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From:
PON - Program on Negotiation at Harvard Law School
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Principled Negotiation: Focus on Interests to Create Value - PON - Program on Negotiation at Harvard Law School
https://www.pon.harvard.edu/daily/negotiation-skills-daily/principled-negotiation-focus-interests-create-value/
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Principled negotiation, as described in the bestselling negotiation book Getting to Yes, encourages us to share and explore the deeper interests underlying our stated positions.