AMENIA, NY — The ability to seize the greatest opportunities in this early stage of the artificial intelligence era would seem to belong to the larger holding companies, with their vast array of talent, access to data, and economies of scale versus comparatively smaller independent shops. But indies might actually have one critical advantage that [...]| Beet.TV
CANNES – With a network of 130 million customer connections across the U.S., T-Mobile Advertising Solutions operates from a uniquely scaled vantage point, one that its data chief calls a “privileged position” that demands serious responsibility. “We’re a third of the country,” Andrea Zapata, VP of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions, [...]| Beet.TV
AMENIA, NY – Agentic AI and retail media are reshaping how consumers shop and how brands connect with them, said Amie Owen, global chief commerce officer at IPG Mediabrands. In this interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Owen discussed how artificial intelligence, personalization and the rise of retail media networks [...]| Beet.TV
AMENIA, NY - The long-established rules of search engine optimization are changing fast. In an advertising world increasingly shaped by conversational AI, the efficacy of famili...| Beet.TV - The Root to the Media Revolution
AMENIA, NY — Marketing departments are positioning themselves to weather expected economic turbulence by investing more heavily in data assets that provide value beyond traditio...| Beet.TV - The Root to the Media Revolution
CANNES — In today’s data-saturated world, marketers need more than access, they need results. That’s the focus at T-Mobile Advertising Solutions, where mobility insights and omnichannel reach are helping brands connect with consumers more meaningfully. “One of the things that we’ve observed is that brands are starting to move away from siloed approach strategies and [...]| Beet.TV
CANNES – A powerhouse panel of marketing and technology executives convened at the Cannes Lions International Festival of Creativity under the moderation of AJL Advisory founder Lou Paskalis to explore how innovation is transforming media strategy. The panel included Dave Morgan of Simulmedia, Brian Mandelbaum of Attain, Jonah Goodhart of Mobian and Sam Bloom of [...]| Beet.TV
CANNES — Artificial intelligence is no longer just a tool for content production—it is reshaping how marketers understand identity, audiences and growth, according to industry leaders at a Cannes Lions International Festival of Creativity panel moderated by Dave Morgan, founder and chief executive of Simulmedia. The session, featuring Rukmini Iyer, corporate vice president at Microsoft, [...]| Beet.TV
AMENIA, NY — The retail media landscape is heading toward a decisive split between sustainable businesses and complementary revenue streams as brands demand accountability from ...| Beet.TV - The Root to the Media Revolution
AMENIA, NY – Brands that want to make their marketing dollars go further need to think smarter about where they invest and how they amplify those investments, said Heather Sparks, executive vice president and head of content at Publicis Groupe’s Zenith. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Sparks outlined how [...]| Beet.TV
CANNES – At a Beet.TV panel moderated by Tameka Kee, executives from VML, The Trade Desk, WPP Media and PayPal Ads argued that the future of commerce-driven advertising will depend on blending cultural insight with frictionless shopping experiences. Tyler Murray, chief enterprise solutions officer at VML, said his agency defines creative commerce as work that [...]| Beet.TV
CANNES – As television advertising dollars flow into streaming environments, the programmatic machinery built to transact those ads is growing increasingly complex. A cottage...| Beet.TV - The Root to the Media Revolution
CANNES – As brands seek more meaningful ways to engage with diverse audiences, TelevisaUnivision’s new U.S. advertising chief Tim Natividad says there is significant untapped potential in the Hispanic media market, and the tools to reach it have never been more robust. Natividad, who recently joined TelevisaUnivision as president of U.S. advertising sales and marketing, [...]| Beet.TV
CANNES - The emerging concept of “agentic commerce,” where AI agents act on behalf of consumers to make purchases and go well beyond traditional product recommendations, has bec...| Beet.TV - The Root to the Media Revolution
AMENIA, NY — Connected TV and commerce are becoming more tightly joined. And that’s creating new ad formats that capture consumers at moments of peak engagement and peak purchase intent. “CTV and commerce are great together. It’s a way to engage the audience at the highest points of relevance,” Cassidy Diamond, Vice President of Brand [...]| Beet.TV
CANNES – Kicking off one of Beet.TV’s fireside chats at the Cannes Lions International Festival of Creativity, Lou Paskalis, founder and chief executive of AJL Advisory, said advertising technology has finally “caught up to the aspiration,” enabling marketers to engineer relevance into every interaction with consumers. Paskalis praised Sam Bloom, head of partnerships at digital [...]| Beet.TV
CANNES — Retail media is booming, but with more than 250 retail media networks (RMNs) in play, and counting, brands and agencies are facing what one panelist called “overwhelming complexity.” At the Cannes Lions International Festival of Creativity, industry leaders from Dentsu, The Trade Desk and Instacart agreed: the way forward lies in collaboration, simplification, [...]| Beet.TV
As artificial intelligence transforms the advertising world, brands will need flexible, modular platforms to thrive — not rigid, one-size-fits-all solutions. That’s the vision Simon Asselin, chief technology officer at digital advertising firm Infillion, shared in a recent discussion on the future of advertising technology. Asselin likens the idea of “composability” to building a Formula 1 [...]| Beet.TV
CANNES – With retail media networks multiplying and brands demanding better measurement, Instacart’s Adam Silverblatt believes the industry is headed toward consolidation, and accountability will be the deciding factor. Speaking at the Cannes Lions International Festival of Creativity, Silverblatt, Instacart’s head of off-platform ad sales and strategy, said retail media is evolving beyond its roots [...]| Beet.TV
AMENIA, NY — When it comes to media operations, artificial intelligence may be “democratizing” everything between competitors. However, the playing field may be anything but level when AI is used internally with media operators. “There’s a quote that I really like: ‘The future’s already here. It’s just not equally disseminated.’ That’s a hundred percent true [...]| Beet.TV
AMENIA, NY — First-party data has earned its valorization the last few years, particularly among the brands that tend to own it. But that doesn’t mean third-party data, which has had its ups and downs and ups again lately, is inherently less useful. “When people even outside of advanced TV hear about third-party data, they [...]| Beet.TV
CANNES – The scramble for first-party data may have been a necessary reaction to signal loss, but it has left many brands with a new problem: a trove of information they don’t fully know how to use. For many, the promise of a unified customer view remains fractured by internal technology silos and a lack [...]| Beet.TV
CANNES – Connected TV audiences have raced far ahead of the infrastructure meant to support them, ad and media leaders said in this panel discussion hosted by Beet.TV at the Cannes Lions International Festival of Creativity. Consumers have embraced streaming as their default, but advertisers, agencies and platforms are still grappling with fragmented systems, outdated [...]| Beet.TV
CANNES – What happens when an AI identifies a perfect customer persona that doesn’t actually exist? While AI models can optimize campaigns with breathtaking speed and efficiency, some theories suggest this could make knowing a real person’s identity less critical. For Brian Silver, EVP of marketing solutions at TransUnion, that creates a need for a [...]| Beet.TV
CANNES — In a noisy marketing environment, how does a brand cut through the hubbub and deliver truly personalized experiences? Mike Ng thinks they need a holistic, 360-degree view of their customers — and predictive AI can lend a hand. In this video interview with Beet.TV, Ng, chief revenue officer, Epsilon, said connected identity fuels [...]| Beet.TV
CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, ...| Beet.TV - The Root to the Media Revolution
The root to the media revolution| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – Marketers seek media environments that make audiences more receptive to advertising, and contextual intelligence platform GumGum aims to help. Its mindset...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – Artificial intelligence is helping brands to boost the efficacy of their marketing efforts amid the ongoing shifts in consumer behaviors. Search giant Goo...| Beet.TV - The Root to the Media Revolution
At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding "comm...| Beet.TV - The Root to the Media Revolution
The combined Innovid and Flashtalking entity will retain the Innovid name but get a new logo and strategy, in a bid to signal the merged ad-tech company's new era. After...| Beet.TV - The Root to the Media Revolution
You're watching "Game Changers: The New Age of Gaming," a Beet.TV Leadership Series, presented by Microsoft Advertising. For more videos from this series…| www.beet.tv
You're watching “Dispatches from Cannes Lions 2025: Interviews on Innovation”, a Beet.TV Leadership Series at Cannes Lions 2025, presented by DirectTV, EXTE…| www.beet.tv
Beet.TV’s Leadership Roster Behind Beet.TV’s success stands an accomplished team of media industry veterans who bring decades of specialized expertise in…| Beet.TV
An essential gathering of the retail media and commerce industries, bringing together leaders shaping the future of omnichannel consumer experiences. Beet.| Beet.TV
CANNES – As CMOs face mounting pressure for short-term sales results, they’re overlooking their most powerful performance driver: creative itself. “One of our major CPG clien...| Beet.TV - The Root to the Media Revolution
CANNES – Shoppable television may still be in its early stages, but KERV Interactive is betting that automation and creative AI will accelerate its adoption across the advertisi...| Beet.TV - The Root to the Media Revolution
CANNES – The promise of AI-powered creative versioning and real-time optimization in healthcare marketing faces a fundamental obstacle: regulatory review processes that haven�...| Beet.TV - The Root to the Media Revolution
CANNES – The fragmentation that has long plagued television advertising may finally be giving way to consolidation, creating new opportunities for precision targeting in healthc...| Beet.TV - The Root to the Media Revolution
CANNES – The race to stay competitive in retail media is heating up, and the biggest challenge is making sure smaller retailers aren’t left behind, says Regina Ye, co-founder an...| Beet.TV - The Root to the Media Revolution
CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything. For the head of...| Beet.TV - The Root to the Media Revolution
CANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. ...| Beet.TV - The Root to the Media Revolution
CANNES – Despite all the advances in marketing technology, chief marketing officers still struggle with a fundamental problem: proving to their chief financial officers that adv...| Beet.TV - The Root to the Media Revolution
CANNES - Epsilon is expanding its global reach and doubling down on predictive AI to help brands build more meaningful, measurable relationships with consumers, says Mike Ng, ch...| Beet.TV - The Root to the Media Revolution
You're watching "Proof of Performance: The Power of Premium Video" a Beet.TV Leadership Series at Cannes Lions 2025, presented by Comcast Advertising.| www.beet.tv
You're watching Beet.TV coverage from Cannes Lion 2025. For more videos from this series,| www.beet.tv
CANNES – Given all the tension surrounding consumers’ and brands’ expectations about customer experience and personalization, LiveRamp is betting that privacy-first approaches w...| Beet.TV - The Root to the Media Revolution
From a bon voyage party with United Airlines at Newark International to our eye-catching Beet Art installation surrounding La Palais, to our sunset beach party at Yahoo Beach - ...| Beet.TV - The Root to the Media Revolution
CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video int...| Beet.TV - The Root to the Media Revolution
CANNES — For many modern agencies trying to prove their worth, the ultimate challenge lies in connecting the dots between a consumer seeing an ad and making a purchase. In th...| Beet.TV - The Root to the Media Revolution
CANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every d...| Beet.TV - The Root to the Media Revolution
CANNES - With more than 100,000 active communities, social platform Reddit has become a digital ecosystem where authentic conversations thrive, and where marketers must tread ca...| Beet.TV - The Root to the Media Revolution
CANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something mark...| Beet.TV - The Root to the Media Revolution
CANNES - Retail media continues to evolve at breakneck speed, and according to Epsilon’s Austin Leonard, the future of the space depends on one thing: identity, powered by AI an...| Beet.TV - The Root to the Media Revolution
CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president ...| Beet.TV - The Root to the Media Revolution
CANNES - Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industr...| Beet.TV - The Root to the Media Revolution
CANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. ...| Beet.TV - The Root to the Media Revolution
CANNES — In an age where digital platforms promise unprecedented connection, many people are feeling more st year or two.” Live events offer a starkly different value proposi...| Beet.TV - The Root to the Media Revolution
CANNES — For many brands, premium video advertising occupies a specific role in the marketing mix, one focused on broad reach and the high art of storytelling. But for a perf...| Beet.TV - The Root to the Media Revolution
CANNES - At a time when brand loyalty is fleeting and consumer attention short-lived, Comcast is doubling down on long-term consistency, cross-screen storytelling and agency col...| Beet.TV - The Root to the Media Revolution
From the promotion around the #WakeMeInCannes sleep mask giveaway with United Airlines, to the Beet art surrounding the Palais (video on this page) to our sunset beach party wi...| Beet.TV - The Root to the Media Revolution
CANNES - The biggest barrier preventing advertisers from investing more in premium video isn’t pricing. It’s clunky technology, said Dan Pantelo, founder and chief executive of ...| Beet.TV - The Root to the Media Revolution
CANNES — With some industry counts topping 250 distinct media networks, brands and their agencies face a significant challenge in managing and optimizing campaigns across the la...| Beet.TV - The Root to the Media Revolution
CANNES - Marketers’ obsession with first-party data is justified, but insufficient. That was the message from Matt Spiegel, executive vice president of TruAudi...| Beet.TV - The Root to the Media Revolution
CANNES - Walmart Connect is deepening its push into connected television advertising, fueled by its acquisition of Vizio and a growing appetite from bran...| Beet.TV - The Root to the Media Revolution
CANNES -- Silicon Alley veteran entrepreneur Dave Morgan, has returned to Ukraine for his tenth visit in two years. Beet.TV sat down with him last Thursday in Cannes, the day b...| Beet.TV - The Root to the Media Revolution
CANNES - In a media world saturated by fragmented viewing platforms and real-time performance metrics, premium video still has a critical edge: brand safety, transparency and su...| Beet.TV - The Root to the Media Revolution
You're watching Beet.TV coverage from Programmatic Activation Summit 2025, presented by FreeWheel. For more videos from this series,| www.beet.tv
CANNES - Television advertising is no longer just a vehicle for brand awareness. It’s now a measurable, performance-driven tool that delivers results across the entire marketing...| Beet.TV - The Root to the Media Revolution
This spring has been one of the roughest on allergy sufferers. But for fans of the Netflix hit series Bridgerton, “Polin season” and “pollen season” was the right marketing trea...| Beet.TV - The Root to the Media Revolution
Connected Commerce: Reimagining CTV and Driving Ad Innovation, a Beet.TV Leadership Series at IAB ALM, presented by Albertsons Media Collective| www.beet.tv
IAB ALM 2025| www.beet.tv
You're watching "Beyond the Buzz: Independence, Intelligence, Innovation," a Beet.TV Leadership Series at POSSIBLE 2025, presented by Innovid.| www.beet.tv
Fragmentation and inefficiency are key challenges in the CTV space. The principals in the CTV market aim for an efficient supply chain that doesn't erode value through exce...| Beet.TV - The Root to the Media Revolution
You're watching Beet.TV coverage of POSSIBLE 2025. For more videos from this series, please| www.beet.tv
MIAMI — For Bill Koenigsberg, the color blue represents more than just a hue in the spectrum—it symbolizes a technological change reshaping his business from the ground up. T...| Beet.TV - The Root to the Media Revolution
Gamers are typically categorized as either “mobile players” or “console players.” But that no longer reflects reality, said Claire Nance, Head of Gaming Business Success Strateg...| Beet.TV - The Root to the Media Revolution
For many advertising and media industry veterans, gaming still feels new, despite its steady rise over the last two decades. In part, that's due to the vast differences bet...| Beet.TV - The Root to the Media Revolution
Once seen as a niche hobby, gaming has emerged as a dominant force in entertainment and culture that's reshaping how brands think about engagement. The ga...| Beet.TV - The Root to the Media Revolution
The good news for advertisers is that gaming is where engaged consumers are. Advertisers must take note that generational shifts and technological advancements have transfor...| Beet.TV - The Root to the Media Revolution
Ad execs are coming to believe the infrastructure of the internet itself must be optimized to handle the "hyper scale" demands of live streaming events, where millions...| Beet.TV - The Root to the Media Revolution
The rise of live event streaming presents a significant opportunity for advertisers, but executing programmatic ads during these high-stakes moments introduces unique challenges...| Beet.TV - The Root to the Media Revolution
As digital-first platforms begin to embrace live content, the programmatic infrastructure must mature to meet the increasing demands. Unlike pre-recorded content, where ad br...| Beet.TV - The Root to the Media Revolution
The programmatic advertising landscape has undergone a dramatic transformation in streaming television over the past decade, with the traditional hurdles of limited supply and p...| Beet.TV - The Root to the Media Revolution
You're watching coverage from Beet Retreat San Juan 2025, presented by Cognitiv, Index Exchange & TransUnion. For more videos from this series,| www.beet.tv
Streaming has become an integral part of upfront negotiations, with buyers and sellers discussing not just units and shows, but also the balance between linear and streaming sup...| Beet.TV - The Root to the Media Revolution
The traditional upfronts TV and sales process is undergoing a transformation, driven by the surge in streaming inventory, but the core concept remains intact. As linear TV do...| Beet.TV - The Root to the Media Revolution
As marketers seek to quantify the impact of their advertising dollars, the advertising industry is duly obliging, shifting media measurement towards outcome-based measurement. ...| Beet.TV - The Root to the Media Revolution
Streaming video has overtaken traditional linear television among a variety of metrics including viewership time. Advertisers are following these audiences, but additional work ...| Beet.TV - The Root to the Media Revolution
The advertising world is undergoing a massive shift in audience understanding — but, according to one industry veteran, the future lies not in knowing who customers are, but wha...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. — Once upon a time, it was “retail media networks”. Then, it was “commerce media”. But the hot trend, according to one industry leader, has moved beyond bot...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – Retail media may be booming, but many retailers are struggling to figure out how to use programmatic advertising to monetize their websites and mobile app...| Beet.TV - The Root to the Media Revolution
The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. -- A new wave of businesses will soon hit the $1 billion revenue mark with fewer than 100 employees, driven by the transformative power of artificial intell...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. -- A new, “business-friendly” US presidential administration will be “very positive” for the digital media and advertising industry, according to the digita...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – The lines between awareness and conversion, once well-defined, are blurring in the advertising world – and nowhere is that more apparent than connected TV...| Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – Advertising agencies have undergone major changes in the past decade amid technological advancements and shifts in consumer behaviors. Within agencies, me...| Beet.TV - The Root to the Media Revolution
Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bur...| Beet.TV - The Root to the Media Revolution
LAS VEGAS – As marketers seek to put the best products and solutions in front of increasingly diverse shoppers, a big grocery chain is turning to generative AI. Albertsons M...| Beet.TV - The Root to the Media Revolution
LONDON – UK broadcaster ITV is embracing outcomes-based measurement, not just to prove the power of TV advertising but also to compete on a level playing field with digital plat...| Beet.TV - The Root to the Media Revolution
