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Jumbo Drops Plant-Based Meat Prices as Sweeping Trend for Price-Parity Continues in Europe - vegconomist - the vegan business magazine
https://vegconomist.com/retail-e-commerce/jumbo-drops-plant-based-meat-prices/
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price parity
Dutch supermarket chain Jumbo announces that it has dropped the prices of its private-label plant-based meat range to match the price of similar animal
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