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What is an A/B Test (split test)? | Glossary of online controlled experiments. | Analytics ToolKit
https://www.analytics-toolkit.com/glossary/a-b-test/
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Learn the meaning of A/B Test (a.k.a. split test) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of A/B Test, related reading, examples. Glossary of split testing terms.
