Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized ABM campaigns? The simple answer is “yes.” But it’s undeniably becoming more challenging. Budget pressures, longer sales cycles and more complex customer journeys are turning up the heat on B2B marketing teams everywhere. Yet some are still […] The post Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success appeared first on Demand Gen Report.| Demand Gen Report
The way people discover content online is changing fast. Instead of relying on traditional search engines, buyers are turning to AI chat platforms like ChatGPT and Perplexity for direct, conversational answers. This shift from SEO to GEO—Generative Engine Optimization—requires a new approach to content, strategy, and personalization.| Trendemon
Move beyond traditional tactics. This guide provides actionable insights and proven strategies to elevate your B2B marketing, attracting high-quality leads and fostering long-term client relationships. Elevate Your B2B Marketing: Strategies for Unprecedented Growth In the dynamic and increasingly complex B2B landscape, simply having a good product or service is no longer a guarantee of success. […]| Marketing Smartly
By Thorid Wagenblast1, Nicholas Roxburgh2 and Alessandro Taberna3 1 Delft University of Technology, 0009-0003-5324-37782 The James Hutton Institute, 0000-0002-7821-18313 CMCC Foundation – Eur…| Review of Artificial Societies and Social Simulation
Use firmographic data to build precise ABM target lists and reach high-fit accounts with smarter, more personalized marketing strategies.| Foundry
Se tem uma coisa que aprendemos ao longo dos últimos anos é que implementar um programa de ABM é desafiador. Exige orquestração, disciplina e um time engajado para acompanhar cada touchpoint em ciclos longos de vendas. Mas e se a tecnologia pudesse facilitar esse processo? A Maestro ABM acaba de lançar 4 funcionalidades épicas que […]| Account-Based Marketing
Discover how dynamic content turns static sites into B2B conversion engines with personalized experiences for every visitor.| Foundry
Traditional go-to-market motions are being stress-tested by budget scrutiny, AI disruption, and shifting buyer behaviors, and as a result – marketers are being challenged to adapt. We sat down with Hillel Zvi, Head of SEO and ABM at Check Point, and Greg Campbell, Head of Strategic Growth at Infuse EMEA, to unpack a bold ABM […] The post From Black Swan to Bottom-Line: Check Point’s Hybrid ABM Pivot appeared first on Trendemon.| Trendemon
Buyer journeys start anonymously—and often stay that way unless marketers find new ways to earn attention, relevance, and trust. In our recent session with Eric Cisternelli, Senior Digital Marketing Manager at Bitsight, we explored how Bitsight tackled this challenge head-on using an “always-on” personalization strategy powered by Trendemon. Here’s a look at how they turned […] The post From Anonymous to Engaged: Bitsight’s Always-On Web Personalization Playbook appeared first on ...| Trendemon
Shifting to account-based marketing (ABM) isn’t just a marketing tactic—it’s a strategic transformation that requires organizational alignment, the right tools, and a fresh mindset. In a recent session with ABM expert and fractional CMO Paola Piccinno, we unpacked the ten most common pitfalls that companies face during the transition to ABM—and how to avoid them. […] The post Top 10 ABM-Transition Traps (and how to sidestep them) appeared first on Trendemon.| Trendemon
In this webinar we explored the powerful shift from traditional Account-Based Marketing (ABM) to Buying Group Marketing (BGM)—a more precise, people-first approach that accounts for the complex nature of B2B purchase decisions.| Trendemon
In the age of pipeline-focused GTM, most B2B marketers are still stuck using analytics tools designed for a different era — and a different business model. For this insightful webinar we teamed up with Elad Hefetz, CEO of Airfleet, to unpack why legacy analytics tools like Google Analytics fail to meet the needs of B2B marketers.| Trendemon
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10 Missed Opportunities You Need to Capture Before Your Competitors Do Most B2B teams think they know their Total Addressable Market. But if you’re still relying on static lists, outdated firmographics, and gut-feel targeting – you’re leaving money on the table. Here’s the uncomfortable truth:If your TAM isn’t segmented, enriched, prioritized, and dynamically maintained, then […] The post The Hidden Revenue Inside Your Total Addressable Market (TAM) appeared first on Leadspace.| Leadspace
Madison Logic integrates with Convertr to streamline ABM lead workflows, boosting speed, transparency, and lead quality through unified API insights.| Martech360
Struggling with underperforming account lists? Learn how an intent-driven TAL strategy can help you target the right accounts, boost engagement, and accelerate B2B pipeline growth.| Spiceworks Ziff Davis
The post Email Marketing and ABM: How to Use the Two Together appeared first on DemandScience.| DemandScience
Technographic data—information about a company’s technology stack, tools, and software usage—has become a crucial asset in B2B sales and marketing. This data allows businesses to gain insights into a prospect’s technological environment, helping them tailor their outreach and offerings to match the prospect’s needs with the products and solutions they offer.| Leadspace
Struggling with ABM attribution? Trendemon reveals exactly which target accounts engage with your site, what content drives conversions, and how to maximize your pipeline impact.| blog.goenvy.io
Intent data enables hyper-personalized outreach by revealing the company, buying team via metro area and then pinpointing a prospect’s specific areas of interest. Sales and marketing teams can use this data to craft messaging that speaks directly to the pain points and topics a prospect is actively researching.| Leadspace
Know who is looking to buy and reach them first. Prioritize your outreach by knowing who is in the market now. Company Intent gives you a quick move on which companies are looking for you or your competitors.| Leadspace
B2B marketing is harder than ever. More noise, more buyers involved in the process, and more complex buying journeys have posed a significant challenge for marketers to be effective. With the average B2B buying group now including at least 9-10 stakeholders, and a sales cycle that can last up to 11 months, B2B marketing is no longer tactical – it’s strategic and requires a complete mindset shift. Our annual B2B buyer journey report is an attempt at cultivating this shift using data-driven...| Trendemon
By Corinna Elsenbroich & Petra Ahrweiler The first piece on winners of the European Social Simulation Association’s Rosaria Conte Outstanding Contribution Award for Social Simulation. “Gi…| Review of Artificial Societies and Social Simulation
By Nick Roxburgh1, Rocco Paolillo2, Tatiana Filatova3, Clémentine Cottineau3, Mario Paolucci2 and Gary Polhill1 1 The James Hutton Institute, Aberdeen AB15 8QH, United Kingdom {nick.roxburgh,…| Review of Artificial Societies and Social Simulation
By Emile Chappin and Gary Polhill The dream What could quantum computing mean for the computational social sciences? Although quantum computing is at an early stage, this is the right time to dream about precisely that question for two reasons. First, we need to keep the computational social sciences ‘in the conversation’ about use cases … Continue reading Quantum computing in the social sciences→| Review of Artificial Societies and Social Simulation
By Bruce Edmonds1, Dino Carpentras2, Nick Roxburgh3, Edmund Chattoe-Brown4 and Gary Polhill3 “Hamlet: Do you see yonder cloud that’s almost in shape of a camel?Polonius: By the mass, and ‘tis like a camel, indeed.Hamlet: Methinks it is like a weasel.Polonius: It is backed like a weasel.Hamlet: Or like a whale?Polonius: Very like a whale.” Models … Continue reading Delusional Generality – how models can give a false impression of their applicability even when they lack any empirica...| Review of Artificial Societies and Social Simulation
By Hyesop Shin1 and Yoosoon An2 Interviewer: (HS), University of Glasgow, UK Interviewee: (YA), Institute for Korean Regional Studies, Seoul National University, S.Korea. Introduction While there’s limited knowledge about North Korea’s farming system and food chain, it’s evident that soil degradation has been an ongoing concern for the nation. To gain deeper insights, I spoke … Continue reading How Agent-based Models Offer Insights on Strategies to Mitigate Soil Degradation in North K...| Review of Artificial Societies and Social Simulation
By Gary Polhill, Alison Heppenstall, Michael Batty, Doug Salt, Ricardo Colasanti, Richard Milton and Matt Hare Introduction In the past decade we have seen considerable gains in the amount of data and computational power that are available to us as scientific researchers. Whilst the proliferation of new forms of data can present as many challenges … Continue reading Exascale computing and ‘next generation’ agent-based modelling→| Review of Artificial Societies and Social Simulation
Introduction Managing Apple devices in Microsoft Intune requires maintaining active integrations with Apple services. To ensure continued functionality, administrators must periodically renew four key components, including the SCIM token for third-party applications integrated via Microsoft Entra ID: Failure to renew these components before they expire can disrupt device management and app deployment. This guide provides... The post Renewing Apple Enrollment Program, VPP Token, and MDM Push C...| Modern Workplace Blog
In this episode of Let's talk ABM, we spoke with Sloan Newman at NTT DATA, about seven ways to nurture your most important customers. Here are the key takeaways.| insights.strategicabm.com
ABM starts by selecting high-value accounts that are likely to yield high ROI. Once these accounts are identified, hierarchy mapping comes into play by revealing the internal structure and key stakeholders within each target account.| Leadspace
Traditionally, salespeople will search around their sales list for the companies that showed standard intent and guess at who would be good to reach out to by eyeballing job titles, not even knowing if the titles are correct and up to date, which ones have already been lit up by their sales/marketing teams, or which regions these intent signals are coming from.| Leadspace
Find out how your B2B business can use ABM tactics to replace networking to land better clients.| Zipline B2B Marketing
In this episode of Let's talk ABM, we spoke with Celia Slack, Pursuit Marketing Lead at ServiceNow, about how to enhance your ABM strategy.| insights.strategicabm.com
Meet Jamie Armstrong from BICS. We share the ABM story of a change of mindset, achieving alignment, and preparing to conquer the enterprise market.| insights.strategicabm.com
Meet Alex Treasure, Global Marketing Manager for Learning Content at Kineo. Here we share the story of Kineo’s ABM quest to forge new relationships.| insights.strategicabm.com
Master demand generation in 2024 with these cutting-edge tactics! Learn how to leverage AI, social media, and more with Oktopost.| Oktopost
Meet Ofer Yatziv-Green, the Marketing Manager at GlobalSign. Here we share the story of the GlobalSign’s ABM growth journey .| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Marcelo Fernandes, Global Head of Adoption & ABM, Vice President at SAP, about ways to power your Customer Lifecycle strategy. Here are the key takeaways.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Kathryn Nimmo, ABM Marketing Manager at HP, about building credibility with ABM. Here are the key takeaways.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Rhiannon Blackwell, ABM Leader, Global Marketing Organization at PwC, about growing relationships with ABM. Here are the key takeaways.| insights.strategicabm.com
Maximise the impact of your comms strategy in just 3 months| Say Communications
Looking to generate new leads? Find out how a data-driven integrated marketing campaign could be the answer...| Say Communications
In a recent episode of Let's talk ABM, we spoke with Katrine Rasmussen, Chief Marketing Officer at Pixelz, about how ABM builds a community of loyal customers. Here we summarize the key takeaways.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Avishek Chakrobarty, Head – Global ABM Centre of Excellence at Kyndryl, about ABM Center of Excellence. Here we summarize the key takeaways.| insights.strategicabm.com
ABM is a growth strategy of targeting high-value B2B buyers, with personalized campaigns and specially designed inbound marketing.| UserMotion
Learn how adding gifting to your sales and marketing strategy can impact your pipeline in a big way.| Alyce
ABM Case Study: AVEVA identified a game-changing opportunity within its relationship with GSK. The question was how to go after it? The answer? ABM| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Trinity Nguyen, VP of Marketing at UserGems, about adopting a surround-sound approach to ABM. Here we summarize the key takeaways.| insights.strategicabm.com
Out-of-the-giftbox B2B gifting tips and trends you can use now We welcome you to use our ready-to-go, aggregated insights to help you and your team put your best foot forward …| Alyce
In a recent episode of Let's talk ABM, we spoke to Mujesira Dudic, Director of ABM, Financial Services at Capgemini, about her transition fro Sales to ABM. Here are the key takeaways.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Andrew Watkins, Top Account Field Marketing Lead at IBM, about creating WOW moments with ABM. Here we summarize the key takeaways.| insights.strategicabm.com
There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers and apologists. Are leads alive, are they dead or do they just need some life support? New research from ABM platform RollWorks is […]| ABM In Action
See how Acxiom generated £1.5m pipeline in just 120 days with ABM. ABM Heroes shines a light on the great work of Jo Robson, Marketing Director, International at Acxiom, as she launched a data-led ABM strategy.| insights.strategicabm.com
Discover how Goodshape reshaped and shaped up workplace wellbeing. ABM Heroes shines a light on the great work of Terry Osborne, Director of Marketing at Goodshape as she launched an ABM strategy that set the firm on the path to growth.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Karen Strugnell, Global Client Relationship Marketing Leader at Accenture, about building trust with ABM. Here are the key takeaways.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we unveiled an exciting new project that our Heads of ABM have been working on. Here, we give you a sneak peek...| insights.strategicabm.com
Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights into the performance of their inbound and outbound funnels. The Challenge: Since most of the SaaS-based software firm’s deals are executed in collaboration with a partner, its extensive […]| ABM In Action
LinkedIn Sales Solutions’ portfolio of solutions leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with buyers at scale. LinkedIn Sales Insights helps sales operations plan smarter while Sales Navigator seeks to help sales teams target, understand and engage the people and accounts needed to […]| ABM In Action
Quick Scoop: MRP, a provider of account-based technology and solutions, appointed Christopher Rack as its new CEO. Rack will report directly to Seamus Keating, CEO of parent company FD Technologies. Rack joins MRP with 16 years of B2B sales and marketing technology experience, leading teams in high-growth organizations and helping clients navigate complex and constantly […]| ABM In Action
Quick Scoop: People.ai, a provider of revenue intelligence, released AccountGPT, an AI-driven enhancement to its account planning application. This new feature seeks to help go-to-market (GTM) teams streamline the creation of strategic account plans by removing menial tasks and manual data entry. AccountGPT utilizes generative AI and large language models to auto-complete sections of account plans — such […]| ABM In Action
In a recent episode of Let's talk ABM, we spoke with Heather Adams of Socure about hunting for treasure with ABM. Here, we round up the key takeaways.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Taylor Young, Principal of ABM Strategy and Customer Experience at Terminus, about her role as 'voice of the customer'. Here are the key takeaways.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Phillip Angerhofer, Global Lead Expansion Marketing at ON24, about the importance of a strong ABM team. Here are the key takeaways.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Laura Matthews, Director of Global ABM, EMEA at UiPath, about creating true 'ABM Magic'. Here are the key takeaways.| insights.strategicabm.com
