Since cosmetic company Lush first opened its doors 20 years ago in Poole, UK, the brand has become synonymous with bath bombs and smelly soaps but with a growing global footprint Lush is now entering a new phase as it looks to make the brand “grow up”.| The Drum
Email messages opened on a mobile device have nearly doubled over the past five years.| The Drum
As the Meta-owned messaging app tests more AI technology, it has rolled out a global campaign to reassure people it can’t see their messages.| The Drum
At the start of 2020, Google announced that it was removing third-party cookies from Chrome by 2022. It promised to use those two years to develop a private alternative that users and advertisers (including Google) would be happy with.| The Drum
The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.| The Drum
The current pandemic is magnifying pre-existing flaws in adtech. From systemic inefficiencies to limited oversight, to a value-draining lack of context around ad placements, the news media is wrestling with providing crucial coverage against a significant revenue shortfall.| The Drum
Newsworks, the body representing UK newspaper publishers, is estimating that over-zealous digital brand safety measures around the keyword ‘coronavirus’ is going to cost the industry £50m in lost advertising revenue in the next three months at a time when its coverage is arguably needed most.| The Drum
From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.| The Drum
Brands are facing renewed impetus to rebuild consumer trust following the publication of a damning new survey carried out by OOH media platforms Clear Channel and JCDecaux.| The Drum
Hundreds of articles and blogs will tell you that we see up to 10,000 ads a day. The problem? No one – from Harvard professors to Market Research Council hall-of-famers – believes it’s true. Can we bust the myth once and for all? It's time for an experiment.| The Drum
As listener numbers of all ages exceed forecasts – and show little sign of slowing down – Bianca Bush (commercial insights manager, UK at Acast) looks at why podcasts are such a huge opportunity for advertisers.| The Drum
Everyone’s chasing ‘digital effectiveness’, but it’s not easy to achieve in a world of dwindling attention spans and multiplying media. Here, Impression’s Yussuf Aamer looks at what really is effective.| The Drum
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more creators. Here’s why the move makes sense.| The Drum
TikTok is undoubtedly changing the consumption landscape. Joanna Verkade and Sophie Bull, consultants at Frog and avid TikTok fans, explore ways in which brands can harness TikTok’s power for long-term success.| The Drum
The Incorporated Society of British Advertisers (Isba) has released the results of an in-depth probe into the adtech supply chain, finding that publishers receive only 51% of advertiser spend. One-third of supply chain costs were unattributed, which may force transparency from the convoluted process going forward.| The Drum
Third-party cookies on Chrome are finally – finally! – being deprecated. In response, advertising industry players are testing privacy-safe alternatives – but they remain skeptical that the ecosystem can adapt at speed.| The Drum
A new study suggests the promise of in-housing has failed to materialize for many marketing leaders who now admit struggles in building a functioning department.| The Drum
Move over, ChatGPT. ‘Jen AI’ – a play-on-words for ‘generative AI’ – has entered the chat for Virgin Group’s cruise line.| The Drum
It looks like the cookie won’t be crumbling after all.| The Drum
The Sandbox’s terms of service may be “onerous, discriminatory and one sided,” according to an open web advocacy group.| The Drum
Google is pushing back against assertions made by the IAB Tech Lab about shortcomings of the search giant’s Privacy Sandbox initiative, the centerpiece of its cookie transition plan. Still, adtech industry stakeholders are eyeing Google’s proposed solution with scrutiny.| The Drum
Yahoo alleges that a former employee stole valuable intellectual property when he downloaded approximately 570,000 pages of proprietary source code, advertising algorithms and internal documents upon securing a job offer from The Trade Desk, a direct competitor of Yahoo’s advertising technology arm.| The Drum
The findings suggest that consumers are more likely to purchase from brands that share content made by real customers instead of traditional, sponsored influencer content.| The Drum
According to a new report from Ogilvy, B2B influence has reached a global tipping point, positioning itself as one of the most rapidly growing priorities in marketing| The Drum
