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Harnessing the Growth in 35–44-Year-Old Fishing and Hunting Participation - Southwick Associates
https://www.southwickassociates.com/harnessing-growth-in-fish-and-hunt-participation/
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License sales largely fell between 2016 and 2021, except for 35-44-year-olds. With few R3 efforts targeting this age, we studied how to boost participation.