Run split tests faster, more efficiently and with better accuracy! The A/B testing significance calculator provides an advanced statistical approach to A/B and Multivariate testing in Conversion Rate Optimization, landing page optimization, e-mail template optimization, mobile app optimization and more. With AGILE A/B testing you get control over statistical significance and power while doing interim analysis and requiring less users to complete tests, on average. This A/B test calculator als...| www.analytics-toolkit.com
Learn the meaning of Average Revenue Per User (a.k.a. ARPU) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Average Revenue Per User, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of A/B Test (a.k.a. split test) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of A/B Test, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of Maximum Likelihood Estimate (a.k.a. MLE) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Maximum Likelihood Estimate, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of Randomization in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Randomization, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
White papers and case studies on web analytics, statistics, ab testing, experiments in online marketing and user experience design.| www.analytics-toolkit.com
Learn the meaning of p-value in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of p-value, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of Risk-Reward Analysis in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Risk-Reward Analysis, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of Confidence Interval (a.k.a. CI) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Confidence Interval, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of A/B Testing (a.k.a. split testing) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of A/B Testing, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of Generalizability (a.k.a. external validity, representativeness) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Generalizability, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of AGILE A/B Test in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of AGILE A/B Test, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of Peeking (a.k.a. optional stopping) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Peeking, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
The one-stop-shop for statistical planning and analysis of online A/B tests. Analytics Toolkit's advanced A/B test statistical calculator enable your A/B testing program to reach new levels of statistical rigor and efficiency. Plan and analyze A/B tests with ease and get results you can trust.| www.analytics-toolkit.com
Learn the meaning of Sequential Testing (a.k.a. sequential monitoring, group-sequential design, GSD, GST) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Sequential Testing, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com