Market Overview In this year, over 150 brands have established their own branded podcasts on Chinese Podcast app- Xiaoyuzou. In addition to well-known names like Nike and Kering, more niche brands such as Aesop, Marimekko, and Patagonia are leveraging Chinese podcasts for their marketing. Podcasts are capturing the hearts of China’s youth, especially those in top-tier cities. A staggering year-over-year
