You're watching "A Beet.TV Leadership Summit with IPG Mediabrands at Advertising Week 2025, presented by Kerv, Samsung Ads, The Trade Desk & Teads"| www.beet.tv
In the commerce media space, few categories of company are in quite as advantageous a position as those which hold the purse strings. For American Express, the bet is that its unique position as both a card issuer and a merchant acquirer provides an unmatched view into the habits of high-spending shoppers. This strategy is [...]| Beet.TV
The captive audience has long been the holy grail of advertising. But what about the audience that is literally captive, buckled into the backseat of a car with an average of 20 minutes to spare? Uber Advertising recently surpassed a $1.5 billion annual run rate and is growing at a rapid clip. The goal is [...]| Beet.TV
Interactive entertainment has become a cornerstone of omnichannel media strategy, said Ben Hovaness, chief media officer at OMD Worldwide. “We see interactive entertainment playing two key roles,” he said in this interview with Beet.TV contributor David Kaplan. “The first is providing incremental reach plus depth reach because it enables us to reach many individuals who [...]| Beet.TV
With AI features becoming commonplace, the differentiator is the data. As artificial intelligence transforms media planning, Katy Varner, global chief growth strategy officer at IPG Mediabrands believes the true competitive advantage lies not in the technology itself but in how agencies and brands harness unique input. In this video interview with Beet.TV, she explains her agency’s [...]| Beet.TV
Once upon a time, an advertiser once had a handful of channels across TV, radio, and print. Modern fragmentation changed all that. For one measurement executive, the solution lies in focusing on attention as a core currency and, more importantly, carefully considering the downstream consequences of the metrics buyers choose to value. “Attention metrics are [...]| Beet.TV
LAS VEGAS – Retail media’s rapid evolution has made data collaboration an essential tool for both advertisers and retailers, said Liz Roche, vice president of media and measurement at Albertsons Media Collective, during an interview with Beet.TV’s David Kaplan at the Groceryshop convention. “Data collaboration is absolutely the name of the game right now,” Roche [...]| Beet.TV
As retailers look to bridge the gap between digital and physical shopping, T-Mobile Ad Solutions is betting big on the rise of in-store retail media. Cherian Thomas, senior director of retail media and digital out-of-home at T-Mobile Ad Solutions, told Beet.TV contributor David Kaplan that while bringing digital capabilities inside brick-and-mortar environments is challenging, it’s [...]| Beet.TV
MADRID — For years, contextual advertising has largely been a game of matching keywords on a page to the topic of an ad. But as the technology improves, so does the ambition to move beyond simple semantics – into realm of human nuance. The next frontier involves training systems to understand not just what a [...]| Beet.TV
Television advertising for pharmaceutical brands has evolved beyond general demographic targeting to enable condition-specific audience layering that eliminates wasted impressions while maintaining the mass reach needed for awareness campaigns. “Where we used to do a broad kind of demo targeting, now we can bring in these condition-based audiences that allow us to become more precise,” [...]| Beet.TV
Technology has changed not just how people communicate with one another, but also how they connect with brands, said Kara Manatt, executive vice president of intelligence solutions at Interpublic Group’s Magna Global. “I work on a team at Magna that conducts custom research in-house focused on helping our clients make better buying decisions,” Manatt said [...]| Beet.TV
LAS VEGAS – Retailers across the board face growing challenges around how to share and activate data responsibly, and Dollar General’s DG Media Network (DGMN) is no exception. Speaking at the Groceryshop convention, Austin Leonard, vice president and general manager of DGMN, said the company is focused on fostering trust, transparency and privacy across its [...]| Beet.TV
Retail data has evolved from custom audience building within a handful of networks to becoming a critical component that enhances first-party data sets, creating more dimensional customer understanding when integrated through clean room environments. “When you’re looking at Acxiom data plus retail data, it just makes a more three dimensional picture more so than if [...]| Beet.TV
The long-held role of television as a top-of-funnel, awareness-driving medium is being fundamentally rewritten by digitization. Once a channel measured primarily by reach and frequency, television is now transforming the living room screen into a performance-driven platform where advertisers can track, attribute, and optimize campaigns in real time. This evolution is proving particularly potent in [...]| Beet.TV
The path a consumer takes from seeing a product to buying it has never been more convoluted. The decades-old model of “last-click attribution,” which gives all the credit for a sale to the final touchpoint, increasingly fails to capture the value of earlier brand introductions. That is the challenge TikTok aims to solve with an [...]| Beet.TV
As audiences juggle multiple screens and platforms, advertisers need to rethink how and where they engage, said Jessie Schwartzfarb, executive vice president and head of video investment at Dentsu, in this interview with Beet.TV contributor David Kaplan. “With the proliferation of different types of viewing, people are often using more than one at a time,” [...]| Beet.TV
Dave Young, vice president of retail media at Dick’s Sporting Goods, sees the company’s stores as a vital link between traditional advertising and real-world brand experiences. “What we’re doing that’s unique at Dick’s through Dick’s Media,” Young said in this interview with Beet.TV contributor David Kaplan, “is taking what’s already a best-in-class shopping experience and [...]| Beet.TV
Is your next customer a bot? The way consumers shop and discover products is undergoing significant changes, marked by a highly fragmented journey that spans social feeds, e-commerce platforms, retail media, and AI services. Just when retail media was exploding, AI-powered interaction services are now determining which products are presented to consumers, effectively acting as [...]| Beet.TV
The appeal of traditional journalism to engaged, coveted audiences is still “news” to many major advertisers. But when established publishers try to make that case, marketers cite that brand safety concerns are top of mind. “I tell [those advertisers] it’s a miss, to be honest,” Mike Irenski, SVP, Programmatic Strategy, Newspapers & TV at Hearst, [...]| Beet.TV
Mastercard is formally entering the fast-growing commerce media space. But unlike newer players chasing a trend, the company says its move builds on a decade of experience linking advertisers and consumers through transaction-level data. Jill Moser, senior vice president of commerce media at Mastercard, said in this conversation with Beet.TV contributor David Kaplan, the foundation [...]| Beet.TV
Index Exchange has rolled out a data vendor ecosystem that connects its Marketplaces customers directly with a growing roster of data partners, enabling more precise audience ta...| Beet.TV - The Root to the Media Revolution
You're watching The Beet.TV Leadership Sessions at Cannes Lions 2025, presented by PMG. For more videos from this series, please| www.beet.tv
You’re watching "Rethinking the Rules of Engagement: Kindness & Transparency in Advertising, a Beet.TV Leadership Series, presented by WunderKIND Ads."| www.beet.tv
Gaming advertising represents a still untapped opportunity for marketers facing television supply constraints as streaming migration reduces ad inventory while offering the scale, engagement, and demographics that traditional channels struggle to deliver. “Gaming provides an opportunity for conversion in a way that could deliver lessons to the rest of Madison Avenue,” Terry Kawaja, founder and [...]| Beet.TV
LAS VEGAS — After years of ad industry striving, the convergence of identity resolution with artificial intelligence tools is finally delivering on the practical promise of brands crafting truly personalized, real-time marketing at scale. “Missing pieces, like the identity layer and AI, are coming together in ways that enable both the scale and the speed [...]| Beet.TV
The digital ad industry’s machinery is optimized for impressions and clicks, but a growing contingent argues that true performance requires a more considered, people-first approach. That would mean moving beyond blunt metrics to focus on the quality of the interaction, respecting a user’s time and attention while ensuring brands show up in safe, suitable, and [...]| Beet.TV
MADRID – As user attention splits between the open web and connected television, how can contextual advertising remain relevant? Jorge Poyatos thinks the industry needs technology that can read the room, discerning not just topics, but also emotion and intent. This is a challenge that requires a “neuro-contextual” approach, said Poyatos, co-founder, Seedtag, in this [...]| Beet.TV
Retail data is transforming the way brands plan and execute campaigns, but not by changing advertising fundamentals. Instead, data enables marketers to get closer to the customer, says Bruce Williams, chief media officer for the Americas at Dentsu. “Retail data really isn’t changing the way that we’re thinking about advertising today,” Williams told Beet.TV Editorial [...]| Beet.TV
The advertising industry’s fixation on serving maximum impressions continues to damage brand affinity and user experience, argues Adam Gendelman, VP, Head of Sales and Operation...| Beet.TV - The Root to the Media Revolution
You're watching "Proof of Performance: The Power of Premium Video" a Beet.TV Leadership Series at Cannes Lions 2025, presented by Comcast Advertising.| www.beet.tv
AMENIA, NY — Advertisers continue to rely on general metrics that may offer the value of industry-wide standardized comparisons across media channels, but provide little actiona...| Beet.TV - The Root to the Media Revolution
Demand for more granular control over media placements and audience reach is intensifying, pushing the concept of supply-side curation to the forefront. This requires a new l...| Beet.TV - The Root to the Media Revolution
AMENIA, NY - The long-established rules of search engine optimization are changing fast. In an advertising world increasingly shaped by conversational AI, the efficacy of famili...| Beet.TV - The Root to the Media Revolution
AMENIA, NY — Marketing departments are positioning themselves to weather expected economic turbulence by investing more heavily in data assets that provide value beyond traditio...| Beet.TV - The Root to the Media Revolution
AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from ...| Beet.TV - The Root to the Media Revolution
CANNES – As television advertising dollars flow into streaming environments, the programmatic machinery built to transact those ads is growing increasingly complex. A cottage...| Beet.TV - The Root to the Media Revolution
CANNES - The emerging concept of “agentic commerce,” where AI agents act on behalf of consumers to make purchases and go well beyond traditional product recommendations, has bec...| Beet.TV - The Root to the Media Revolution
CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, ...| Beet.TV - The Root to the Media Revolution
The root to the media revolution| Beet.TV - The Root to the Media Revolution
At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding "comm...| Beet.TV - The Root to the Media Revolution
The combined Innovid and Flashtalking entity will retain the Innovid name but get a new logo and strategy, in a bid to signal the merged ad-tech company's new era. After...| Beet.TV - The Root to the Media Revolution
CANNES – As CMOs face mounting pressure for short-term sales results, they’re overlooking their most powerful performance driver: creative itself. “One of our major CPG clien...| Beet.TV - The Root to the Media Revolution
CANNES – Shoppable television may still be in its early stages, but KERV Interactive is betting that automation and creative AI will accelerate its adoption across the advertisi...| Beet.TV - The Root to the Media Revolution
CANNES – The promise of AI-powered creative versioning and real-time optimization in healthcare marketing faces a fundamental obstacle: regulatory review processes that haven�...| Beet.TV - The Root to the Media Revolution
CANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthc...| Beet.TV - The Root to the Media Revolution
CANNES – The race to stay competitive in retail media is heating up, and the biggest challenge is making sure smaller retailers aren’t left behind, says Regina Ye, co-founder an...| Beet.TV - The Root to the Media Revolution
CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything. For the head of...| Beet.TV - The Root to the Media Revolution
CANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. ...| Beet.TV - The Root to the Media Revolution
CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that adv...| Beet.TV - The Root to the Media Revolution
You're watching Beet.TV coverage from Cannes Lion 2025. For more videos from this series,| www.beet.tv
CANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches w...| Beet.TV - The Root to the Media Revolution
CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video int...| Beet.TV - The Root to the Media Revolution
CANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every d...| Beet.TV - The Root to the Media Revolution
CANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something mark...| Beet.TV - The Root to the Media Revolution
CANNES - Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industr...| Beet.TV - The Root to the Media Revolution
CANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. ...| Beet.TV - The Root to the Media Revolution
CANNES — For many brands, premium video advertising occupies a specific role in the marketing mix, one focused on broad reach and the high art of storytelling. But for a perf...| Beet.TV - The Root to the Media Revolution
CANNES - At a time when brand loyalty is fleeting and consumer attention short-lived, Comcast is doubling down on long-term consistency, cross-screen storytelling and agency col...| Beet.TV - The Root to the Media Revolution
CANNES - The biggest barrier preventing advertisers from investing more in premium video isn’t pricing. It’s clunky technology, said Dan Pantelo, founder and chief executive of ...| Beet.TV - The Root to the Media Revolution
CANNES - Walmart Connect is deepening its push into connected television advertising, fueled by its acquisition of Vizio and a growing appetite from bran...| Beet.TV - The Root to the Media Revolution
CANNES - In a media world saturated by fragmented viewing platforms and real-time performance metrics, premium video still has a critical edge: brand safety, transparency and su...| Beet.TV - The Root to the Media Revolution
CANNES - Television advertising is no longer just a vehicle for brand awareness. It’s now a measurable, performance-driven tool that delivers results across the entire marketing...| Beet.TV - The Root to the Media Revolution
IAB ALM 2025| www.beet.tv
You're watching "Beyond the Buzz: Independence, Intelligence, Innovation," a Beet.TV Leadership Series at POSSIBLE 2025, presented by Innovid.| www.beet.tv
Fragmentation and inefficiency are key challenges in the CTV space. The principals in the CTV market aim for an efficient supply chain that doesn't erode value through exce...| Beet.TV - The Root to the Media Revolution
You're watching Beet.TV coverage of POSSIBLE 2025. For more videos from this series, please| www.beet.tv
MIAMI — For Bill Koenigsberg, the color blue represents more than just a hue in the spectrum—it symbolizes a technological change reshaping his business from the ground up. T...| Beet.TV - The Root to the Media Revolution
Gamers are typically categorized as either “mobile players” or “console players.” But that no longer reflects reality, said Claire Nance, Head of Gaming Business Success Strateg...| Beet.TV - The Root to the Media Revolution
For many advertising and media industry veterans, gaming still feels new, despite its steady rise over the last two decades. In part, that's due to the vast differences bet...| Beet.TV - The Root to the Media Revolution
Once seen as a niche hobby, gaming has emerged as a dominant force in entertainment and culture that's reshaping how brands think about engagement. The ga...| Beet.TV - The Root to the Media Revolution
The good news for advertisers is that gaming is where engaged consumers are. Advertisers must take note that generational shifts and technological advancements have transfor...| Beet.TV - The Root to the Media Revolution
Ad execs are coming to believe the infrastructure of the internet itself must be optimized to handle the "hyper scale" demands of live streaming events, where millions...| Beet.TV - The Root to the Media Revolution
The rise of live event streaming presents a significant opportunity for advertisers, but executing programmatic ads during these high-stakes moments introduces unique challenges...| Beet.TV - The Root to the Media Revolution
As digital-first platforms begin to embrace live content, the programmatic infrastructure must mature to meet the increasing demands. Unlike pre-recorded content, where ad br...| Beet.TV - The Root to the Media Revolution
The programmatic advertising landscape has undergone a dramatic transformation in streaming television over the past decade, with the traditional hurdles of limited supply and p...| Beet.TV - The Root to the Media Revolution
You're watching coverage from Beet Retreat San Juan 2025, presented by Cognitiv, Index Exchange & TransUnion. For more videos from this series,| www.beet.tv
Streaming has become an integral part of upfront negotiations, with buyers and sellers discussing not just units and shows, but also the balance between linear and streaming sup...| Beet.TV - The Root to the Media Revolution
The traditional upfronts TV and sales process is undergoing a transformation, driven by the surge in streaming inventory, but the core concept remains intact. As linear TV do...| Beet.TV - The Root to the Media Revolution
As marketers seek to quantify the impact of their advertising dollars, the advertising industry is duly obliging, shifting media measurement towards outcome-based measurement. ...| Beet.TV - The Root to the Media Revolution
Streaming video has overtaken traditional linear television among a variety of metrics including viewership time. Advertisers are following these audiences, but additional work ...| Beet.TV - The Root to the Media Revolution
The advertising world is undergoing a massive shift in audience understanding — but, according to one industry veteran, the future lies not in knowing who customers are, but wha...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. — Once upon a time, it was “retail media networks”. Then, it was “commerce media”. But the hot trend, according to one industry leader, has moved beyond bot...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – Retail media may be booming, but many retailers are struggling to figure out how to use programmatic advertising to monetize their websites and mobile app...| Beet.TV - The Root to the Media Revolution
The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. -- A new wave of businesses will soon hit the $1 billion revenue mark with fewer than 100 employees, driven by the transformative power of artificial intell...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. -- A new, “business-friendly” US presidential administration will be “very positive” for the digital media and advertising industry, according to the digita...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – The lines between awareness and conversion, once well-defined, are blurring in the advertising world – and nowhere is that more apparent than connected TV...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – Advertising agencies have undergone major changes in the past decade amid technological advancements and shifts in consumer behaviors. Within agencies, me...| Beet.TV - The Root to the Media Revolution
Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bur...| Beet.TV - The Root to the Media Revolution
LAS VEGAS – As marketers seek to put the best products and solutions in front of increasingly diverse shoppers, a big grocery chain is turning to generative AI. Albertsons M...| Beet.TV - The Root to the Media Revolution
LONDON – UK broadcaster ITV is embracing outcomes-based measurement, not just to prove the power of TV advertising but also to compete on a level playing field with digital plat...| Beet.TV - The Root to the Media Revolution
CES 2025| www.beet.tv
LAS VEGAS -- Warner Bros. Discovery has been investing heavily in data aggregation to enable advertisers to buy audiences seamlessly across its linear and digital properties. ...| Beet.TV - The Root to the Media Revolution
LAS VEGAS -- The promise of advertising automation is being realised as it becomes the dominant way of doing business - that is the “the beauty” of programmatic, according to on...| Beet.TV - The Root to the Media Revolution
LAS VEGAS – People watch television programming across a growing array of streaming platforms and connected devices, challenging marketers to measure the effects of their advert...| Beet.TV - The Root to the Media Revolution
An organization aiming to improve the position of women in business says a new measurement metric can do the same for women in advertising. In October, XR Extreme Reach partn...| Beet.TV - The Root to the Media Revolution
LAS VEGAS – Privacy regulations in many parts of the world has the advertising and marketing industry to seek other ways to track online consumers while also giving them more co...| Beet.TV - The Root to the Media Revolution
LAS VEGAS — The media industry has experienced significant fragmentation, making it difficult for advertisers to achieve scale and target effectively. NBCU aims to address t...| Beet.TV - The Root to the Media Revolution
LAS VEGAS — Comcast Advertising has unveiled Universal Ads, an industry platform designed to make it easy for advertisers who have built their businesses on social video and You...| Beet.TV - The Root to the Media Revolution
AMENIA, N.Y. – Marketers want as much information as possible about customers who consent to sharing details about what they buy. This first-party data is a valuable resource th...| Beet.TV - The Root to the Media Revolution
