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Audience Measurement in a Privacy-First World - Mastercard’s Scott Lichtenthal – Beet.TV
https://www.beet.tv/2024/09/first-party-data-underpins-audience-measurement-for-brands-mastercards-scott-lichtenthal.html
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AMENIA, N.Y. – Marketers want as much information as possible about customers who consent to sharing details about what they buy. This first-party data is a valuable resource th...
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