WalktheChat leverages the latest A.I. technologies to supercharge brands social-listening, design, copywriting & KOL operations in China| walkthechat.com
As platforms prepare for the most competitive Double 11 ever, Taobao Instant Commerce has become Alibaba’s do-or-die strategy to reclaim leadership. The company generated immense PR buzz and impressive merchant metrics by enabling customers to receive their orders within hours rather than days. What Is Taobao Instant Commerce? In February 2025, JD tried to leverage its superior in-house logistics to ... Read More| WalkTheChat
Tik Tok brought with it many new trends, some fun, some a bit more concerning. Among the most “New Age” trends on the platform, was the idea that “Healing crystal” could give you health, fortune and love. Superstars such as Kim Kardashian have supported the benefits of crytals worldwide. These products, often manufactured in China, have now started to get ... Read More The post “Healing crystal” fever surges in China appeared first on WalkTheChat.| WalkTheChat
On May 29, JD.com announced an upgraded strategic partnership with Xiaohongshu, launching the “Red-JD Plan.” Starting from June 5th 2025, except for a few special categories, all brands and merchants on JD.com will be able to use Xiaohongshu’s “Direct to App Access” feature. On May 7th, Red had already announced a similar integration with Tmall on May 7th. In practice: ... Read More| WalkTheChat
The US beverage market is facing a significant shake-up from Chinese chains armed with lightning-fast operations, aggressive pricing tactics, and business models that put American competitors to shame. After speaking with Wang Jie, the ambitious owner of Ningji Lemon Tea who is expanding to American shores, I gained fascinating insights into how Chinese beverage companies view the US market-and why ... Read More The post The East-West Beverage Shop Revolution: How Chinese Chains Are Transform...| WalkTheChat
Online marketing in China is different from any other place in the world. Cost-per-click or CPM ads play a smaller parts in the advertising mix. Instead, influencers are an essential marketing tool in China. Small influencers (Key Opinion Customers or KOCs) are particularly essential. Let’s learn how to leverage KOCs to boost your business in China. Livestreaming campaigns Live-streaming campaigns ... Read More| WalkTheChat
Red has grown to become an essential marketing platform in China. However, evaluating Red’s impact on sales has been a longstanding problem. There is now a solution : Red Star (Xiaohongxing / 小红星) enables to connect Red traffic with Tmall sales. What is Xiaohongxing ? Xiaohongxing is a tracking system that enables to know : The system enables tracking orders ... Read More| WalkTheChat
Livestreaming started taking off in China back in 2016, that is almost a decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ? Certaintly not. Let’s look at the China livestreaming trend in 2025, and understand the key tactics to leverage it for your brand. Livestreaming gained ... Read More| walkthechat.com
The rise of DeepSeek, business-friendly signals from the administration and turmoil in the United States have led many businesses to reconsider China as a key market for 2025. But what is the best way to enter the Chinese market in 2025 ? Here are five ways. Part 1 : who can enter the Chinese market in 2025 ? Gone are ... Read More| WalkTheChat
Market Overview In this year, over 150 brands have established their own branded podcasts on Chinese Podcast app- Xiaoyuzou. In addition to well-known names like Nike and Kering, more niche brands such as Aesop, Marimekko, and Patagonia are leveraging Chinese podcasts for their marketing. Podcasts are capturing the hearts of China’s youth, especially those in top-tier cities. A staggering year-over-year| WalkTheChat
Overview JD Leads Social Engagement Growth with PDD Close Behind •For the 618 event in 2024, total sales across all e-commerce platforms reached 742.8 billion RMB, marking a YOY decline of 7%. •JD experienced the most significant year-on-year increase of 32%. This prominence is likely due to increased marketing investments and heightened enthusiasm for 3C products, combined with JD's reputation| WalkTheChat
