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How Old-School CPGs Are Leaning In On Generative AI | AdExchanger
https://www.adexchanger.com/commerce/how-old-school-cpgs-are-leaning-in-on-generative-ai/
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Will gen-AI content resonate (or not) with consumers? That’s the big question, says Todd Hassenfelt, Colgate-Palmolive’s ecommerce director.