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From:
Nielsen Norman Group
(Uncensored)
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Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
https://www.nngroup.com/articles/fancy-formatting-looks-like-an-ad/
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A site did most things right, but still had a miserable 14% success rate for its most important task. The reason? Users ignored a key area because it resembled a promotion.
