In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.| AdExchanger
Private equity firm Novacap acquires IAS; online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year.| AdExchanger
Third-party cookies will be phased out on Chrome by the end of 2024 – and don’t expect any further deadline extensions, says Victor Wong.| AdExchanger
AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an AI marketplace to ensure fair compensation for publishers. The post SMBs Drive AI-Fueled Ad Growth; Advertisers Pull Spots From Anti-Kimmel TV Affiliates appeared first on AdExchanger.| AdExchanger
Is a divestiture of Google’s publisher ad server and ad exchange products is necessary – or impossible? During day two of the remedies phase of the DOJ's ad tech antitrust trial, both sides went through a grueling back-and-forth about the fug=ture of Google Ad Manager. The post DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate appeared first on AdExchanger.| AdExchanger
Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns.| AdExchanger
When generative AI search hit the mainstream a few years ago, Alex Sherman, CEO and co-founder of AI marketing platform Bluefish, quickly adopted the ChatGPTs and Perplexities of the world. Not surprising considering the nature of his startup, which measures and analyzes how brands show up in generative AI search results. What is surprising, though, […] The post Marketing In The Age Of AI Answers appeared first on AdExchanger.| AdExchanger
Conventional wisdom often suggests performance agencies should stick to what they know best: client service and execution, using existing marketing tools. It’s a compelling argument that promises simplicity, focus and lower CapEx. But this thinking ignores a fundamental reality facing today’s agencies: The market isn’t just oversaturated with options; it’s increasingly commoditized. Every agency has […] The post To Build Or Not To Build: 5 Agency Tips For Strategic Tech Investme...| AdExchanger
Un-Banned YouTube will reinstate accounts banned for COVID-19 and election misinformation, The Hill reports. YouTube will also switch to crowdsourced content moderation similar to X’s community notes. And it promises to never again use third-party fact-checkers. YouTube and Google parent Alphabet announced the moves in a letter to Republican House Judiciary Committee Chair Jim Jordan […] The post YouTube Brings Back Misinfo Merchants; Tylenol Protects Its Brand Against Autism Claims appea...| AdExchanger
Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today’s increasingly AI-powered programmatic ecosystem. Now, as the newly appointed CEO of QuantumPath, he wants to use his experience in the trenches to help media buyers automate complex […] The post ‘AI-Native’ Media Buying Platform QuantumPath Names Jeffrey Hirsch As CEO appeared first on AdExchanger.| AdExchanger
In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately. And what’s becoming increasingly clear is that these technologies need to work in harmony for marketers to unlock their full potential. Consider a scenario where a brand marketer wants […] The post Unlocking AI’s Full Potential: Why Data Collaboration Is The Missing Link appeared first on AdEx...| AdExchanger
Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where competition has been “anemic” and “stifled,” according to the Department of Justice (DOJ): the display publisher ad server market and […] The post DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture appeared first on AdExchanger.| AdExchanger
IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV campaigns to real-world outcomes. Since 2021, IPG has been a closed operator for TTD’s Unified ID 2.0, which is an entity that’s authorized to use first-party […] The post The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution appeared first on Ad...| AdExchanger
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […]| AdExchanger
Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table.| AdExchanger
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. While the cookie bonfire rages on for the next two years, there’s another spark igniting change in the ecosystem: supply-chain transparency. It may […]| AdExchanger
Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short history of commerce media, hundreds of networks have emerged. Yet most premium on-site and in-store inventory remains in walled gardens. Media buyers are […]| AdExchanger
It's been more than two months since Google said it would forego third-party cookie deprecation in favor of a user choice mechanism.| AdExchanger
Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5 million, the companies revealed Monday. NToggle’s technology uses machine learning to weed out impressions a DSP is better off not bidding on through a process known as “traffic shaping.” This capability is increasingly important […]| AdExchanger
Walmart had a rocky second quarter, but ad revenue was a bright spot, including Vizio’s data and ads business and the Walmart Connect DSP.| AdExchanger
IAB Tech Lab CEO Anthony Katsur didn't mince his words when declaring unauthorized generative AI scraping of publisher content "theft, full stop."| AdExchanger
AVOD streaming services must prioritize engagement first and foremost. But programmers and investors alike name engagement as a top challenge| AdExchanger
The BOMESI Collective, which includes 50 Black-owned publishers, is now integrated with Concert, Vox Media’s supply-side platform.| AdExchanger
Some minority-owned and -targeted media and advertising businesses are thriving despite the increasingly fraught atmosphere around DEI initiatives.| AdExchanger
Experts weigh in on how to effectively market to LGBTQ+ audiences and why it's important, despite a dearth of identifiable data.| AdExchanger
Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.| AdExchanger
The fragmented TV ecosystem uses a slew of acronyms to describe itself – and it’s important for buyers to understand the nuance in these definitions.| AdExchanger
Raptive and others aren’t convinced that the insights gleaned from Chrome’s current state will reflect the final state of targeted advertising on the web.| AdExchanger
When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and Wall Street investors, nonplussed by the DSP’s performance, seemingly downgraded the entire programmatic sector. DoubleVerify, Zeta and Magnite, for instance, each had a modest stock bump after reporting positive earnings earlier in […]| AdExchanger
The SSP is betting on the DOJ's antitrust remedies, plus relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.| AdExchanger
So much pressure is placed on efficiency, both in execution and cost, that marketers prioritize “added value” impressions over meaningful business results.| AdExchanger
Mark Ritson at Marketing Week claims society is largely where we would have been anyway if COVID had never happened. So why do marketers overstate change?| AdExchanger
Dotdash Meredith is People now; brands love influencers again; and Apple’s gonna finally help you with all those spam calls.| AdExchanger
As marketing fails to speak the language of business outcomes due to an overemphasis on vanity metrics, it is losing its seat at the decision-making table.| AdExchanger
Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.| AdExchanger
For the first time, Netflix cracks Nielsen's top three channels by views on US TV sets. But YouTube is still No. 1.| AdExchanger
Say it with us now: everything is an ad network! Plus, Publicis is doing A-OK and Substack is changing its tune on advertising.| AdExchanger
The Trade Desk will join the S&P 500 this week. But Robinhood and AppLovin were both notably snubbed.| AdExchanger
Technology developed by PubMatic was as recently as this week configured in a way that put sellers and publishers at risk of GDPR violations.| AdExchanger
LiveRamp will drop $140 million to finance its people-based marketing dreams. On Thursday, the Acxiom-owned onboarding company announced its intention to acquire two companies: Arbor, a marketplace for people-based data, and Circulate, which helps app developers monetize their first-party data in a privacy-friendly way. LiveRamp declined to say how much it paid for each company. […]| AdExchanger
The Trade Desk made waves with OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in SPO.| AdExchanger
The Trade Desk spent the last year and a half signing up a host of partners to support the Unified ID 2.0 program – but none of that means much without getting brand marketers involved. Most of UID2’s supporters so far have been ad tech companies and online publishers, which makes sense. Ad tech players don’t […]| AdExchanger
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role.| AdExchanger
The Fabrick ID is a pseudonymized token that brands will be able to use to create cross-media linkages between advertiser demand and publisher inventory.| AdExchanger
Who’s going to serve as the administrator for Unified ID 2.0? Not the IAB Tech Lab. Earlier this week, CEO Anthony Katsur said it's not happening.| AdExchanger
If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this summer. Which is to say, Disney and The Trade Desk announced an identity integration on Tuesday that will allow advertisers to activate against Disney’s first-party data programmatically via its clean room data product using Unified […]| AdExchanger
Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.| AdExchanger
Encrypted signals from publishers and PPIDs are flip sides of the same coin. Both help publishers monetize programmatically using their first-party data.| AdExchanger
Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we know, it doesn’t bode well.| AdExchanger
AdExchanger’s daily digest of ad tech news, from the big-picture stories affecting the marketnig world to the twists and turns of programmatic. A must read for tech-focused professionals digital media, from brand marketers to ad agencies to tech companies to publishers and retailers.| AdExchanger
Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.| AdExchanger
Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.| AdExchanger
These businesses are trying to position themselves to win in a transformative era that will make or break many ad tech companies.| AdExchanger
As AI agents begin to mediate everything from search to purchase, marketers need to confront the reality that they must treat machines as customers.| AdExchanger
Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to reembrace advertising’s roots.| AdExchanger
Google and the DOJ had 90 minutes apiece for closing arguments and Judge Brinkema could ask questions throughout. She had some great ones.| AdExchanger
Day Five of the Google ad tech antitrust trial was jam-packed with zingers. Here's hoping someone eventually makes a Netflix-Style doc.| AdExchanger
Day Two of the Google antitrust trial in Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.| AdExchanger
Day three of the Google ad tech-focused antitrust trial: former Googler Brad Bender and Trade Desk CRO Jed Dederick, on the stand.| AdExchanger
On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019: UPR day.| AdExchanger
If Netflix’s most recent upfront presentation is any indication, the third time must be the charm.| AdExchanger
Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% year-over-year.| AdExchanger
The IAB Tech Lab's new initiative suggests regulations for how AI bots can access content, ensuring that publishers are fairly compensated.| AdExchanger
Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 million in Series B funding.| AdExchanger
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.| AdExchanger
Dave Strauss, VP of revenue operations and strategy for North America, on The Guardian’s PMP priorities and how it’s tapping into other revenue streams.| AdExchanger
When Amazon opened its Fire TV video advertising supply to outside demand for the first time, with The Trade Desk and dataxu as inaugural DSP partners, it broke new ground in programmatic CTV. The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private […]| AdExchanger
The DOJ published the witness list for its upcoming Google antitrust trial, and it reads like the ad industry’s answer to the Social Register.| AdExchanger
The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media sellers. At its worst, the model ignores pockets of high-value inventory and reduces competition, and thus artificially caps a publisher’s revenue. Publishers have by […]| AdExchanger
The recent history of digital advertising is full of ad networks that have pivoted, or are trying to pivot, away from the withering RFP trade. Some have become demand-side platforms or analytics tools geared to advertisers and agencies. Fewer have positioned around the publisher. Family run Casale Media is in that smaller group. Founded in […]| AdExchanger
Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. It soon got heated. Multiple publishers in the group, whose attendees included The New York Times, News Corp, Dotdash, Watson […]| AdExchanger
Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.| AdExchanger
With its focus on scale and programmatic buying, the LGBTQ+ streamer Revry is in a better position to compete for minority-owned media.| AdExchanger
To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool.| AdExchanger
Sincera's $4.2 million seed round was led by NextView Ventures with participation from AperiamVentures, LiveRamp Ventures and The Trade Desk.| AdExchanger
Just because an ID has been deployed by a publisher doesn’t mean it’s getting picked up in the bidstream, according to data from web crawler Sincera.| AdExchanger
Earlier this year, Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech for retailers, and why?| AdExchanger
Judge Leonie Brinkema rules: Google has been found guilty in US v. Google of having monopolized two online advertising markets.| AdExchanger
Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $10.5 billion annually, but alleges the program is chockablock with brand unsafe […]| AdExchanger
Judge Amit Mehta has ruled in favor of the Department of Justice and found that Google operates a monopoly over the search search.| AdExchanger
The narrative that lionized The Trade Desk as an untouchable titan of ad tech is shifting after the DSP missed its Q4 revenue guidance.| AdExchanger
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.| AdExchanger
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.| AdExchanger
Meta advertisers have heard a lot about Advantage+ this year. Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s version of a first-party data-based ad platform locked inside the blackest black box any Facebook advertiser has ever known, which it calls […]| AdExchanger
At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut.| AdExchanger
AI-generated slop content is growing exponentially online. Plus, publishers and new organizations are strategizing for a post-TikTok future.| AdExchanger
In search of profitability, generative AI services launch new subscription models... but the first try is free.| AdExchanger
The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.| AdExchanger
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.| AdExchanger
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems. However, as this moment unfolds, I’ve realized something critical: Understanding of marketing mix modeling solutions is woefully out […]| AdExchanger
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets them apart from other ad tech companies.| AdExchanger
Nielsen Chief Marketing Officer Alison Gensheimer discusses how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.| AdExchanger
The Google ad tech antitrust trial is over. The court will now take a break before closing arguments on November 25.| AdExchanger
If the TikTok ban goes into effect in January, Google and Apple will be barred from supporting updates or letting new users download the app.| AdExchanger
The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]| AdExchanger
Why the agency pivot to alternative payment models is good for M&A, and Zeta Global responds to a short-seller's explosive claims.| AdExchanger