, Canopy. They approached Visible Logic to modernize their website and better communicate their unique value proposition to potential clients. Read on to learn how our team transformed Aspen’s online presence. The challenge: outdated design and unclear messaging In the competitive ERP software market, standing out requires more than just great fe...| Visible Logic
Discover why content marketing for tech companies is essential to growth. Learn how to leverage technical expertise to drive qualified leads and support complex sales cycles.| Visible Logic
Explore how the Visible Logic team is celebrating gratitude this season, from cherished traditions to workplace appreciation in this heartfelt collection of personal reflections.| Visible Logic
Visible Logic wins 2024 Silver Davey Award for exceptional copywriting on EB Innovations' medical device website featuring AIR infant resuscitation technology. The post Visible Logic Wins a Davey Award for Our Work with EB Innovations appeared first on Visible Logic.| Visible Logic
Discover how business blogging drives real-world growth beyond SEO. Learn how content marketing builds authority and increases revenue.| Visible Logic
Discover the pros and cons of DIY graphic design for small businesses. Learn when to DIY and when to hire pros to boost your brand's impact| Visible Logic
How can your create a tech startup pitch that stands out to investors? Follow these three strategies and partner with Visible Logic.| Visible Logic
Celebrating 23 years of Visible Logic, a B2B branding agency known for creativity, innovation, and stunning design.| Visible Logic
In a digital-first business landscape, your online presence is often the first impression potential clients have of your company. For B2B small businesses, one crucial element that’s frequently overlooked is the importance of professional headshots. Let’s explore why investing in high-quality, uniform headshots for your team is not just a nice-to-have, but a necessity for success. Putting a face to your brand with headshots When potential clients visit your website, […]| Visible Logic
Category: B2B Marketing| Visible Logic
Discover why website hosting speed matters, and learn key factors and actionable steps to boost site performance and user experience.| Visible Logic
Many organizations need to consider outsourcing all or some of their content marketing needs. 6 tips for working with a content marketing agency.| Visible Logic
As part of our comprehensive rebrand for the Gorham Savings Bank Maine Marathon, Visible Logic designed and deployed an email campaign that recently won a 2024 GDUSA Digital Design Award.| Visible Logic
It's a chicken or the egg conundrum. Is it best to start your web design project with content or design? The best answer: both. The post Which Comes First: Website Content or Design? appeared first on Visible Logic.| Visible Logic
Learn what is the best call to action for every step of the marketing funnel, and why calls to action are so important for B2B businesses.| Visible Logic
Most startups have one goal on their mind – growth. And a great way to grow your potential customer base is to drive more people to your website. That’s where SEO comes in. Read on to learn 7 SEO tips for software startups. The post 7 SEO Tips for Software Startups appeared first on Visible Logic.| Visible Logic
Read about our Maine nonprofit branding and marketing projects that have helped nonprofits leave an impact on Maine and the world.| Visible Logic
How important is SEO for your website? Read about when you should invest more in SEO, and when advanced SEO strategies are a waste of time.| Visible Logic
Is branding or SEO more important? Read about how SEO and branding can actually work together to give you better results.| Visible Logic
Maine Technology Institute (MTI) is a state-funded, public-private partnership that gives funding to Maine entrepreneurs that are developing innovative businesses, products, and services. As a critical part of funding innovative business in Maine, MTI partners with entrepreneurs, publicly-traded companies, nonprofits, government organizations, trade groups, venture capital firms, and more. This mix of audiences presents some branding and marketing challenges. Read on to learn more about how w...| Visible Logic
There are many different ways to approach SEO. At Visible Logic, we believe in a targeted, sustainable approach. Read more to find out how!| Visible Logic
As a Maine-based firm, we're proud to help Maine startups grow with effective branding and marketing. Read more to see our recent projects!| Visible Logic
The navigation on your web site must be easy to use and intuitive. Read on to learn about website navigation best practices.| Visible Logic
Visible Logic has recently launched a redesigned website for ScanPower, and we’re happy to report that the new website was selected for a Gold AVA Digital Award in the category of B2B website. ScanPower is a SaaS company that provides software that helps Amazon sellers simplify and scale their business. The post ScanPower website redesign wins award appeared first on Visible Logic.| Visible Logic
What's important about brand consistency? Consistency is what exponentially increases the effectiveness of your brand. Read to learn more!| Visible Logic
The B2B logo design process begins long before we start designing a logo. Read about how we design logos for B2B brands.| Visible Logic
Branding, marketing, and website audits can make the difference between a successful or frustrating project. Read about why we do an audit!| Visible Logic
Learn about how Visible Logic helped a Texas roofer overcome the challenge of rebranding after acquisition and become a local trusted brand.| Visible Logic
Read about how we helped SimKit launch and make those first crucial sales!| Visible Logic
Design, writing, functionality and SEO are all part of your website. Your goals will determine the best person or team create your website.| Visible Logic
The Association for Consulting Expertise (ACE) is a Portland-based organization that helps consultants, coaches, and other solo professionals develop their skills and network to expand their reach. ACE was experiencing declining membership and needed an event marketing strategy to reach new memberships and renew interest in the organization. Visible Logic helped ACE strengthen their messaging about membership benefits as well as setting them up with training and resources to continue […...| Visible Logic
Poor performing PPC conversions may really be bad follow through. To get someone to convert from a PPC ad, think about their entire journey.| Visible Logic
A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […] The post What is brand positioning? appeared first on Visible Logic.| Visible Logic
Year after year, email outperforms every other marketing strategy. According to 2021 data, email drives an ROI of $36 for every dollar spent, higher than any other channel. Yet too many people think it’s no longer relevant and switch to other channels that are more expensive or just don’t get results. We have been preaching about our email approach and how it relates to marketing for years and continue seeing […] The post Our Approach to Email Marketing appeared first on Visible Logic.| Visible Logic
You probably thought what your website budget is, but don't overlook that there are continuing costs to keep your site up and running.| Visible Logic
Our approach to rebranding uses the following tools and strategies to clarify where you are and where you want to go.| Visible Logic
There are many ways to improve your brand, from minor design enhancements to completely rebranding. Rebranding inspiration Take a look at some of our favorite before-and-afters from rebranding projects where we helped clients: refresh, redesign, and rebrand. Get some inspiration from seeing projects for software, manufacturing companies, consulting firms, trade associations, events and government agencies. Refresh your brand: Keep what’s working and make it better There are many benefits to...| Visible Logic
The video below has been widely shared on LinkedIn and is a great animation showing how different web browsers have dominated over time. Understanding how users access your site has a lot of value. If you know which browsers they are using and what type of devices they view your site, you can ensure your site looks the best and is working correctly for most of your users. Not all […] The post What Web Browsers (and Devices) Are Your Website Viewers Using? appeared first on Visible Logic.| Visible Logic
WordPress visual page builders have been around for a long time. They were introduced because of the limitations of older versions of the WordPress editor. Since WordPress was initially created as a blogging platform, the Classic Editor in WordPress was built for basic content like text and images. This limited the types of layouts someone could easily create unless they knew HTML. What are WordPress visual editors? Visual editors or […] The post WordPress page builders and visual editors: ...| Visible Logic
Goodwill Northern New England is a 501(c)(3) nonprofit that not only has stores with great deals and places to donate used goods but helps people achieve their life and work goals. This includes programs to help people find a job, home, care, or training they need. Headquartered in Gorham, Maine, Goodwill NNE has a large service area comprised of Maine, New Hampshire, and Vermont. Visible Logic started with an audit […] The post Non-Profit Website Redesign: Goodwill Northern New England app...| Visible Logic
Google Ads is an essential tool for any online business that wants to grow sales or increase brand awareness. Creating an account is free and allows you to reach new customers across all Google web services, including Google search and YouTube. You’ll need a Google Ads account if you want to run pay-per-click or other types of Google Ads to market your business. To allow your marketing agency to run […] The post Google Ads Account Creation and Access appeared first on Visible Logic.| Visible Logic
Winner: 2022 American Digital Design Award Visible Logic is excited to announce the redesigned Branding Compass website was a winner in the 22nd Annual GDUSA Digital Design Awards. Graphic Design USA presents this industry award annually, formerly known as a ‘Web Design’ award. This year’s award was expanded to include online experiences like social media, email marketing, and more. The site was selected from over 2,400 other applicants, a record-breaking […] The post Branding Compass...| Visible Logic
Google Analytics can provide valuable information about who visits your website, where they go, and how they got there. Creating an account is free and can give you insights into who is viewing and interacting with your site. To use Google Analytics, you’ll need a Google account. This can be a Gmail address or sign into your Google account with another email using these steps. You’ll need to have a […] The post Google Analytics Account Creation and Access appeared first on Visible Logic.| Visible Logic
These are unusual times. In my lifetime, we have never felt so much communal uncertainty. Every day each of us is forced to evaluate potential risky situations and try to make the best decision for ourselves. Should I attend an in-person event?Should I wear a mask?Should I make plans to travel?Will prices continue to rise with inflation? Are we headed for a recession?Is the pandemic over or not? Many routine things […] The post Marketing In Uncertain Times appeared first on Visible Logic.| Visible Logic
Before After Visible Logic recently launched a redesigned website for Raising Readers. Raising Readers is a non-profit working to improve literacy in Maine by distributing high-quality books to every child in Maine, starting at birth through age 5 at well-child visits. Pediatricians and literacy experts choose the books to be age-appropriate and high-quality. Many feature authors and illustrators with connections to Maine. Raising Readers touches every child in Maine and […] The post Redesi...| Visible Logic
Rebranding a business or organization is a challenging and exhilarating process. It’s exciting to shed an old brand that no longer fits and replace it with an upgraded or new brand. Most rebranding efforts involve a small group of team members. Here’s how to share the news with internal and external audiences so that the launch of the new brand is a success. Open communication leads to a more successful […] The post How to Successfully Communicate and Launch Your Rebrand appeared first ...| Visible Logic
Have you been burned by a website project? Wrapped up a project to find it wasn't what you expected? It's difficult for business owners to know how to select the best team or person to create their website. Understanding what you need and the types of services available will help you make the best selection for your business. The post How to Hire the Right Person to Build the Website You Need appeared first on Visible Logic.| Visible Logic
Websites come in all sizes. The right site for your business is the one that fits your goals. From extra-small to extra-large, websites come in all shapes and sizes. The size, complexity, and cost of a website can be determined by how many pages you have, the functionality, and whether you are using a pre-made theme or designing something from scratch. What’s important is that you see ROI (Return on […] The post What Website Size Fits Your Business Needs — XS, S, M, L, or XL? appeared f...| Visible Logic
Website menus can make it easy (or hard) for people to find what they are looking for on your site. If they can’t find what they came for, they may bounce to a competitor instead. To create the best experience for your visitors, make sure they can navigate your site in a way that makes sense. Your menus should be thoughtful and standardized. A good menu starts with a sitemap […] The post Website Menus: Navigating Your Site in an Expected Way appeared first on Visible Logic.| Visible Logic
Who you choose to create your website is one of the most confusing yet essential purchases you’ll need to make as a business owner.| Visible Logic
Hear why Emily Brackett, President of Visible Logic, thinks Jeff Bezos has it all wrong. Then commit to developing your brand in a way that puts you in control. Video transcript There are many ways to define the word brand. Jeff Bezos, the founder of Amazon, has a famous quote where he said, ‘Your brand is what people say about you when you are not in the room.’ And you […] The post Why Jeff Bezos is Wrong about Branding appeared first on Visible Logic.| Visible Logic
A challenge nearly every business suffers from is not enough sales and poor performing marketing activities. Companies that master their marketing and sales have the momentum to increase revenues, profits, new product development, and expand their team. Many problems that business owners think of as marketing problems are signs that you have a branding problem. If you haven’t clarified your market position, making your differentiators clear to your prospects isn’t […] The post Marketing...| Visible Logic
Your website is critical to your business, and you should be careful who you allow to access the administrative back end of your site. You may have employees or outside vendors who contribute articles, make updates or maintain your site’s themes and plugins. One of the benefits of WordPress is that you can easily set up new users and give them the specific access they need (and nothing more). The […] The post Who should have access to your website? appeared first on Visible Logic.| Visible Logic
Every website combines design, content, and technology to bring it to life. The difference between a successful website and an ineffective site is usually because one or more of these factors has not been adequately considered. Design The design of a website refers to what it looks like. The colors that are used, the typography, the style and size of the images, what the navigation looks like, and how the […] The post Avoid Disappointment: Design, Development, and Content Will Make Your Web...| Visible Logic
When people come to us, they often wonder if they should rebrand. Maybe they need to refresh their current brand? Or is that all a mistake and they should remain with their existing brand? Some of this is just semantics, but some of it is an important strategy. Why you should remain consistent with your brand There is good reason to be wary of changing your brand too frequently. Consistency […] The post Rebrand, Refresh or Remain Steady appeared first on Visible Logic.| Visible Logic
A contact form on your website is so basic that you may not even give it much thought. But they are often a critical piece of your website functionality. Your contact form may be the first interaction you have with a prospect. So they should look good and work flawlessly—ensuring you receive every submission. Why do I need a form? Why can’t I just have an email link? You could […] The post The Best Contact Form For Your WordPress Website appeared first on Visible Logic.| Visible Logic
Whenever you have a website, you need web hosting. Sometimes hosting is bundled with your web software (e.g., Wix, Squarespace, Shopify), but you’ll need to find a company to host your site if you’re using WordPress. What is website hosting? Your web host holds the files for your website, like your graphics, the database, the software, etc. These are large computer systems, and you want them to run reliably for […] The post What’s the Difference Between Good and Bad Hosting? appeared ...| Visible Logic
Every business needs a website, but pricing for websites can be confusing. We decided to pull back the curtain to help you understand how we estimate the costs of designing and building a website. How much does it cost to create a website? Here are the factors that affect the cost of a website: the design writing and creating other content functionality of the site how it needs to support […] The post How Much Does a Website Cost? Try Our Free Website Cost Estimator Tool appeared first on V...| Visible Logic
“Rebrand” — the word can strike fear in the hearts of some business owners and marketing professionals. Rebrands, however, don’t need to be a bad thing. All brands — including iconic ones such as Apple, Starbucks, and Coca-Cola — have changed over the years. It’s necessary to keep your organization moving forward and relevant in evolving marketplaces. There’s no question that rebranding your business is challenging. Rebrands take hard work, […] The post Five Reasons to Reb...| Visible Logic
The Maine Public Employees Retirement System (MainePERS) helps public employees prepare for retirement. After a new logo was designed by Visible Logic, their website needed an upgrade too. But the site needed more than just a new look. Here are the four most impactful improvements we made to improve the site. Before After Design Updates The old MainePERS site design was extremely dated-looking, using drop shadows, outdated graphics, and poor […] The post Website Redesign: MainePERS appeared...| Visible Logic
Visible Logic created an updated brand identity that was exceptionally well received by the Maine Marathon team and the running public.| Visible Logic
Most companies start by offering one product or service, and frequently the company name and what they are selling are the same and used interchangeably. But as the business grows, and you expand your offerings, there needs to be a distinction between the name of the business and the name of the products and services it offers. It’s important not to overlook the impact a new product or service has […] The post Branding Changes to Make When Adding New Products appeared first on Visible L...| Visible Logic
At Visible Logic, we’re a branding and marketing agency that makes complex and unconventional businesses stand out. We provide brand consulting, design, web development, digital marketing, and content creation for B2B startups and tech-based products and services. With nearly 20 years of experience, we are experts in focusing messages, refining images, and developing creative and effective strategies to communicate. We recently received reviews on Clutch that highlighted our excellence as...| Visible Logic
The essential elements we incorporate into every app or software website we develop, and that you should consider on your own website.| Visible Logic
Because those in professional services sell their time instead of products, your marketing efforts may be focused on in-person channels more than your website. But your buyers are likely looking for you online. Your prospects are reviewing options, comparing services and doing all types of research on whether they may consider hiring you, or not. According to research, 74% of business buyers conduct more than half of their research online […] The post Five ways to improve your professional ...| Visible Logic
This past fall, we helped them celebrate 20 years of investing in innovation, by producing their 20th anniversary event. Visible Logic helped shape the event by designing the branding, promoting ticket sales and sponsors and handling most of the event logistics. The post MTI 20th Anniversary Event Program Wins Graphic Design Award appeared first on Visible Logic.| Visible Logic
See our print ad that was scored as the most effective in the entire issue, based on feedback from readers from the publication’s circulation list.| Visible Logic
A great annual report goes far beyond just reporting on the numbers. It seeks to capture the spirit of what happened through stories and visuals. We recently helped the Maine Technology Institute (MTI) with their 2018 Annual Report that covered a record-breaking year for them. The post Annual Report Design: Maine Technology Institute appeared first on Visible Logic.| Visible Logic
Pay-per-click advertising, also known as PPC or Google Adwords, can be an effective way to draw prospects to your site. People are there looking for the exact product or service you sell! Many small business owners make the mistake of thinking they can turn on this type of paid advertising and they will have new customers instantly. In addition to setting up the ads themselves, a ton of foundational work […] The post 16 Overlooked Steps that Can Make or Break your PPC Campaign appeared firs...| Visible Logic
The classic WordPress WYSIWYG editor made it easy for anyone who had previously used Microsoft Word to easily create and update content in WordPress. However, over time other platforms have made the editing experience more dynamic and flexible. WordPress has been working on improvements and they are rolling out this new editor, Gutenberg, this month. Gutenberg uses a block-based system for adding, editing, and manipulating content. The post Changes are Coming to WordPress: Introducing Gutenbe...| Visible Logic
Like many software companies Group Market Share used the same brand name for their flagship product and the company itself. It is not uncommon for software companies to start this way, but then outgrow this relationship. The post Branding and Rebranding: Retego Data and Group Market Share appeared first on Visible Logic.| Visible Logic
I first wrote this post six years ago. But as my interest in gardening has grown and websites continue to grow in complexity and importance, I again found myself comparing sites and landscaping. This Spring, I have spent a lot of time doing gardening, yard work, and landscaping projects. As I was busy working outside, I was struck by the similarities between being a homeowner and maintaining my yard and […] The post Is Web Site Design (and Maintenance) Like Yard Work? appeared first on Visi...| Visible Logic
If you're dreading downtime when you switch from your old WordPress site to a new WordPress site, we have three ways to handle the situation and have you up and running without any downtime at all. The post Successfully Launch Your WordPress Site (when you already have a site) appeared first on Visible Logic.| Visible Logic
When we work on web sites for our clients one of things I always ask is for them to provide content for a privacy policy. Many of our clients are surprised that we are asking for this as they may not have a policy written up, even if they already have a web site live for their business. To help you understand why you need a privacy policy and the important details you should consider, I asked Adam Nyhan to provide some insight. Adam Nyhan is an attorney affiliated with Opticliff Law, LLC and ...| Visible Logic
Recently, I had the opportunity to work with a business owner who has been working over the past year to launch her business and define exactly how she will bring her offerings to market. I was part of a team of volunteers helping this entrepreneur who was struggling with how to present and sell her workshops that are in the area of corporate wellness. She wanted help with what benefits and messaging would resonate most with her buyers. I tell you about this scenario as a way to demonstrate t...| Visible Logic
We recently completed a redesign of the Educators’ Collaborative website. Their old site felt dated, was hard to navigate, and didn't show potential clients the expert and personalized attention they would receive from the EC team. The post Before and After: Educators’ Collaborative Web Site Redesign appeared first on Visible Logic.| Visible Logic
We work with many technology companies—software, big data consulting, etc—to help them clarify their benefits, create a memorable brand and communicate their message. These specialized businesses may be pitching for investment or just trying to make a B2B sale. But they have a problem in common: they often need to sell their solution to someone who does not fully understand it. Some of the common scenarios we assist with: Writing […] The post Tampons and Technology: How to Pitch or Sell...| Visible Logic
These days, it's more common that we are doing a web site redesign rather than the first web site for an organization. Often we look at a site that's currently live and we wince at the ugly typography, poor design choices, and out-dated coding practices. The pain was worse in this case, as we were looking at our own old work. The post Before and After: Well-Fit Web Site Redesign appeared first on Visible Logic.| Visible Logic
The name of your business is the most central asset and core essence of your brand. It's the kernel at the heart of it all. A name that's difficult to say, or is confusing in anyway will make it so much harder to succeed. However, only a small percentage of business owners develop their name in a systematic way. As a branding firm, it is far more common for us to have a name provided to us when we work on a branding project. Only occasionally do we start our work engagement by developing a na...| Visible Logic
I’m excited to announce that we have two new employees here at Visible Logic! Liz Seward has joined us a marketing manager. Liz has worked with Visible Logic on several projects including Maine Startup and Create Week and the Maine Marathon, and now she will be a regular team member. Liz’s background and strengths will have her coordinating marketing activities for our clients, assisting with strategic communications for our larger […] The post Visible Logic Welcomes Liz Seward and Kyle...| Visible Logic
I'm a big fan of the new podcast The Pitch, from Gimlet Media. I'm fairly new to podcasts, just starting to listen to them consistently over the past several months. So I've found myself eagerly on the hunt for podcasts around topics I'm interested in. This Spring, I was working toward the big pitch event that I took part in as part of Maine Center for Entrepreneurial Development's Top Gun Program. The post Jillian Manus’ Advice: To Accelerate, You Must Communicate appeared first on Visible...| Visible Logic
