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Dutch Supermarket Chain Jumbo Aims for 60% Plant-Based Proteins by 2030 - vegconomist - the vegan business magazine
https://vegconomist.com/retail-e-commerce/jumbo-60-plant-based-protein-2030/
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Jumbo's commitment to boosting the prevalence of plant-based proteins coincides with similar targets set by competing supermarket chains like Albert Heijn,
