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Marketers & publishers brace for impact as 1% of third-party Chrome cookies vanish | The Drum
https://www.thedrum.com/news/2024/01/04/marketers-publishers-brace-impact-1-third-party-chrome-cookies-vanish-today
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Third-party cookies on Chrome are finally – finally! – being deprecated. In response, advertising industry players are testing privacy-safe alternatives – but they remain skeptical that the ecosystem can adapt at speed.
