The Power of AI in eCommerce: The Customer's Story
Many eCommerce industries use artificial intelligence for predicting buyers' intent based on the shopping patterns, and target them with more personalized offers.| Express Analytics
Learn about Customer Lifetime Value Analytics and its importance in building sustainable customer relationships over time.| Express Analytics
The Express Analytics AI-driven customer data platform (CDP) Oyster is not just a standalone CDP but a customer insights platform (CIP).| Express Analytics
Many eCommerce industries use artificial intelligence for predicting buyers' intent based on the shopping patterns, and target them with more personalized offers.| Express Analytics
Revolutionize the way you acquire customers and unlock your business's full potential with our cutting-edge customer acquisition solutions & services.| Express Analytics
STP marketing (Segmentation, Targeting, Positioning ) is segmentation or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.| Express Analytics
Here are some of the common pitfalls to avoid as you go about implementing it: 1.Lack of appropriately scoped objectives 2. Lack of required skills 3. The size of Big Data 4. The quality of Big Data| Express Analytics
Predictive analytics make use of data along with techniques like statistics, analysis, and machine learning to create a perfect prediction related to the future.| Express Analytics
Point of sale (POS) terminal POS analytics is a treasure-trove of data that can be used to better the retail game you are in. POS is a staple in every retail business, but what is not regular yet is the utilization of all of its reporting features.| Express Analytics
Implementation of AI in business intelligence needs a proper plan, the choice of relevant tools, and a dedication to data integrity.| Express Analytics
Improve your business with generative AI in data quality to produce reliable, high-quality, and accurate synthetic data.| Express Analytics
The 360-degree view of customers merges customer data from various touch points into a single customer view. Know why it's important.| Express Analytics
Customer profiling in marketing involves the creation of thorough personas for your target audience to grow your business.| Express Analytics
Data wrangling is the practice of converting & then plotting data from one “raw” form into another. The aim is to make it ready for downstream analytics. Here are the steps in data wrangling 1. Data Discovery 2. Data Structuring 3. Data Cleaning 4. Data Enriching 5. Data Validating 6.Data Publishing| Express Analytics
Predictive Analytics in insurance industry is becoming the “weapon of choice” of insurance firms. It is because of advances in AI & ML deployment.| Express Analytics
What is Identity Resolution? Identity resolution uses certain unique ‘identifiers’ to “connect” all the actions of a buyer to create a single, unified, and real-time customer identity.| Express Analytics
Curious about how to improve your customer experience? Dive into the world of customer journey analytics and discover 5 strategies to create memorable interactions.| Express Analytics
Studies show that unstructured data weighs in at as much as 80% of the total data available today. It is to be found in social media networks, news, chat services, messaging services, niche magazines, government reports, and white papers.| Express Analytics
Data cleaning is process of deleting incorrect, wrongly formatted, and incomplete data within a dataset, which later leads to false conclusions, making even the most sophisticated algorithm fail.| Express Analytics
Ecommerce analytics tools help you utilize the data to make data-driven decisions to drive your online sales. It calls for the gathering of data from all channels that influence your online store and then using the same to understand the trends and the shift in consumer behavior.| Express Analytics
Cloud analytics is a broad category that refers to all of the analytical techniques used to analyze data performed on a cloud. Benefits of Cloud Analytics 1. Cost 2. Quick Deployment 3. Simplicity 4. Efficiency.| Express Analytics
AI in marketing: artificial intelligence technologies | Will cognitive computing eventually transform the way we do business?| Express Analytics
Businesses integrate AI into email marketing to reinforce connections with customers and drive clicks.| Express Analytics
Data analytics retail sector allows retailers to create personalized offers and achieve a better return on investment.| Express Analytics
A customer behavior analysis uses actionable intelligence to improve retention. With the power of data analytics though, businesses are now able to predict consumer behavior by analyzing past purchases, search history, or even social media profiles.| Express Analytics
Find the latest artificial intelligence trends, from generative AI and progressive technologies to the integration of automation and language.| Express Analytics
Our Customer data platform Oyster can Enhance your Customer Experience, Retain Buyers, Improve Bottom Line with highly data-driven recommendations & competitive intelligence| Express Analytics
Our Customer Analytics Services use both predictive modeling and customer segmentation to get a clear picture of a customer's preferences and buying habits, allowing us to target every customer segment uniquely and improve the response rate of campaigns.| Express Analytics
There are two ways to look at Customer Lifetime Value — Historic CLV and Predictive CLV. The historic method analyzes past data to judge how valuable a customer is. In this case, we don't try and predict the future value of that customer's purchases.| Express Analytics
Does your business use emotion-based customer segmentation? allow marketers to create groups of potential customers segmentation, aligned with their wants.| Express Analytics
How to Build a Customer Profile Database? Build a customer interactions database. This is the first of the six important steps in operationalizing analytics for any company| Express Analytics
Where is data analytics headed in 2022? see What are the predictions and trends in data analytics for the new year? 1. Cloud Analytics Will Get Even More Traction 2. Unstructured Data Shall Share The Podium With Structured Data 3.Data Fabric Will Ease Data Management 4. Data Mesh Provides New Architecture Alternative 5. Automated Machine Learning Will Take Over Tedious Tasks| Express Analytics
Our Marketing Analytics provide a 360 View of Customers and helps you to categorize the purchase behavior by identifiable actionable information, purchase profiles & profitability of each purchase| Express Analytics
How to Create An Agile Personalized Customer Experience| Express Analytics
EA's Voice of Customer Analysis tool is the perfect solution for social listening, review analysis, a real understanding of your brand, emotion analysis, topic modeling, and keyword extraction.| Express Analytics
Miscellaneous CDP Data Analytics: Know more about Express Analytics blogs, resources,guide and webinars.| Express Analytics
How Generative AI can Positively Impact Retail Stores| Express Analytics
The objective of machine learning optimization is to reduce the level of errors in a ML model, increasing its efficiency at making forecasts on data.| Express Analytics
"We offer Analytics Consulting, Big data analytics we bring together Data Engineering, proprietary AI accelerators & Consulting expertise to deliver advanced analytics solutions.| Express Analytics
Retail and Consumer Data Analytics Case Studies, Blogs, eBook, Guide, Videos, Webinars, and WhitePapers for Retail and Consumer Industry.| Express Analytics
Personalized product recommendation engines can help ensure that retail and eCommerce audiences find relevant and useful products.| Express Analytics
Customers leave behind an enormous amount of data. We are analyzing how Machine Learning can use this data to get ahead of the competition.| Express Analytics
Dynamic pricing is a tactic which many retailers have started to use to change the price of the product based on supply and demand in real time. It’s a far cry from the old days when the price of almost anything, be it goods or services, was “fixed” (or static), perhaps for months, if not years| Express Analytics
Technology Advancements for Clienteling in Retail POS| Express Analytics
What is STP: It stands for Segmentation, Targeting, and Positioning. The STP model is all about developing and delivering personalized and relevant messages to engage with different audiences.| Express Analytics
A recommendation engine is nothing but an information filtering system composed of machine learning algorithms that predict a given customer's ratings or preferences for an item.| Express Analytics
Big Data Analytics may have been coined recently but the act of collecting and analyzing data is decades old. Simply put, it denotes the large volumes of structured and unstructured data that flows into your business every hour, and every day.| Express Analytics
Predictive analytics and ML are two different disciplines and not dependent on each other. Together, they offer a significant tool in what they can offer to benefit retailers.| Express Analytics
Our Business Intelligence & Analytics services help you to draw up a useful story out of all data. We analyze data and present actionable information to help Enterprises take more informed business decisions.| Express Analytics
Automated machine learning (AutoML) is a way of automating the whole process of applying machine learning to real world troubles.| Express Analytics
Artificial Intelligence (AI) is back in the headlines as most companies like Amazon, Google, Facebook, and Microsoft have started to use it.| Express Analytics
The use of machine learning in data analytics can help decision-makers automatically evaluate data and boost business outcomes.| Express Analytics
AI in Customer Experience: Artificial intelligence (AI) tools are being used increasingly to enhance customer experience, boost loyalty of brand, customer engagement, increase retention, and interpret customer data in order to identify needs and preferences.| Express Analytics
Organizations need marketing intelligence to stay updated with recent developments and discover growth opportunities within specific market segments.| Express Analytics
Operationalizing Data analytics can be done cost-effectively if you implement the right practices and the right people. That’s so true. Know the what, why and how of operationalization analytics.| Express Analytics
AI in content marketing greatly improves customer experiences and efficiency by adding a human touch to AI content.| Express Analytics
Customer Data Platform CDP Vendor: Our Customer Data Platform (CDP) Oyster is An Engine that drives Customer Intelligence create marketing analytics models to scientifically boost your marketing efforts.| Express Analytics
What is Predictive Modeling? Predictive Modeling refers to the use of algorithms to analyze data collected on previous events in order to predict the outcome of future events.| Express Analytics
Making your customers feel special and providing them a personal touch throughout their buying journey helps them remain loyal to your brand through Personalized Customer Experience.| Express Analytics
Data Processing involves the collection and manipulation of electronic data for the purpose of generating useful information.| Express Analytics
Businesses use the data transformation process to extract and convert data to keep themselves active in the competition.| Express Analytics
Marketing Mix Modeling (MMM) is an application of mathematical and statistical techniques which helps in quantifying the impact of several marketing input data on sales or market share to estimate the effects of marketing variables on customer behavior.| Express Analytics
AI analytics can understand the data obtained from thousands of sources and generate insights automatically.| Express Analytics
Large language models can effectively handle complicated data and natural language processing tasks.| Express Analytics
Understand the principles of sports analytics to anticipate athlete and team performance using real-time data.| Express Analytics
Explore the use of data analytics in advertising to achieve better results by understanding various touchpoints of the buyer's journey.| Express Analytics
The use of data analytics in the consumer goods sector has led to the development of modern analytical tools, resulting in better sales.| Express Analytics
Explore the data-driven capabilities of market data analytics in the food and beverage industry to make intelligent business decisions.| Express Analytics
RFM stands for “recency, frequency, and monetary. The RFM model is a well-known customer retention tool that businesses use to segment and target their customers.| Express Analytics
Customer segmentation is a powerful strategy that helps you better understand your customer's needs and interests. Based on this, you can market your product or service.| Express Analytics
Both ML and AI in recruitment automation can transform the hiring process by creating a better roadmap to build a strong bond with the candidate.| Express Analytics
Sentiment analysis tells a brand or an enterprise what the world or the consumer feels about it. The sentiments could be positive, negative, or even neutral.| Express Analytics
Customer Personalization in e-commerce environment involves creating personal experiences by dynamically displaying content based on a customer’s browsing behavior, purchase history data, demographics, etc| Express Analytics
Prescriptive Analytics It is an area of business analytics (BA) that is devoted to determining the best course of action to be taken, given a specific set of circumstances or opportunities.| Express Analytics
Learn how dynamic pricing is reshaping the retail landscape. Discover the benefits of real-time pricing adjustments and strategic pricing optimization for your business.| Express Analytics
A customer journey map is a visual representation, it highlights your customer's experience from the time they arrive on your website/app, interact with your content, and contact you.| Express Analytics
The key answer to this question is purely dependent on the stage your business is in. If yours is a brand-new business, improving brand awareness through customer acquisition is obviously your high priority.| Express Analytics
Number of customers who leave your business in a given period is called churn. Churn can be analyzed at the customer, account, product, or service level. Customer churn rate, is the frequency at which individual customers leave a business in a specific time period. It can also be looked at by product/service, or at the account level.| Express Analytics
Identity resolution provides game-changing benefits for customer engagement. Find out why businesses are adopting this strategy| Express Analytics
Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.| Express Analytics
Extract large volumes of unstructured data and convert it into meaningful insights with advanced business intelligence tools to make real-time decisions.| Express Analytics
Predictive analytics in marketing is an analysis that involves the prediction of potential scenarios using data. Contact our experts for help.| Express Analytics
